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Grinch Pjs

Fail

Demand is soft, at -65.2% this quarter, so Grinch Pjs is a Fail.

Flapen Score
39
39 / 100
Ranks 1,992 of 2,461 Fashion niches · −9 vs the category median of 48
Market size
£60K/yr194K searches / yr
90-day growth
-65.2%search demand this quarter
Competition
36%top-5 click share · 7 brands · 11 sellers

Flapen Score

Grinch Pjs against its category

The dotted line is the Fashion average. Past it, Grinch Pjs is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grinch Pjs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grinch Pjs 194K times last year and spent an estimated £60K. The top 5 brands take 97% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -65.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
194K
Growth, 90 days vs prior 90
-65.2%
Conversion, latest week
1.8%
Market size, estimated
£60Ka year
Peak month
December289.7× the quietest month
Top search term
grinch pjs84K searches a year

02 · Price

A sale here is worth £17.17.

Listings sell for £17.17 on average, from £9.32 to £25.01. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £17.17 that is £0 to £2K a year per listing.

Average price
£17.17inside the $15 to $100 sweet spot
Price range
£9.32–£25.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 30.6% of listings are out of stock. The average listing ranks #1,290 within Boys. It carries 112 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
50%
Out of stock, average day
30.6%
Average rank
#1,290in Boys
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
112per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Grinch Pjs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

11

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

36%

Top 20: 83%

Open market

2%

  • The Grinch73%
  • Kids Essentials10%
  • Huggable Hoodie9%
  • Undercover3%
  • Boost Kid Essentials2%
  • shyhand2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Grinch Pjs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Holiday '25Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 289.7×

Search terms

Top Grinch Pjs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grinch pjs84K/yr
  • grinch pyjamas34K/yr
  • grinch pyjamas kids5K/yr
  • grinch pajamas5K/yr
  • mens grinch pyjamas5K/yr
  • grinch pjs kids7K/yr
  • the grinch pyjamas5K/yr
  • grinch pjs men6K/yr
  • mens grinch pjs5K/yr
  • kids grinch pjs4K/yr

Reviews and returns

What reviews say buyers love and hate about Grinch Pjs

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Soft Feel38%

So soft and amazing quality I brought it for college

Hubby lives in this so soft and warm and my granddaughter loves to cuddle the grinch lol

Very soft and warm

Quality-Overall25%+2.02

Good quality

Gifting Purpose25%+2.02

Christmas Gifts

Warmth13%+0.86

Hubby lives in this so soft and warm and my granddaughter loves to cuddle the grinch lol

Return

2.8% Return rate 75% Fixable by listing

Size-Overall75%▅▁██▁▁
Thin25%█▁▁▁▁▁

FAQ

Common Grinch Pjs questions

Answered from the same tracked data.