Guinness Socks
FailDemand is soft, at -36.1% this quarter, so Guinness Socks is a Fail.
- Flapen Score
- 42 / 100Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 4842
- Market size
- £50K/yr106K searches / yr
- 90-day growth
- -36.1%search demand this quarter
- Competition
- 33%top-5 click share · 11 brands · 19 sellers
Flapen Score
Guinness Socks against its category
The dotted line is the Fashion average. Past it, Guinness Socks is stronger. Inside it, weaker.
Market
The Guinness Socks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Guinness Socks 106K times last year and spent an estimated £50K. The top 5 brands take 95% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- -36.1%
- Conversion, latest week
- 2.4%
- Market size, estimated
- £50Ka year
- Top search term
- guinness t shirts for men36K searches a year
02 · Price
A sale here is worth £20.09.
Listings sell for £20.09 on average, from £8.25 to £53.45. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £20.09 that is £0 to £2K a year per listing.
- Average price
- £20.09inside the $15 to $100 sweet spot
- Price range
- £8.25–£53.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 2.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #2,235 within Activewear. It carries 423 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 93%
- Out of stock, average day
- 3.1%
- Average rank
- #2,235in Activewear
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 423per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Guinness Socks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Guinness Official Merchandise Mens G1296 T-Shirt Black L
- Price
- £16.38
- Rating
- 4.7/5
- Reviews
- 190
- Age
- 6y ago

Guinness Black/Deep Tan T- Shirt (X-Large)
- Price
- £17.65
- Rating
- 4.5/5
- Reviews
- 392
- Age
- 7y ago

Guinness Foreign Extra Stout T-Shirt Classic Green Beer Tee (UK Alpha XL Regular Regular Bottle Green)
- Price
- £17.35
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 1y ago

Guinness Mens BLK HARP R/N T T-Shirt Black (Black Black) Large (Size: L)
- Price
- £16.07
- Rating
- 4.4/5
- Reviews
- 212
- Age
- 9y ago

Guinness T-Shirt with Foreign Extra Bottle Label Print Black Large
- Price
- £16.76
- Rating
- 4.5/5
- Reviews
- 162
- Age
- 9y ago
Trending
90-day click momentum
GYMTIER Sons of Odin - Vikings Valhalla - Mens Gym T-Shirt Bodybuilding Training Workout Lifting Top Clothing Black XL
- Price
- £15.87
- Rating
- 4.1/5
- Reviews
- 202
- Age
- 4y ago

JACKETOWN Mens Polo Shirt - Short Sleeve Breathable Tennis T-Shirt - Summer Casual Sport Shirt - Button Front - Regular-Fit Golf Shirt (Dark Grey 3XL)
- Price
- £16.52
- Rating
- 4.2/5
- Reviews
- 3,026
- Age
- 3y ago

Guinness Lovely Day for a Toucan T-Shirt Bottle Green Tee (UK Alpha XL Regular Regular Bottle Green)
- Price
- £16.51
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 1y ago

Guinness Toucan T-Shirt Black (X-Large)
- Price
- £16.48
- Rating
- 4.4/5
- Reviews
- 164
- Age
- 11y ago

Guinness Harp Logo T-Shirt Classic Green Irish Beer Tee (UK Alpha XL Regular Regular Bottle Green)
- Price
- £17.31
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 1y ago
Newest
by launch date
Guinness Foreign Extra Stout T-Shirt Classic Green Beer Tee (UK Alpha XL Regular Regular Bottle Green)
- Price
- £17.35
- Rating
- 4.4/5
- Reviews
- 31
- Age
- 1y ago

Guinness Harp Logo T-Shirt Classic Green Irish Beer Tee (UK Alpha L Regular Regular Bottle Green)
- Price
- £17.19
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 1y ago

Guinness Lovely Day for a Toucan T-Shirt Bottle Green Tee (UK Alpha XL Regular Regular Bottle Green)
- Price
- £16.51
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 1y ago

Guinness Harp Logo T-Shirt Classic Green Irish Beer Tee (UK Alpha XL Regular Regular Bottle Green)
- Price
- £17.31
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 1y ago

Second Ave Mens Adults Unisex Funny Hello Darkness Beer Irish Celebration Black T-Shirt T Shirt
- Price
- £10.77
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
11 rising
Sellers
19
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
33%
Top 20: 80%
Open market
3%
- GUINNESS THE 175964%
- Guinness22%
- GYMTIER3%
- Traditional Craft2%
- Second Ave Gift Company2%
- JACKETOWN2%
- Open — no brand owns it (5 brands, 3%)
Demand
Guinness Socks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 3.2× · 7 of 12 months tracked
Search terms
Top Guinness Socks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- guinness t shirts for men36K/yr
- guinness t shirt19K/yr
- guinness shirt8K/yr
- guinness socks14K/yr
- guinness clothing10K/yr
- guinness tshirt7K/yr
- guinness top8K/yr
- guiness socks3K/yr
Reviews and returns
What reviews say buyers love and hate about Guinness Socks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I was still pleased even though they are a little big
Comes up a little small
not amazing fits a little smaller than normal
Thin out of shape rubbish
the fabric is rather thin
Bad material
based on other reviews I was expecting it to have been a higher quality
Disappointing quality
No idea what the tiny sleeve pocket is for
Love
Decent Guinness quality as always
good quality socks
Good quality
Great t shirts, great price
Good value for money
Well worth the price paid
Good fit
Good fit and just as shown
Good fit and quality
Washes well
looks great and washes well, good quality
Good quality washes well
Great gift
Nice gift idea for men
Every year Guinness be bringing out new designs so my step dad always gets a gift because I have no idea if he likes anything besides Guinness
Return
2.6% Return rate 87% Fixable by listing
I was still pleased even though they are a little big
Comes up a little small
not amazing fits a little smaller than normal
based on other reviews I was expecting it to have been a higher quality
Disappointing quality
Bad material
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Guinness Socks questions
Answered from the same tracked data.









