gruffalo costume
Skip itSoft demand (-96.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible42.07avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.34avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good£8.62–£23.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£14K£14K/yr · 118K searches
Growth
Bad-96.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, gruffalo costume is a £14K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 32/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
gruffalo costume market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £13K–£17K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #478
- Page quality
- 0%
- Prime
- 41%
- Sponsored
- 90%
- Out of stock
- 14.4%
- Avg brand age
- 48 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
48%
Top 20: 88%
Open market
0%
- Gruffalo73%
- Bromilow & Wood14%
- Blues Group6%
- Magic Light4%
- DreamWorks Animation SKG3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — -96.9% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 88.5×
Top gruffalo costume search terms
- gruffalo costume91K/yr
- gruffalo clothing4K/yr
- gruffalo onesie5K/yr
- gruffalo mask4K/yr
- gruffalo costume kids7K/yr
- the gruffalo costume8K/yr
Top gruffalo costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gruffalo Onesie | Hooded Boys Onesie With 3D Ears | Boys All In One Pyjamas | Kids Onesies With Hood | Brown 4-5 Years
Gruffalo£23.594.5★73 rev
Gruffalo Childrens Wearable Blanket 2-4 Years: 104cm Brown
Bromilow & Wood£20.004.9★13 rev
Gruffalo The Friends Boys T-Shirt | Kids Woodland Creature Storybook Graphic Tee in Brown | Julia Donaldson Story Tale Book Apparel Top | Character Movie Merchandise Gift
Gruffalo£12.234.9★22 rev
Gruffalo Kids Onesie | Brown Woodland Animal All in One Sleepsuit Pyjamas For Boys & Girls | Fleece Bodysuit PJs with 3D Ears & Horns | Nightwear Pyjama Loungewear Gift for Children & Toddlers
Gruffalo£19.704.6★155 rev
Gruffalo Childrens Wearable Blanket 6-8 Years: 128cm Brown
Bromilow & Wood£20.214.9★13 rev
Newest
by launch date
Gruffalo Boys Tshirt Kids T Shirt with Back Print Cotton Kids Clothes Short Sleeve Boys T-Shirts Green 4-5 Years
Gruffalo£8.6941 rev
Gruffalo Boys Tshirt Kids T Shirt with Back Print Cotton Kids Clothes Short Sleeve Boys T-Shirts Green 3-4 Years
Gruffalo£8.6241 rev
Gruffalo Boys Tshirt Kids T Shirt with Back Print Cotton Kids Clothes Short Sleeve Boys T-Shirts Green 6-7 Years
Gruffalo£8.7441 rev
Blues Group Officially Licensed Gruffalo Julia Donaldson Tabard Unisex Kids Costume | World Book Day Dress-Up and Role Play | Ages 38 (4-6 Years)
Blues Group£21.418 rev
Blues Group Officially Licensed Gruffalo Unisex Kids Full Suit Costume | World Book Day Dress-Up and Role Play | Ages 38 | (6-8 Year)
Blues Group£22.808 rev
Trending
90-day click momentumGruffalo Kids Onesie | Brown Woodland Animal All in One Sleepsuit Pyjamas For Boys & Girls | Fleece Bodysuit PJs with 3D Ears & Horns | Nightwear Pyjama Loungewear Gift for Children & Toddlers
Gruffalo£19.704.6★
Gruffalo Kids Onesie | Brown Stickman Woodland All in One Sleepsuit Pyjamas For Boys & Girls | Fleece Bodysuit Hooded PJs | Nightwear Pyjama Loungewear Gift for Children & Toddlers
Gruffalo£19.014.8★
DreamWorks Shrek Onesie Hooded Boys Onesie With 3D Ears Boys All In One Pyjamas Shrek Kids Pjs Age 8-9 Years Green
DreamWorks Animation SKG£23.554.8★
Gruffalo Boys Tshirt Kids T Shirt with Back Print Cotton Kids Clothes Short Sleeve Boys T-Shirts Green 4-5 Years
Gruffalo£8.694.7★
Gruffalo Boys Tshirt Kids T Shirt with Back Print Cotton Kids Clothes Short Sleeve Boys T-Shirts Green 3-4 Years
Gruffalo£8.624.7★
What buyers say about gruffalo costume
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality and arrived quickly”
“fits well”
“Very soft”
“the material seems resistant”
“great for the price also as I got it on offer for £7.99”
What buyers complain about
“Only just fits”
“It shrinks even on a cooler wash and line drying”
“does not wash well”
Top return reasons
Common questions
- Is gruffalo costume profitable to sell on Amazon United Kingdom?
- The niche generates £14K/yr across 29 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -96.9%. Flapen's verdict: Skip it (32/100).
- How competitive is the gruffalo costume niche?
- 5 brands and 7 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in gruffalo costume?
- Top complaints mined from reviews: Size-Overall, Shrinkage Resistance, Machine Wash Suitability. The return rate is 2.0%.
- When does demand for gruffalo costume peak?
- Demand peaks in Feb–Mar; the busiest month runs 88.5× the quietest.
- What does it cost to enter the gruffalo costume niche?
- Listings span £8.62–£23.59; the average listing price is £17.34 (sweet spot $15–$100). The average incumbent carries 42 reviews — the moat a new listing must climb.