Gruffalo Toy
soft demand (-39.5% this quarter) — Gruffalo Toy doesn't clear our bar today.
Flapen Score
Is Gruffalo Toy profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Gruffalo Toy is a £191K/yr Amazon United Kingdom market (219K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Gruffalo Toy: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -39.5% over the last 90 days and 6.0% of searches end in a purchase.
£191K
revenue / yr
Who owns the niche?
The top 5 brands hold 93% of demand, so 7% of the market is open.
7%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 29 products
Top Gruffalo Toy products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Gruffalo soft toy 12454 Brown 9in As Seen In The Gruffalo TV series Medium
- Price
- £13.07
- Rating
- 4.7/5
- Reviews
- 2,273
- Age
- 16y ago
AURORA Official Merchandise 61615 The Gruffalo Palm Pals Soft Toy Brown
- Price
- £7.50
- Rating
- 4.2/5
- Reviews
- 123
- Age
- 1y ago
Gruffalo Boys Tshirt Kids T Shirt with Back Print Cotton Kids Clothes Short Sleeve Boys T-Shirts Green 4-5 Years
- Price
- £8.69
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago
AURORA Official Merchandise 60349 The Gruffalos Mouse 6In Soft Toy Brown & White 5.11 x 2.75 x 7.08 centimeters
- Price
- £10.08
- Rating
- 4.7/5
- Reviews
- 1,003
- Age
- 12y ago
Jumbo I Learn The Gruffalo - My First Speaking Companion - 4 Game Modes 90 Mins Film Audio Stories Songs & Night Light for Children Interactive Electronic Kids Learning Toy - Girls & Boys Age 3+
- Price
- £19.55
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 11mo ago
Trending
90-day click momentumGruffalo Boys Tshirt Kids T Shirt with Back Print Cotton Kids Clothes Short Sleeve Boys T-Shirts Green 4-5 Years
- Price
- £8.69
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago
Gruffalo Boys Tshirt Kids T Shirt with Back Print Cotton Kids Clothes Short Sleeve Boys T-Shirts Green 7-8 Years
- Price
- £8.95
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago
Gruffalo The Friends Zog Unisex Kids Orange Long Sleeve Long Leg Pyjama Set | Character Nightwear with Crew Neck | Ideal Cartoon Sleepwear for Bedtime Merch - 3-4 Years
- Price
- £13.27
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 9mo ago
AURORA 61658 Super Soft Gruffalo Small 17cm Soft Toy Brown
- Price
- £11.04
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Gruffalo The Friends Zog Unisex Kids Orange Long Sleeve Long Leg Pyjama Set | Character Nightwear with Crew Neck | Ideal Cartoon Sleepwear for Bedtime Merch - 4-5 Years
- Price
- £13.20
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 9mo ago
Newest
by launch dateAURORA 61658 Super Soft Gruffalo Small 17cm Soft Toy Brown
- Price
- £11.04
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Gruffalo Boys Tshirt Kids T Shirt with Back Print Cotton Kids Clothes Short Sleeve Boys T-Shirts Green 4-5 Years
- Price
- £8.69
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago
Gruffalo Boys Tshirt Kids T Shirt with Back Print Cotton Kids Clothes Short Sleeve Boys T-Shirts Green 7-8 Years
- Price
- £8.95
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago
Gruffalo Boys Tshirt Kids T Shirt with Back Print Cotton Kids Clothes Short Sleeve Boys T-Shirts Green 3-4 Years
- Price
- £8.62
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago
Gruffalo The Friends Zog Unisex Kids Orange Long Sleeve Long Leg Pyjama Set | Character Nightwear with Crew Neck | Ideal Cartoon Sleepwear for Bedtime Merch - 4-5 Years
- Price
- £13.20
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
63
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
52%
Top 20: 90%
Open market
3%
- AURORA44%
- Gruffalo34%
- Aurora World6%
- Jumbo5%
- Aurora4%
- ZAC HOME4%
- Open — no brand owns it (3 brands, 3%)
Gruffalo Toy demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Top Gruffalo Toy search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- gruffalo toy110K/yr
- gruffalo toys43K/yr
- gruffalo teddy15K/yr
- gruffalo figures13K/yr
- gruffalo soft toy7K/yr
- the gruffalo toy9K/yr
- gruffalo figures set6K/yr
- the gruffalo toys5K/yr
- gruffalo plush4K/yr
- gruffalo characters4K/yr
What reviews say buyers love and hate about Gruffalo Toy
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Excellent quality and arrived quickly”
“excellent value for money”
“Cute toy”
“Soft enough for bedtime”
“nice size”
What buyers complain about
87% of reviews“So disappointed that the Griffalo is so small”
“Seams starting to fray already”
“Arms ripped off on first day”
“does not wash well”
“Not as described”
Gruffalo Toy return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
72%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Gruffalo Toy questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
