Is green scarf profitable to sell on Amazon United Kingdom?

The niche generates £23K/yr across 73 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -50.8%. Flapen's verdict: Skip it (42/100).

How competitive is the green scarf niche?

42 brands and 52 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in green scarf?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 2.8%.

When does demand for green scarf peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 5.4× the quietest.

What does it cost to enter the green scarf niche?

Listings span £3.02–£24.10; the average listing price is £8.03 (sweet spot $15–$100). The average incumbent carries 1,350 reviews — the moat a new listing must climb.

green scarf

Skip it

Soft demand (-50.8% this quarter) — this niche doesn't clear our bar today.

Competition

Great28%

top-5 click share — an open shelf

Brand share

Great52%

top-5 brand share — no brand owns this niche

Returns

Good2.8%

return rate — above 5% kills the launch gate

Review moat

Good1,350.21

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£3.02–£24.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Avg price

Bad£8.03

avg listing price — sweet spot $15–$100

Market size

Bad£23K

£23K/yr · 101K searches

Growth

Bad-50.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, green scarf is a £23K/yr Amazon United Kingdom market (101K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

green scarf market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £24K–£32K; units × avg price
Conversion rate: 2.8%
Avg BSR: #226
Page quality: 0%
Prime: 97%
Sponsored: 86%
Out of stock: 11.4%
Avg brand age: 43 months
Avg seller age: 193 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

42 rising

Sellers

Top-5 brand share

52%

Top 20: 84%

Top-5 click share

28%

Top 20: 61%

Open market

44%

WESTEND CHOICE25%
Trillion8%
Basic Sense7%
EASE LEAP6%
FAIRYGATE6%
BLURBE4%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -50.8% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.4×

Open Trend

Top green scarf search terms

green scarf42K/yr -52.8%2.6% conv.
green scarf for women uk23K/yr -58.5%2.0% conv.
green silk scarf10K/yr -44.9%2.1% conv.
green chiffon scarf4K/yr -18.5%3.6% conv.
green scarves8K/yr -48.6%1.4% conv.
emerald green scarf5K/yr -36.2%2.3% conv.
lime green scarf5K/yr -54.7%0.8% conv.
dark green scarf4K/yr -63.2%3.3% conv.

All search terms

Top green scarf products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WESTEND CHOICE Ladies Chiffon Scarves Women Plain Neck Scarf Soft Headwrap Girls Headscarf Sheer Wrap womens scarves & wraps 150x45 cm (Green)

WESTEND CHOICE£4.814.4★2,741 rev

WESTEND CHOICE Ladies Chiffon Scarves Women Plain Neck Scarf Soft Headwrap Girls Headscarf Sheer Wrap womens scarves & wraps 150x45 cm (Dark green)

WESTEND CHOICE£4.824.4★2,741 rev

EASE LEAP Pashmina Shawl Women Winter Scarf Warm Wrap Wedding Men Ladies Scarves 200 * 70cm (Dark green)

EASE LEAP£9.894.7★4,893 rev

Trillion London Silk Scarf Birthday Gifts for Women Designer Scarf

Trillion£14.584.6★2,752 rev

Basic Sense Plain Chiffon Soft Sheer Scarf Green

Basic Sense£5.164.4★3,762 rev

Newest

by launch date

DIPZO Satin Neck Scarf for Women 70 X 70 Cm Flower Silk Feel Bandana for Hair Neck Bags & Fashion Accessories for Gifts & Outdoor Activities Green

DIPZO£6.8537 rev

8mo ago

Bliceon Square Satin Silk Scarf Women Plain Neck Bandanas 50s Retro Women Lightweight Scarf Large Square Satin Headscarves Green Accessories for Womens (70x70cm)

Bliceon£4.4220 rev

12mo ago

CHUNG Womens Scarf Satin bandanas Fashion Girls Scarves Wraps Emulation Silk Handbag retro 50s Hair Ribbons Handkerchief Necktie Square 70 * 70cm Grass Green

CHUNG£5.7951 rev

1y ago

Gkhlg 1 Piece Leopard Print Silk Scarf Stylish Womens Summer Square Bandana Multipurpose Hair and Neck Scarf for UK for Outdoor Activities and Fashion Accessory (Green Ethnic Pattern)

Gkhlg£4.2916 rev

1y ago

RIIQIICHY Printed Women Scarf Gifts Ladies Lightweight Scarves Shawls Wraps

RIIQIICHY£7.05234 rev

2y ago

What buyers say about green scarf

What buyers praise and complain about, mined from review topics.

What buyers love

Color23%

“Accurate colour”

Soft Feel17%

“Soft and subtle”

Quality-Overall16%

“Reasonable quality for the price paid”

Advertised Vs Actual Product11%

“Exactly as shown”

Value For Money9%

“reasonably priced”

Size-Overall4%

“Excellent size”

Weight Light4%

“Lovely lightweight scarf for summer”

Warmth3%

“Keeps me warm”

Material Quality3%

“Lovely material”

Shape/Style1%

“Look smart”

What buyers complain about

Size-Overall22%

“Size is not accurate”

Thickness17%

“not thick enough”

Quality-Overall9%

“Poor quality”

Color7%

“More green than blue”

Value For Money7%

“Looks much more expensive than it was”

Shape/Style7%

“it was awful different style with expecting to be like the first one bought”

Strength4%

“Cheap and very flimsy”

Gap/Hole2%

“Unfortunately had 2 small holes in the material so returned”

Top return reasons

Color63%

Size-Overall13%

Material Quality6%

Quality-Overall3%

Length2%

Thin2%

Width2%

Advertised Vs Actual Product2%