guinness socks
Skip itSoft demand (-36.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£20.09avg listing price — sweet spot $15–$100
Price range
Great£8.25–£53.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Review moat
Great422.9avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad£50K£50K/yr · 106K searches
Growth
Bad-36.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, guinness socks is a £50K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
guinness socks market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £40K–£50K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #2,235
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 17%
- Out of stock
- 3.1%
- Avg brand age
- 42 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
11 rising
Sellers
19
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
33%
Top 20: 80%
Open market
3%
- GUINNESS THE 175964%
- Guinness22%
- GYMTIER3%
- Traditional Craft2%
- Second Ave Gift Company2%
- JACKETOWN2%
- Open — no brand owns it (5 brands, 3%)
Demand
Weekly Amazon search volume, last 29 weeks — -36.1% search growth over the last 90 days.Top guinness socks search terms
- guinness t shirts for men36K/yr
- guinness t shirt19K/yr
- guinness shirt8K/yr
- guinness socks14K/yr
- guinness clothing10K/yr
- guinness tshirt7K/yr
- guinness top8K/yr
- guiness socks3K/yr
Top guinness socks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Guinness Official Merchandise Mens G1296 T-Shirt Black L
GUINNESS THE 1759£16.384.7★190 rev
Guinness Black/Deep Tan T- Shirt (X-Large)
GUINNESS THE 1759£17.654.5★392 rev
Guinness Foreign Extra Stout T-Shirt Classic Green Beer Tee (UK Alpha XL Regular Regular Bottle Green)
Guinness£17.354.4★31 rev
Guinness Mens BLK HARP R/N T T-Shirt Black (Black Black) Large (Size: L)
GUINNESS THE 1759£16.074.4★212 rev
Guinness T-Shirt with Foreign Extra Bottle Label Print Black Large
GUINNESS THE 1759£16.764.5★162 rev
Newest
by launch dateGuinness Foreign Extra Stout T-Shirt Classic Green Beer Tee (UK Alpha XL Regular Regular Bottle Green)
Guinness£17.3531 rev
Guinness Harp Logo T-Shirt Classic Green Irish Beer Tee (UK Alpha L Regular Regular Bottle Green)
Guinness£17.1929 rev
Guinness Lovely Day for a Toucan T-Shirt Bottle Green Tee (UK Alpha XL Regular Regular Bottle Green)
Guinness£16.5116 rev
Guinness Harp Logo T-Shirt Classic Green Irish Beer Tee (UK Alpha XL Regular Regular Bottle Green)
Guinness£17.3129 rev
Second Ave Mens Adults Unisex Funny Hello Darkness Beer Irish Celebration Black T-Shirt T Shirt
Second Ave Gift Company£10.7758 rev
Trending
90-day click momentum
GYMTIER Sons of Odin - Vikings Valhalla - Mens Gym T-Shirt Bodybuilding Training Workout Lifting Top Clothing Black XL
GYMTIER£15.874.1★
JACKETOWN Mens Polo Shirt - Short Sleeve Breathable Tennis T-Shirt - Summer Casual Sport Shirt - Button Front - Regular-Fit Golf Shirt (Dark Grey 3XL)
JACKETOWN£16.524.2★
Guinness Lovely Day for a Toucan T-Shirt Bottle Green Tee (UK Alpha XL Regular Regular Bottle Green)
Guinness£16.514.9★
Guinness Toucan T-Shirt Black (X-Large)
GUINNESS THE 1759£16.484.4★
Guinness Harp Logo T-Shirt Classic Green Irish Beer Tee (UK Alpha XL Regular Regular Bottle Green)
Guinness£17.314.8★
What buyers say about guinness socks
What buyers praise and complain about, mined from review topics.What buyers love
“Decent Guinness quality as always”
“Great t shirts, great price”
“Good fit”
“Washes well”
“Great gift”
“Very comfy and good quality material Wearing well and keeps shape when washed”
“Excellent 3 lightweight t shirts”
“Large covers adequately 44 chest”
“As described”
“Very comfy and good quality material Wearing well and keeps shape when washed”
What buyers complain about
“I was still pleased even though they are a little big”
“Thin out of shape rubbish”
“Bad material”
“based on other reviews I was expecting it to have been a higher quality”
“No idea what the tiny sleeve pocket is for”
“Printing on the shirt was not positioned properly”
“not as good for the price”
Top return reasons
Common questions
- Is guinness socks profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 42 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -36.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the guinness socks niche?
- 11 brands and 19 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in guinness socks?
- Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 2.6%.
- What does it cost to enter the guinness socks niche?
- Listings span £8.25–£53.45; the average listing price is £20.09 (sweet spot $15–$100). The average incumbent carries 423 reviews — the moat a new listing must climb.