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Guinness Coffee

soft demand (-39.9% this quarter) — Guinness Coffee doesn't clear our bar today.

Flapen Score

36
Skip it
Market size 23Growth 5Conversion 75Competition 15Returns 99Price range 43Avg price 36Brand share 11Review moat 72Quality gap 37
This niche Category average

Is Guinness Coffee profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Guinness Coffee is a £94K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 36/100.

Guinness Coffee: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -39.9% over the last 90 days and 7.1% of searches end in a purchase.

£94K

revenue / yr

Units sold / yr5K
Search volume / yr-39.9%129K
Conversion rate7.1%
Avg price£10.27

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers7 · 11
Top-5 product click share81%
Open market4%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement46%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews611

Top Guinness Coffee products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

£0£9K£19K£28K£38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

11

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

2%

  • TIKI TONGA37%
  • GUINNESS THE 175936%
  • Guinness16%
  • bring me socks3%
  • Cirorld3%
  • BEAMS INTERNATIONAL2%
  • Open — no brand owns it (1 brand, 2%)

Guinness Coffee demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume129KCVR7.1%Products13Brands7Top 5 Brands96%OOS Rate2.1%Rating4.5★Reviews611Avg BSR#648
7K5KHoliday '25Spike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26

Top Guinness Coffee search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • guinness coffee30K/yr
  • guinness socks14K/yr
  • guinness coffee ground7K/yr
  • guiness coffee6K/yr
  • guinness jumper8K/yr
  • guiness socks3K/yr
  • guinness socks mens 9-124K/yr
  • guinness jumpers for men5K/yr
  • guinness christmas jumper47K/yr

What reviews say buyers love and hate about Guinness Coffee

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall23%

They were received well and the quality seemed very nice and soft

Gifting Purpose18%

Fun gift idea

Taste-Overall15%

Really tasty coffee

Value For Money6%

worth every penny

Advertised Vs Actual Product5%

As described

What buyers complain about

81% of reviews
Taste-Overall30%

tasted like dirty ashtray

Value For Money28%

Too expensive

Quality-Overall14%

not worth buying if you want high quality coffee

Bitter9%

its little bitter

Guinness Coffee return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
33%
2Quality-Overall
33%
3Stitch/Finish/Polish
33%

Common Guinness Coffee questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Guinness Coffee 36/100 on Amazon United Kingdom — Skip it. The niche generates £94K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -39.9% over the last 90 days.
Guinness Coffee buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.