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Gruffalo Costume

soft demand (-96.9% this quarter) — Gruffalo Costume doesn't clear our bar today.

Flapen Score

32
Skip it
Market size 3Growth 0Conversion 9Competition 61Returns 75Price range 57Avg price 81Brand share 0Review moat 98Quality gap 22
This niche Category average

Is Gruffalo Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Gruffalo Costume is a £14K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 32/100.

Gruffalo Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -96.9% over the last 90 days and 0.7% of searches end in a purchase.

£14K

revenue / yr

Units sold / yr1K
Search volume / yr-96.9%118K
Conversion rate0.7%
Avg price£17.34

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 7
Top-5 product click share48%
Open market0%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement90%
New entrants (1y)11· 0 succeeded
Avg rating4.7★
Avg reviews42

Top Gruffalo Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£3K£4K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

0%

  • Gruffalo73%
  • Bromilow & Wood14%
  • Blues Group6%
  • Magic Light4%
  • DreamWorks Animation SKG3%
  • Open — no brand owns it (0%)

Gruffalo Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume118KCVR0.7%Products29Brands5Top 5 Brands100%OOS Rate14.4%Rating4.7★Reviews42Avg BSR#478
50K30KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 88.5×

Top Gruffalo Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gruffalo costume91K/yr
  • gruffalo clothing4K/yr
  • gruffalo onesie5K/yr
  • gruffalo mask4K/yr
  • gruffalo costume kids7K/yr
  • the gruffalo costume8K/yr

What reviews say buyers love and hate about Gruffalo Costume

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Quality-Overall48%

Excellent quality and arrived quickly

Size-Overall21%

fits well

Soft Feel21%

Very soft

Material Quality5%

the material seems resistant

Value For Money5%

great for the price also as I got it on offer for £7.99

What buyers complain about

100% of reviews
Size-Overall67%

Only just fits

Shrinkage Resistance17%

It shrinks even on a cooler wash and line drying

Machine Wash Suitability17%

does not wash well

Gruffalo Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

93%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
89%
2Length
3%
3Zipper Quality
2%
4Inseam Fit
1%
5Advertised Vs Actual Product
1%

Common Gruffalo Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gruffalo Costume 32/100 on Amazon United Kingdom — Skip it. The niche generates £14K/yr across 29 tracked products. 0 of 11 products launched in the last 360 days are still selling. Search demand moved -96.9% over the last 90 days.
Search demand for Gruffalo Costume on Amazon United Kingdom peaks in Feb–Mar, where the busiest month runs 88.5× the quietest.