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Grinch Pjs

Fail

Demand is soft, at -65.2% this quarter, so Grinch Pjs is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£60K/yr194K searches / yr
90-day growth
-65.2%search demand this quarter
Competition
36%top-5 click share · 7 brands · 11 sellers

Flapen Score

Grinch Pjs against its category

The dotted line is the Fashion average. Past it, Grinch Pjs is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grinch Pjs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grinch Pjs 194K times last year and spent an estimated £60K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -65.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
-65.2%
Conversion, latest week
1.8%
Market size, estimated
£60Ka year
Peak month
December289.7× the quietest month
Top search term
grinch pjs84K searches a year

02 · Price

A sale here is worth £17.17.

Listings sell for £17.17 on average, from £9.32 to £25.01. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £17.17 that is £0 to £2K a year per listing.

Average price
£17.17inside the $15 to $100 sweet spot
Price range
£9.32–£25.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 30.6% of listings are out of stock. The average listing ranks #1,290 within Boys. It carries 112 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
50%
Out of stock, average day
30.6%
Average rank
#1,290in Boys
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
112per listing
Listings tracked
34

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Grinch Pjs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

11

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

36%

Top 20: 83%

Open market

2%

  • The Grinch73%
  • Kids Essentials10%
  • Huggable Hoodie9%
  • Undercover3%
  • Boost Kid Essentials2%
  • shyhand2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Grinch Pjs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Holiday '25Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 289.7×

Search terms

Top Grinch Pjs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • grinch pjs84K/yr
  • grinch pyjamas34K/yr
  • grinch pyjamas kids5K/yr
  • grinch pajamas5K/yr
  • mens grinch pyjamas5K/yr
  • grinch pjs kids7K/yr
  • the grinch pyjamas5K/yr
  • grinch pjs men6K/yr
  • mens grinch pjs5K/yr
  • kids grinch pjs4K/yr

Reviews and returns

What reviews say buyers love and hate about Grinch Pjs

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Soft Feel”
2.8%of orders come back
“So soft and amazing quality I brought it for college”
A buyer, on “Soft Feel”38% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Grinch Pjs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data