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Gruffalo Costume

Fail

Demand is soft, at -96.9% this quarter, so Gruffalo Costume is a Fail.

Flapen Score
32
32 / 100
Ranks 2,287 of 2,461 Fashion niches · −16 vs the category median of 48
Market size
£14K/yr118K searches / yr
90-day growth
-96.9%search demand this quarter
Competition
48%top-5 click share · 5 brands · 7 sellers

Flapen Score

Gruffalo Costume against its category

The dotted line is the Fashion average. Past it, Gruffalo Costume is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gruffalo Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gruffalo Costume 118K times last year and spent an estimated £14K. All 5 brands take every click. Demand peaks in Feb–Mar. Flapen scores it 32 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -96.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-96.9%
Conversion, latest week
0.7%
Market size, estimated
£14Ka year
Peak month
March88.5× the quietest month
Top search term
gruffalo costume91K searches a year

02 · Price

A sale here is worth £17.34.

Listings sell for £17.34 on average, from £8.62 to £23.59. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £17.34 that is £0 to £2K a year per listing.

Average price
£17.34inside the $15 to $100 sweet spot
Price range
£8.62–£23.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #478 within Boys. It carries 42 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
41%
Out of stock, average day
14.4%
Average rank
#478in Boys
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
42per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Gruffalo Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

0%

  • Gruffalo73%
  • Bromilow & Wood14%
  • Blues Group6%
  • Magic Light4%
  • DreamWorks Animation SKG3%
  • Open — no brand owns it (0%)

Demand

Gruffalo Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar · busiest ÷ quietest = 88.5×

Search terms

Top Gruffalo Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gruffalo costume91K/yr
  • gruffalo clothing4K/yr
  • gruffalo onesie5K/yr
  • gruffalo mask4K/yr
  • gruffalo costume kids7K/yr
  • the gruffalo costume8K/yr

Reviews and returns

What reviews say buyers love and hate about Gruffalo Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall67%−0.12

Only just fits

Comes up a little larger

Smaller than expected

Shrinkage Resistance17%

It shrinks even on a cooler wash and line drying

Machine Wash Suitability17%−0.09

does not wash well

doesnt wash well

Love

Quality-Overall48%+3.39

Excellent quality and arrived quickly

Good quality, easy costume idea

Excellent quality

Size-Overall21%−0.12

fits well

it fits my grandson perfectly

true to size

Soft Feel21%

Very soft

Its fleecy and really soft

looked great quality and nice n soft

Material Quality5%+0.20

the material seems resistant

Value For Money5%+0.20

great for the price also as I got it on offer for £7.99

Return

2.0% Return rate 93% Fixable by listing

Size-Overall89%▇█▇█▁█

Only just fits

Comes up a little larger

Smaller than expected

Length3%▁▁█▁▁▁
Zipper Quality2%▁▁█▁▁▁
Inseam Fit1%█▁▁▁▁▁
Advertised Vs Actual Product1%▁▁█▁▁▁

FAQ

Common Gruffalo Costume questions

Answered from the same tracked data.