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Grip Socks Kids

Fail

Prices span $4.87–$14.28, mostly outside the sweet spot, so Grip Socks Kids is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£87K/yr193K searches / yr
90-day growth
-23.8%search demand this quarter
Competition
41%top-5 click share · 22 brands · 25 sellers

Flapen Score

Grip Socks Kids against its category

The dotted line is the Fashion average. Past it, Grip Socks Kids is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grip Socks Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grip Socks Kids 193K times last year and spent an estimated £87K. The top 5 brands take 69% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
-23.8%
Conversion, latest week
5.3%
Market size, estimated
£87Ka year
Peak month
December2.8× the quietest month
Top search term
kids grip socks44K searches a year

02 · Price

A sale here is worth £8.48.

Listings sell for £8.48 on average, from £4.87 to £14.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.48 that is £848 to £2K a year per listing.

Average price
£8.48under the $15 to $100 sweet spot
Price range
£4.87–£14.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£848–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #45 within Baby. It carries 724 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#45in Baby
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
724per listing
Listings tracked
47

04 · Newcomers

Amazon counts 5 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
31 months

Products

Top Grip Socks Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 flat

Sellers

25

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

41%

Top 20: 76%

Open market

27%

  • mtuihfo26%
  • Gain The Edge25%
  • LION SPORTSWEAR8%
  • HYCLES5%
  • KOOOGEAR5%
  • GRPSKCOS3%

Demand

Grip Socks Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Grip Socks Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids grip socks44K/yr
  • grip socks kids44K/yr
  • kids grip socks football13K/yr
  • football grip socks kids16K/yr
  • grip socks for kids13K/yr
  • boys grip socks10K/yr
  • non slip socks kids7K/yr
  • grip socks football kids9K/yr
  • kids football grip socks7K/yr
  • grippy socks kids10K/yr

Reviews and returns

What reviews say buyers love and hate about Grip Socks Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall53%−0.17

Small in size

Size down though

Too big

Gap/Hole7%−0.03

Holes are developing quickly

already a hole in one of them

Hole in toe

Quality-Overall6%+2.43

cheap quality :

Poor quality

not best

Advertised Vs Actual Product5%−0.01

Misleading images

Drying Time3%−0.01

On arrival the washing instructions said not to tumble dry

Love

Quality-Overall39%+2.43

The overall quality of the socks are great

Good quality

Great quality for the price and nice patterns

Size-Overall17%−0.17

With good room

The fit is snug

Perfect fit

Value For Money13%+1.07

are good value for money

Good value

Very good value for money

Comfort-Overall6%+0.17

It is very comfortable

comfortable to wear - I've had no complaints anyway

Comfy sock

Color3%+0.25

come in fun colours

Fun colours

My son loves his purple

Return

0.9% Return rate 91% Fixable by listing

Size-Overall80%▇▆▇█▇█

Small in size

Size down though

Too big

Feet Fit5%▃▅▄▃█▂
Quality-Overall3%▃▃█▂▁▂

cheap quality :

Poor quality

not best

Gap/Hole2%▆█▁▄▅▁

Holes are developing quickly

already a hole in one of them

Hole in toe

Advertised Vs Actual Product2%▁▃█▁▃▅

Misleading images

FAQ

Common Grip Socks Kids questions

Answered from the same tracked data.