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Gru Costume

Maybe

The average product has only 25 reviews. But demand is soft, at -63.9% this quarter, so Gru Costume is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£73K/yr129K searches / yr
90-day growth
-63.9%search demand this quarter
Competition
53%top-5 click share · 21 brands · 32 sellers

Flapen Score

Gru Costume against its category

The dotted line is the Fashion average. Past it, Gru Costume is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gru Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gru Costume 129K times last year and spent an estimated £73K. The top 5 brands take 59% of clicks. Demand peaks in Oct–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -63.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-63.9%
Conversion, latest week
4.3%
Market size, estimated
£73Ka year
Peak month
October31.5× the quietest month
Top search term
gru costume80K searches a year

02 · Price

A sale here is worth £13.31.

Listings sell for £13.31 on average, from £6.40 to £32.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.31 that is £1K to £3K a year per listing.

Average price
£13.31under the $15 to $100 sweet spot
Price range
£6.40–£32.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 47.2% of listings are out of stock. The average listing ranks #3,123 within Novelty & Special Use Clothing. It carries 25 reviews at 3.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
76%
Out of stock, average day
47.2%
Average rank
#3,123in Novelty & Special Use Clothing
Average rating
3.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
25per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Gru Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

21 rising

Sellers

32

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

53%

Top 20: 96%

Open market

33%

  • I LOVE FANCY DRESS17%
  • ERECT PEAK12%
  • GxouQcn11%
  • iZoeL10%
  • Uvwxba9%
  • BFSYRR8%

Demand

Gru Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 31.5×

Search terms

Top Gru Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gru costume80K/yr
  • gru costume adult21K/yr
  • gru outfit8K/yr
  • gru mask6K/yr
  • gru costume kids10K/yr
  • gru halloween costume4K/yr

Reviews and returns

What reviews say buyers love and hate about Gru Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall35%−0.51

Cheap quality,not worth the price

Not the best

Absolutely awful quality

Size-Overall22%+0.38

Gloves were huge

The gru Bald cap was way way too big

braces are too small

Comfort-Overall12%+0.25

dented on one side which made it uncomfortable to wear kinda ruined the whole purpose

The nose is uncomfortable to wear

Wrinkles12%−0.16

wrinkled with the hair net ripping also the nose was solid

Cap was very creased, did affect the look we was going for as it was on the front and sides

Strap/String Quality10%−0.13

Holes and string are on the wrong side

Love

Size-Overall29%+0.38

It fit well

Good fitting easy to put on

Fun/Entertainment Experience14%−0.13

still fun

It was OK for a bit of fun

Gifting Purpose14%+1.47

A really fun gift for my daughter for World Book Day

Value For Money14%+1.34

Worth the money

Really is worth the money

Quality-Overall14%−0.51

Decent quality and value for money - arrived on time

Return

2.1% Return rate 62% Fixable by listing

Size-Overall53%▅█▇▁▇▁

Gloves were huge

The gru Bald cap was way way too big

braces are too small

Quality-Overall23%▅▃▃█▃▄

Cheap quality,not worth the price

Not the best

Absolutely awful quality

Advertised Vs Actual Product3%█▁▃▁▁▁

Looks nothing like the pictures

Defective Material/Parts3%▁▁▁▁▁█
Thin3%▄▄▁▁█▁

FAQ

Common Gru Costume questions

Answered from the same tracked data.