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Grinch Christmas Jumper

Fail

Demand is soft, at -66.9% this quarter, so Grinch Christmas Jumper is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£140K/yr291K searches / yr
90-day growth
-66.9%search demand this quarter
Competition
32%top-5 click share · 8 brands · 11 sellers

Flapen Score

Grinch Christmas Jumper against its category

The dotted line is the Fashion average. Past it, Grinch Christmas Jumper is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grinch Christmas Jumper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grinch Christmas Jumper 291K times last year and spent an estimated £140K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -66.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £140K a year.

Searches, last 12 months
291K
Growth, 90 days vs prior 90
-66.9%
Conversion, latest week
2.6%
Market size, estimated
£140Ka year
Peak month
December381.6× the quietest month
Top search term
grinch pjs84K searches a year

02 · Price

A sale here is worth £18.56.

Listings sell for £18.56 on average, from £9.32 to £31.80. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £18.56 that is £0 to £2K a year per listing.

Average price
£18.56inside the $15 to $100 sweet spot
Price range
£9.32–£31.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 27.4% of listings are out of stock. The average listing ranks #1,290 within Boys. It carries 132 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
54%
Out of stock, average day
27.4%
Average rank
#1,290in Boys
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
132per listing
Listings tracked
37

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Grinch Christmas Jumper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

£0£4K£8K£13K£17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

11

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

32%

Top 20: 75%

Open market

4%

  • The Grinch72%
  • Huggable Hoodie9%
  • Kids Essentials8%
  • Undercover3%
  • PyjamaPlanet3%
  • United Labels3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Grinch Christmas Jumper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Holiday '25Spike '26Prime Day '26AugSepOctNovDecJanFebMarSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 381.6×

Search terms

Top Grinch Christmas Jumper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • grinch pjs84K/yr
  • grinch pyjamas34K/yr
  • grinch hoodie10K/yr
  • grinch jumper26K/yr
  • grinch pajamas5K/yr
  • mens grinch pyjamas5K/yr
  • grinch christmas jumper36K/yr
  • grinch pjs kids7K/yr
  • grinch pjs men6K/yr
  • grinch jumper women10K/yr

Reviews and returns

What reviews say buyers love and hate about Grinch Christmas Jumper

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Gifting Purpose”
2.7%of orders come back
“Great Christmas gift”
A buyer, on “Gifting Purpose”30% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Grinch Christmas Jumper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data