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Guinness Coffee

Fail

Demand is soft, at -39.9% this quarter, so Guinness Coffee is a Fail.

Flapen Score
36
36 / 100
Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 48
Market size
£94K/yr129K searches / yr
90-day growth
-39.9%search demand this quarter
Competition
81%top-5 click share · 7 brands · 11 sellers

Flapen Score

Guinness Coffee against its category

The dotted line is the Fashion average. Past it, Guinness Coffee is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guinness Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Guinness Coffee 129K times last year and spent an estimated £94K. The top 5 brands take 96% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-39.9%
Conversion, latest week
7.1%
Market size, estimated
£94Ka year
Top search term
guinness coffee30K searches a year

02 · Price

A sale here is worth £10.27.

Listings sell for £10.27 on average, from £2.07 to £24.56. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £10.27 that is £3K to £5K a year per listing.

Average price
£10.27under the $15 to $100 sweet spot
Price range
£2.07–£24.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #648 within Socks & Hosiery. It carries 611 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
92%
Out of stock, average day
2.1%
Average rank
#648in Socks & Hosiery
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
611per listing
Listings tracked
13

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Guinness Coffee products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

11

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

2%

  • TIKI TONGA37%
  • GUINNESS THE 175936%
  • Guinness16%
  • bring me socks3%
  • Cirorld3%
  • BEAMS INTERNATIONAL2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Guinness Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '25Spike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 13.5× · 8 of 12 months tracked

Search terms

Top Guinness Coffee search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • guinness coffee30K/yr
  • guinness socks14K/yr
  • guinness coffee ground7K/yr
  • guiness coffee6K/yr
  • guinness jumper8K/yr
  • guiness socks3K/yr
  • guinness socks mens 9-124K/yr
  • guinness jumpers for men5K/yr
  • guinness christmas jumper47K/yr

Reviews and returns

What reviews say buyers love and hate about Guinness Coffee

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Taste-Overall”
0.2%of orders come back
“tasted like dirty ashtray”
A buyer, on “Taste-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Guinness Coffee questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data