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Grinch Christmas Jumper

Fail

Demand is soft, at -66.9% this quarter, so Grinch Christmas Jumper is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£140K/yr291K searches / yr
90-day growth
-66.9%search demand this quarter
Competition
32%top-5 click share · 8 brands · 11 sellers

Flapen Score

Grinch Christmas Jumper against its category

The dotted line is the Fashion average. Past it, Grinch Christmas Jumper is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grinch Christmas Jumper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grinch Christmas Jumper 291K times last year and spent an estimated £140K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -66.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £140K a year.

Searches, last 12 months
291K
Growth, 90 days vs prior 90
-66.9%
Conversion, latest week
2.6%
Market size, estimated
£140Ka year
Peak month
December381.6× the quietest month
Top search term
grinch pjs84K searches a year

02 · Price

A sale here is worth £18.56.

Listings sell for £18.56 on average, from £9.32 to £31.80. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £18.56 that is £0 to £2K a year per listing.

Average price
£18.56inside the $15 to $100 sweet spot
Price range
£9.32–£31.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 27.4% of listings are out of stock. The average listing ranks #1,290 within Boys. It carries 132 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
54%
Out of stock, average day
27.4%
Average rank
#1,290in Boys
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
132per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Grinch Christmas Jumper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£4K£8K£13K£17K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

11

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

32%

Top 20: 75%

Open market

4%

  • The Grinch72%
  • Huggable Hoodie9%
  • Kids Essentials8%
  • Undercover3%
  • PyjamaPlanet3%
  • United Labels3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Grinch Christmas Jumper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Holiday '25Spike '26Prime Day '26AugSepOctNovDecJanFebMarSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 381.6×

Search terms

Top Grinch Christmas Jumper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grinch pjs84K/yr
  • grinch pyjamas34K/yr
  • grinch hoodie10K/yr
  • grinch jumper26K/yr
  • grinch pajamas5K/yr
  • mens grinch pyjamas5K/yr
  • grinch christmas jumper36K/yr
  • grinch pjs kids7K/yr
  • grinch pjs men6K/yr
  • grinch jumper women10K/yr

Reviews and returns

What reviews say buyers love and hate about Grinch Christmas Jumper

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Gifting Purpose30%+2.33

Great Christmas gift

Christmas Gifts

Soft Feel30%

So soft and amazing quality I brought it for college

Hubby lives in this so soft and warm and my granddaughter loves to cuddle the grinch lol

Very soft and warm

Quality-Overall20%+1.36

Good quality

Comfort-Overall10%+0.60

Ideal for long tv sessions comfortable and oversized fitting

Warmth10%+0.60

Hubby lives in this so soft and warm and my granddaughter loves to cuddle the grinch lol

Return

2.7% Return rate 75% Fixable by listing

Size-Overall75%▅▁██▁▁
Thin25%█▁▁▁▁▁

FAQ

Common Grinch Christmas Jumper questions

Answered from the same tracked data.