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Guinness Coffee

Fail

Demand is soft, at -39.9% this quarter, so Guinness Coffee is a Fail.

Flapen Score
36
36 / 100
Ranks 2,138 of 2,461 Fashion niches · −12 vs the category median of 48
Market size
£94K/yr129K searches / yr
90-day growth
-39.9%search demand this quarter
Competition
81%top-5 click share · 7 brands · 11 sellers

Flapen Score

Guinness Coffee against its category

The dotted line is the Fashion average. Past it, Guinness Coffee is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Guinness Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Guinness Coffee 129K times last year and spent an estimated £94K. The top 5 brands take 96% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-39.9%
Conversion, latest week
7.1%
Market size, estimated
£94Ka year
Top search term
guinness coffee30K searches a year

02 · Price

A sale here is worth £10.27.

Listings sell for £10.27 on average, from £2.07 to £24.56. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £10.27 that is £3K to £5K a year per listing.

Average price
£10.27under the $15 to $100 sweet spot
Price range
£2.07–£24.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #648 within Socks & Hosiery. It carries 611 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
92%
Out of stock, average day
2.1%
Average rank
#648in Socks & Hosiery
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
611per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Guinness Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

11

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

2%

  • TIKI TONGA37%
  • GUINNESS THE 175936%
  • Guinness16%
  • bring me socks3%
  • Cirorld3%
  • BEAMS INTERNATIONAL2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Guinness Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '25Spike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 13.5× · 8 of 12 months tracked

Search terms

Top Guinness Coffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • guinness coffee30K/yr
  • guinness socks14K/yr
  • guinness coffee ground7K/yr
  • guiness coffee6K/yr
  • guinness jumper8K/yr
  • guiness socks3K/yr
  • guinness socks mens 9-124K/yr
  • guinness jumpers for men5K/yr
  • guinness christmas jumper47K/yr

Reviews and returns

What reviews say buyers love and hate about Guinness Coffee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall30%−0.14

tasted like dirty ashtray

Doesn't taste like Guiness

doesnt taste of Guinness

Value For Money28%−0.10

Too expensive

not worth the price

A waste of money

Quality-Overall14%+1.02

not worth buying if you want high quality coffee

Ok not superb not the best just ok bought as a gift for a coffee lover

Bitter9%−0.06

its little bitter

so not possible to tell how old the beans are- it had a bitter taste whatever brew ratio or method I used

Love

Quality-Overall23%+1.02

They were received well and the quality seemed very nice and soft

Simple quality socks

Excellent product

Gifting Purpose18%+1.83

Fun gift idea

Great gift idea

Great gift

Taste-Overall15%−0.14

Really tasty coffee

This is delicious coffee

Amazing taste

Value For Money6%−0.10

worth every penny

Really nice socks well worth the money x

Value for money

Advertised Vs Actual Product5%+0.54

As described

As described and on time

Return

0.2% Return rate 33% Fixable by listing

Size-Overall33%▁█▁▁▁▁
Quality-Overall33%▁▁█▁▁▁

not worth buying if you want high quality coffee

Ok not superb not the best just ok bought as a gift for a coffee lover

Stitch/Finish/Polish33%█▁▁▁▁▁

FAQ

Common Guinness Coffee questions

Answered from the same tracked data.