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guinness coffee

Skip it

Soft demand (-39.9% this quarter) — this niche doesn't clear our bar today.

Market size 23Growth 5Conversion 75Competition 15Returns 99Price range 43Avg price 36Brand share 11Review moat 72Quality gap 37

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good611.15

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£2.07–£24.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.27

avg listing price — sweet spot $15–$100

Market size

Bad£94K

£94K/yr · 129K searches

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

Growth

Bad-39.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, guinness coffee is a £94K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 36/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

guinness coffee market data

Units sold / yr
4K–5K
avg 250–500/product
Revenue / yr
£41K–£51K
units × avg price
Conversion rate
7.1%
Avg BSR
#648
Page quality
0%
Prime
92%
Sponsored
46%
Out of stock
2.1%
Avg brand age
43 months
Avg seller age
173 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

11

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

2%

  • TIKI TONGA37%
  • GUINNESS THE 175936%
  • Guinness16%
  • bring me socks3%
  • Cirorld3%
  • BEAMS INTERNATIONAL2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Weekly Amazon search volume, last 32 weeks — -39.9% search growth over the last 90 days.
7K5KHoliday '25Spike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26

Top guinness coffee search terms

  • guinness coffee30K/yr
  • guinness socks14K/yr
  • guinness coffee ground7K/yr
  • guiness coffee6K/yr
  • guinness jumper8K/yr
  • guiness socks3K/yr
  • guinness socks mens 9-124K/yr
  • guinness jumpers for men5K/yr
  • guinness christmas jumper47K/yr
All search terms

Top guinness coffee products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£9K20%£19K30%£28K40%£38K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about guinness coffee

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“They were received well and the quality seemed very nice and soft”

Gifting Purpose18%

“Fun gift idea”

Taste-Overall15%

“Really tasty coffee”

Value For Money6%

“worth every penny”

Advertised Vs Actual Product5%

“As described”

Size-Overall5%

“Sizing was accurate”

Caffeine Content5%

“It's nice coffee”

Flavor4%

“Good flavour”

Material Quality2%

“The socks looks very nice and good material”

Fun/Entertainment Experience2%

“Fun gift for a fun guy”

What buyers complain about

Taste-Overall30%

“tasted like dirty ashtray”

Value For Money28%

“Too expensive”

Quality-Overall14%

“not worth buying if you want high quality coffee”

Bitter9%

“its little bitter”

Top return reasons

Size-Overall33%
Quality-Overall33%
Stitch/Finish/Polish33%

Common questions

Is guinness coffee profitable to sell on Amazon United Kingdom?
The niche generates £94K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -39.9%. Flapen's verdict: Skip it (36/100).
How competitive is the guinness coffee niche?
7 brands and 11 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in guinness coffee?
Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.2%.
What does it cost to enter the guinness coffee niche?
Listings span £2.07–£24.56; the average listing price is £10.27 (sweet spot $15–$100). The average incumbent carries 611 reviews — the moat a new listing must climb.