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Gymnastics Leotards for Girls

Fail

Buyers convert on only 0.6% of searches, so Gymnastics Leotards for Girls is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£80K/yr1.1M searches / yr
90-day growth
-8.8%search demand this quarter
Competition
17%top-5 click share · 30 brands · 40 sellers

Flapen Score

Gymnastics Leotards for Girls against its category

The dotted line is the Fashion average. Past it, Gymnastics Leotards for Girls is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gymnastics Leotards for Girls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gymnastics Leotards for Girls 1.1M times last year and spent an estimated £80K. The top 5 brands take 51% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
0.6%
Market size, estimated
£80Ka year
Peak month
September2.0× the quietest month
Top search term
gymnastics leotards for girls380K searches a year

02 · Price

A sale here is worth £12.09.

Listings sell for £12.09 on average, from £6.56 to £18.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £12.09 that is £0 to £1K a year per listing.

Average price
£12.09under the $15 to $100 sweet spot
Price range
£6.56–£18.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #50 within Sport Specific Clothing. It carries 355 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
5.9%
Average rank
#50in Sport Specific Clothing
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
355per listing
Listings tracked
139

04 · Newcomers

Amazon counts 0 of last year's 34 launches as successful.

34 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
34
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Gymnastics Leotards for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

30 flat

Sellers

40

Top-5 brand share

51%

Top 20: 95%

Top-5 click share

17%

Top 20: 45%

Open market

44%

  • JiAmy17%
  • Gogokids12%
  • XiaoMoSha9%
  • Tstiti7%
  • Kiscorpse6%
  • Ewbob5%

Demand

Gymnastics Leotards for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Gymnastics Leotards for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gymnastics leotards for girls380K/yr
  • leotards for girls gymnastics kids128K/yr
  • leotard109K/yr
  • girls gymnastics leotards68K/yr
  • gymnastics leotard60K/yr
  • girls leotard gymnastics45K/yr
  • leotards28K/yr
  • girls gymnastics outfits31K/yr
  • leotards for girls42K/yr
  • girls leotard26K/yr

Reviews and returns

What reviews say buyers love and hate about Gymnastics Leotards for Girls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall53%−0.24

Very small sizing

Shorts are big

a little bit big

Comfort-Overall8%−0.02

My daughter finds the leotard uncomfortable

Material Quality4%−0.01

The material feels more costume-like than premium

material is super thin

Allergies3%−0.01

The only complain my daughter has is that the seams of the short are a bit itchy and distracting

Value For Money3%−0.02

Not worth the wqit

Love

Size-Overall24%−0.24

Fits like a glove

fit nicely and is comfortable to train in it

Excellent Fit

Quality-Overall18%+0.38

also well made

Brilliant quality

Nicely made set

Color9%−0.04

Great colour, great quality

So colourful and vibrant

Pretty colours

Comfort-Overall7%−0.02

very comfortable

It is super comfortable for her to wear during her practice sessions

fit nicely and is comfortable to train in it

Advertised Vs Actual Product7%+1.35

As described

Received as ordered

Nicer than expected

Return

3.2% Return rate 93% Fixable by listing

Size-Overall78%█▇█▇▇█

Very small sizing

Shorts are big

a little bit big

Material Quality2%▂▁▁█▄▂

The material feels more costume-like than premium

material is super thin

Color2%▃█▇▃▃▇
Length2%▃▄█▄▅▁
Shape/Style2%▄█▃▄▆▁

FAQ

Common Gymnastics Leotards for Girls questions

Answered from the same tracked data.