Gruffalo Costume
FailDemand is soft, at -96.9% this quarter, so Gruffalo Costume is a Fail.
- Flapen Score
- 32 / 100Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 4832
- Market size
- £14K/yr118K searches / yr
- 90-day growth
- -96.9%search demand this quarter
- Competition
- 48%top-5 click share · 5 brands · 7 sellers
Flapen Score
Gruffalo Costume against its category
The dotted line is the Fashion average. Past it, Gruffalo Costume is stronger. Inside it, weaker.
Market
The Gruffalo Costume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gruffalo Costume 118K times last year and spent an estimated £14K. All 5 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 32 out of 100, a Fail.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -96.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- -96.9%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £14Ka year
- Peak month
- March88.5× the quietest month
- Top search term
- gruffalo costume91K searches a year
02 · Price
A sale here is worth £17.34.
Listings sell for £17.34 on average, from £8.62 to £23.59. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £17.34 that is £0 to £2K a year per listing.
- Average price
- £17.34inside the $15 to $100 sweet spot
- Price range
- £8.62–£23.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 2.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #478 within Boys. It carries 42 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 41%
- Out of stock, average day
- 14.4%
- Average rank
- #478in Boys
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 42per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 0 of last year's 11 launches as successful.
11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Gruffalo Costume products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gruffalo Onesie | Hooded Boys Onesie With 3D Ears | Boys All In One Pyjamas | Kids Onesies With Hood | Brown 4-5 Years
- Price
- £23.59
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 1y ago

Gruffalo Childrens Wearable Blanket 2-4 Years: 104cm Brown
- Price
- £20.00
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 9mo ago

Gruffalo The Friends Boys T-Shirt | Kids Woodland Creature Storybook Graphic Tee in Brown | Julia Donaldson Story Tale Book Apparel Top | Character Movie Merchandise Gift
- Price
- £12.23
- Rating
- 4.9/5
- Reviews
- 22
- Age
- 1y ago

Gruffalo Kids Onesie | Brown Woodland Animal All in One Sleepsuit Pyjamas For Boys & Girls | Fleece Bodysuit PJs with 3D Ears & Horns | Nightwear Pyjama Loungewear Gift for Children & Toddlers
- Price
- £19.70
- Rating
- 4.6/5
- Reviews
- 155
- Age
- 2y ago

Gruffalo Childrens Wearable Blanket 6-8 Years: 128cm Brown
- Price
- £20.21
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 9mo ago
Trending
90-day click momentum
Gruffalo Kids Onesie | Brown Woodland Animal All in One Sleepsuit Pyjamas For Boys & Girls | Fleece Bodysuit PJs with 3D Ears & Horns | Nightwear Pyjama Loungewear Gift for Children & Toddlers
- Price
- £19.70
- Rating
- 4.6/5
- Reviews
- 155
- Age
- 2y ago

Gruffalo Kids Onesie | Brown Stickman Woodland All in One Sleepsuit Pyjamas For Boys & Girls | Fleece Bodysuit Hooded PJs | Nightwear Pyjama Loungewear Gift for Children & Toddlers
- Price
- £19.01
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 2y ago

DreamWorks Shrek Onesie Hooded Boys Onesie With 3D Ears Boys All In One Pyjamas Shrek Kids Pjs Age 8-9 Years Green
- Price
- £23.55
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 10mo ago

Gruffalo Boys Tshirt Kids T Shirt with Back Print Cotton Kids Clothes Short Sleeve Boys T-Shirts Green 4-5 Years
- Price
- £8.69
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

Gruffalo Boys Tshirt Kids T Shirt with Back Print Cotton Kids Clothes Short Sleeve Boys T-Shirts Green 3-4 Years
- Price
- £8.62
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago
Newest
by launch date
Gruffalo Boys Tshirt Kids T Shirt with Back Print Cotton Kids Clothes Short Sleeve Boys T-Shirts Green 4-5 Years
- Price
- £8.69
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

Gruffalo Boys Tshirt Kids T Shirt with Back Print Cotton Kids Clothes Short Sleeve Boys T-Shirts Green 3-4 Years
- Price
- £8.62
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

Gruffalo Boys Tshirt Kids T Shirt with Back Print Cotton Kids Clothes Short Sleeve Boys T-Shirts Green 6-7 Years
- Price
- £8.74
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 6mo ago

Blues Group Officially Licensed Gruffalo Julia Donaldson Tabard Unisex Kids Costume | World Book Day Dress-Up and Role Play | Ages 38 (4-6 Years)
- Price
- £21.41
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 7mo ago

Blues Group Officially Licensed Gruffalo Unisex Kids Full Suit Costume | World Book Day Dress-Up and Role Play | Ages 38 | (6-8 Year)
- Price
- £22.80
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
48%
Top 20: 88%
Open market
0%
- Gruffalo73%
- Bromilow & Wood14%
- Blues Group6%
- Magic Light4%
- DreamWorks Animation SKG3%
- Open — no brand owns it (0%)
Demand
Gruffalo Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 88.5×
Search terms
Top Gruffalo Costume search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gruffalo costume91K/yr
- gruffalo clothing4K/yr
- gruffalo onesie5K/yr
- gruffalo mask4K/yr
- gruffalo costume kids7K/yr
- the gruffalo costume8K/yr
Reviews and returns
What reviews say buyers love and hate about Gruffalo Costume
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Only just fits
Comes up a little larger
Smaller than expected
It shrinks even on a cooler wash and line drying
does not wash well
doesnt wash well
Love
Excellent quality and arrived quickly
Good quality, easy costume idea
Excellent quality
fits well
it fits my grandson perfectly
true to size
Very soft
Its fleecy and really soft
looked great quality and nice n soft
the material seems resistant
great for the price also as I got it on offer for £7.99
Return
2.0% Return rate 93% Fixable by listing
Only just fits
Comes up a little larger
Smaller than expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gruffalo Costume questions
Answered from the same tracked data.









