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Guinness Socks

Fail

Demand is soft, at -36.1% this quarter, so Guinness Socks is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£50K/yr106K searches / yr
90-day growth
-36.1%search demand this quarter
Competition
33%top-5 click share · 11 brands · 19 sellers

Flapen Score

Guinness Socks against its category

The dotted line is the Fashion average. Past it, Guinness Socks is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guinness Socks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Guinness Socks 106K times last year and spent an estimated £50K. The top 5 brands take 95% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-36.1%
Conversion, latest week
2.4%
Market size, estimated
£50Ka year
Top search term
guinness t shirts for men36K searches a year

02 · Price

A sale here is worth £20.09.

Listings sell for £20.09 on average, from £8.25 to £53.45. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £20.09 that is £0 to £2K a year per listing.

Average price
£20.09inside the $15 to $100 sweet spot
Price range
£8.25–£53.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #2,235 within Activewear. It carries 423 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
93%
Out of stock, average day
3.1%
Average rank
#2,235in Activewear
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
423per listing
Listings tracked
42

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Guinness Socks products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

19

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

33%

Top 20: 80%

Open market

3%

  • GUINNESS THE 175964%
  • Guinness22%
  • GYMTIER3%
  • Traditional Craft2%
  • Second Ave Gift Company2%
  • JACKETOWN2%
  • Open — no brand owns it (5 brands, 3%)

Demand

Guinness Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26JanFebMarAprMayJunJul

Peak months: Mar · busiest ÷ quietest = 3.2× · 7 of 12 months tracked

Search terms

Top Guinness Socks search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • guinness t shirts for men36K/yr
  • guinness t shirt19K/yr
  • guinness shirt8K/yr
  • guinness socks14K/yr
  • guinness clothing10K/yr
  • guinness tshirt7K/yr
  • guinness top8K/yr
  • guiness socks3K/yr

Reviews and returns

What reviews say buyers love and hate about Guinness Socks

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Size-Overall”
2.6%of orders come back
“I was still pleased even though they are a little big”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Guinness Socks questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data