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Green Scarf

Fail

Demand is soft, at -50.8% this quarter, so Green Scarf is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£23K/yr101K searches / yr
90-day growth
-50.8%search demand this quarter
Competition
28%top-5 click share · 42 brands · 52 sellers

Flapen Score

Green Scarf against its category

The dotted line is the Fashion average. Past it, Green Scarf is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Scarf market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green Scarf 101K times last year and spent an estimated £23K. The top 5 brands take 52% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -50.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-50.8%
Conversion, latest week
2.8%
Market size, estimated
£23Ka year
Peak month
December5.4× the quietest month
Top search term
green scarf42K searches a year

02 · Price

A sale here is worth £8.03.

Listings sell for £8.03 on average, from £3.02 to £24.10. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.03 that is £0 to £803 a year per listing.

Average price
£8.03under the $15 to $100 sweet spot
Price range
£3.02–£24.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£803
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #226 within Accessories. It carries 1,350 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
11.4%
Average rank
#226in Accessories
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,350per listing
Listings tracked
73

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Green Scarf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£687£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 rising

Sellers

52

Top-5 brand share

52%

Top 20: 84%

Top-5 click share

28%

Top 20: 61%

Open market

44%

  • WESTEND CHOICE25%
  • Trillion8%
  • Basic Sense7%
  • EASE LEAP6%
  • FAIRYGATE6%
  • BLURBE4%

Demand

Green Scarf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Green Scarf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green scarf42K/yr
  • green scarf for women uk23K/yr
  • green silk scarf10K/yr
  • green chiffon scarf4K/yr
  • green scarves8K/yr
  • emerald green scarf5K/yr
  • lime green scarf5K/yr
  • dark green scarf4K/yr

Reviews and returns

What reviews say buyers love and hate about Green Scarf

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.09

Size is not accurate

Slightly shorter than I expected

Too small

Thickness17%−0.13

not thick enough

Its more like a thin towel than a scarf

thinner than I thought it would be

Quality-Overall9%+0.80

Poor quality

Very poor quality for the price paid

Color7%−0.09

More green than blue

colour more green than blue

Value For Money7%+0.32

Looks much more expensive than it was

Not worth the money

Love

Color23%−0.09

Accurate colour

Lovely colour

Pretty colours

Soft Feel17%

Soft and subtle

The material is soft

Beautiful colours and so very soft and fluid

Quality-Overall16%+0.80

Reasonable quality for the price paid

Quality and at a fair price

Good quality

Advertised Vs Actual Product11%+1.47

Exactly as shown

Just as advertised

As described

Value For Money9%+0.32

reasonably priced

Excellent value for money

Good value

Return

2.8% Return rate 83% Fixable by listing

Color63%▇▅▇▇▇█

More green than blue

colour more green than blue

Size-Overall13%▆█▇█▆▅

Size is not accurate

Slightly shorter than I expected

Too small

Material Quality6%▄▅▅▅█▃
Quality-Overall3%▆█▁▂▂▂

Poor quality

Very poor quality for the price paid

Length2%▅█▄▁▅▅

FAQ

Common Green Scarf questions

Answered from the same tracked data.