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Gruffalo Costume

Fail

Demand is soft, at -96.9% this quarter, so Gruffalo Costume is a Fail.

Flapen Score
32
32 / 100
Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 48
Market size
£14K/yr118K searches / yr
90-day growth
-96.9%search demand this quarter
Competition
48%top-5 click share · 5 brands · 7 sellers

Flapen Score

Gruffalo Costume against its category

The dotted line is the Fashion average. Past it, Gruffalo Costume is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gruffalo Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gruffalo Costume 118K times last year and spent an estimated £14K. All 5 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -96.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-96.9%
Conversion, latest week
0.7%
Market size, estimated
£14Ka year
Peak month
March88.5× the quietest month
Top search term
gruffalo costume91K searches a year

02 · Price

A sale here is worth £17.34.

Listings sell for £17.34 on average, from £8.62 to £23.59. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £17.34 that is £0 to £2K a year per listing.

Average price
£17.34inside the $15 to $100 sweet spot
Price range
£8.62–£23.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #478 within Boys. It carries 42 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
41%
Out of stock, average day
14.4%
Average rank
#478in Boys
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
42per listing
Listings tracked
29

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Gruffalo Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

7

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 88%

Open market

0%

  • Gruffalo73%
  • Bromilow & Wood14%
  • Blues Group6%
  • Magic Light4%
  • DreamWorks Animation SKG3%
  • Open — no brand owns it (0%)

Demand

Gruffalo Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 88.5×

Search terms

Top Gruffalo Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gruffalo costume91K/yr
  • gruffalo clothing4K/yr
  • gruffalo onesie5K/yr
  • gruffalo mask4K/yr
  • gruffalo costume kids7K/yr
  • the gruffalo costume8K/yr

Reviews and returns

What reviews say buyers love and hate about Gruffalo Costume

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Quality-Overall”
67%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Only just fits”
A buyer, on “Size-Overall”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Gruffalo Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data