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Guinness Socks

Fail

Demand is soft, at -36.1% this quarter, so Guinness Socks is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£50K/yr106K searches / yr
90-day growth
-36.1%search demand this quarter
Competition
33%top-5 click share · 11 brands · 19 sellers

Flapen Score

Guinness Socks against its category

The dotted line is the Fashion average. Past it, Guinness Socks is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guinness Socks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Guinness Socks 106K times last year and spent an estimated £50K. The top 5 brands take 95% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-36.1%
Conversion, latest week
2.4%
Market size, estimated
£50Ka year
Top search term
guinness t shirts for men36K searches a year

02 · Price

A sale here is worth £20.09.

Listings sell for £20.09 on average, from £8.25 to £53.45. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £20.09 that is £0 to £2K a year per listing.

Average price
£20.09inside the $15 to $100 sweet spot
Price range
£8.25–£53.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #2,235 within Activewear. It carries 423 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
93%
Out of stock, average day
3.1%
Average rank
#2,235in Activewear
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
423per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Guinness Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

19

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

33%

Top 20: 80%

Open market

3%

  • GUINNESS THE 175964%
  • Guinness22%
  • GYMTIER3%
  • Traditional Craft2%
  • Second Ave Gift Company2%
  • JACKETOWN2%
  • Open — no brand owns it (5 brands, 3%)

Demand

Guinness Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26JanFebMarAprMayJunJul

Peak months: Mar · busiest ÷ quietest = 3.2× · 7 of 12 months tracked

Search terms

Top Guinness Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • guinness t shirts for men36K/yr
  • guinness t shirt19K/yr
  • guinness shirt8K/yr
  • guinness socks14K/yr
  • guinness clothing10K/yr
  • guinness tshirt7K/yr
  • guinness top8K/yr
  • guiness socks3K/yr

Reviews and returns

What reviews say buyers love and hate about Guinness Socks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%−0.12

I was still pleased even though they are a little big

Comes up a little small

not amazing fits a little smaller than normal

Thickness19%−0.18

Thin out of shape rubbish

the fabric is rather thin

Material Quality13%−0.06

Bad material

Quality-Overall13%+2.28

based on other reviews I was expecting it to have been a higher quality

Disappointing quality

Pockets/Compartments6%−0.02

No idea what the tiny sleeve pocket is for

Love

Quality-Overall30%+2.28

Decent Guinness quality as always

good quality socks

Good quality

Value For Money17%−0.04

Great t shirts, great price

Good value for money

Well worth the price paid

Size-Overall10%−0.12

Good fit

Good fit and just as shown

Good fit and quality

Washability10%+0.96

Washes well

looks great and washes well, good quality

Good quality washes well

Gifting Purpose8%+0.75

Great gift

Nice gift idea for men

Every year Guinness be bringing out new designs so my step dad always gets a gift because I have no idea if he likes anything besides Guinness

Return

2.6% Return rate 87% Fixable by listing

Size-Overall77%███▆█▆

I was still pleased even though they are a little big

Comes up a little small

not amazing fits a little smaller than normal

Quality-Overall4%█▁▁▆▁▃

based on other reviews I was expecting it to have been a higher quality

Disappointing quality

Material Quality4%▁▁█▆▁▅

Bad material

Advertised Vs Actual Product2%▁▁▇▁▁█
Color2%▁▁▁▁▁█

FAQ

Common Guinness Socks questions

Answered from the same tracked data.