Gruffalo Toy
FailDemand is soft, at -39.5% this quarter, so Gruffalo Toy is a Fail.
- Flapen Score
- 44 / 100Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 4844
- Market size
- £191K/yr219K searches / yr
- 90-day growth
- -39.5%search demand this quarter
- Competition
- 52%top-5 click share · 9 brands · 63 sellers
Flapen Score
Gruffalo Toy against its category
The dotted line is the Fashion average. Past it, Gruffalo Toy is stronger. Inside it, weaker.
Market
The Gruffalo Toy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gruffalo Toy 219K times last year and spent an estimated £191K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £191K a year.
- Searches, last 12 months
- 219K
- Growth, 90 days vs prior 90
- -39.5%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £191Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- gruffalo toy110K searches a year
02 · Price
A sale here is worth £14.40.
Listings sell for £14.40 on average, from £4.18 to £23.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £14.40 that is £4K to £7K a year per listing.
- Average price
- £14.40under the $15 to $100 sweet spot
- Price range
- £4.18–£23.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #460 within Boys. It carries 689 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 69%
- Out of stock, average day
- 11.8%
- Average rank
- #460in Boys
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 689per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 1 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Gruffalo Toy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
The Gruffalo soft toy 12454 Brown 9in As Seen In The Gruffalo TV series Medium
- Price
- £13.07
- Rating
- 4.7/5
- Reviews
- 2,273
- Age
- 16y ago

AURORA Official Merchandise 61615 The Gruffalo Palm Pals Soft Toy Brown
- Price
- £7.50
- Rating
- 4.2/5
- Reviews
- 123
- Age
- 1y ago

Gruffalo Boys Tshirt Kids T Shirt with Back Print Cotton Kids Clothes Short Sleeve Boys T-Shirts Green 4-5 Years
- Price
- £8.69
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

AURORA Official Merchandise 60349 The Gruffalos Mouse 6In Soft Toy Brown & White 5.11 x 2.75 x 7.08 centimeters
- Price
- £10.08
- Rating
- 4.7/5
- Reviews
- 1,003
- Age
- 12y ago

Jumbo I Learn The Gruffalo - My First Speaking Companion - 4 Game Modes 90 Mins Film Audio Stories Songs & Night Light for Children Interactive Electronic Kids Learning Toy - Girls & Boys Age 3+
- Price
- £19.55
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 11mo ago
Trending
90-day click momentum
Gruffalo Boys Tshirt Kids T Shirt with Back Print Cotton Kids Clothes Short Sleeve Boys T-Shirts Green 4-5 Years
- Price
- £8.69
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

Gruffalo Boys Tshirt Kids T Shirt with Back Print Cotton Kids Clothes Short Sleeve Boys T-Shirts Green 7-8 Years
- Price
- £8.95
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

Gruffalo The Friends Zog Unisex Kids Orange Long Sleeve Long Leg Pyjama Set | Character Nightwear with Crew Neck | Ideal Cartoon Sleepwear for Bedtime Merch - 3-4 Years
- Price
- £13.27
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 9mo ago

AURORA 61658 Super Soft Gruffalo Small 17cm Soft Toy Brown
- Price
- £11.04
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Gruffalo The Friends Zog Unisex Kids Orange Long Sleeve Long Leg Pyjama Set | Character Nightwear with Crew Neck | Ideal Cartoon Sleepwear for Bedtime Merch - 4-5 Years
- Price
- £13.20
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 9mo ago
Newest
by launch date
AURORA 61658 Super Soft Gruffalo Small 17cm Soft Toy Brown
- Price
- £11.04
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Gruffalo Boys Tshirt Kids T Shirt with Back Print Cotton Kids Clothes Short Sleeve Boys T-Shirts Green 4-5 Years
- Price
- £8.69
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

Gruffalo Boys Tshirt Kids T Shirt with Back Print Cotton Kids Clothes Short Sleeve Boys T-Shirts Green 7-8 Years
- Price
- £8.95
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

Gruffalo Boys Tshirt Kids T Shirt with Back Print Cotton Kids Clothes Short Sleeve Boys T-Shirts Green 3-4 Years
- Price
- £8.62
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

Gruffalo The Friends Zog Unisex Kids Orange Long Sleeve Long Leg Pyjama Set | Character Nightwear with Crew Neck | Ideal Cartoon Sleepwear for Bedtime Merch - 4-5 Years
- Price
- £13.20
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
63
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
52%
Top 20: 90%
Open market
3%
- AURORA44%
- Gruffalo34%
- Aurora World6%
- Jumbo5%
- Aurora4%
- ZAC HOME4%
- Open — no brand owns it (3 brands, 3%)
Demand
Gruffalo Toy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Gruffalo Toy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gruffalo toy110K/yr
- gruffalo toys43K/yr
- gruffalo teddy15K/yr
- gruffalo figures13K/yr
- gruffalo soft toy7K/yr
- the gruffalo toy9K/yr
- gruffalo figures set6K/yr
- the gruffalo toys5K/yr
- gruffalo plush4K/yr
- gruffalo characters4K/yr
Reviews and returns
What reviews say buyers love and hate about Gruffalo Toy
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
So disappointed that the Griffalo is so small
Comes up a little larger
Too small
Seams starting to fray already
Arms ripped off on first day
does not wash well
doesnt wash well
Not as described
Love
Excellent quality and arrived quickly
Good quality, easy costume idea
Excellent quality
excellent value for money
Great value
Good price
Cute toy
Great Toy
sturdy enough for daytime play
Soft enough for bedtime
it's so soft
Fab soft toy
nice size
it fits my grandson perfectly
great size for my 3 year old nephew
Return
0.9% Return rate 72% Fixable by listing
So disappointed that the Griffalo is so small
Comes up a little larger
Too small
Bad quality
Not as described
Seams starting to fray already
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gruffalo Toy questions
Answered from the same tracked data.









