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Green

Fail

The top 5 brands take 100% of clicks, so Green is a Fail.

Flapen Score
47
47 / 100
Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 48
Market size
£129K/yr643K searches / yr
90-day growth
+12.7%search demand this quarter
Competition
49%top-5 click share · 4 brands · 35 sellers

Flapen Score

Green against its category

The dotted line is the Fashion average. Past it, Green is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Green 643K times last year and spent an estimated £129K. All 4 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 643K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.

Searches, last 12 months
643K
Growth, 90 days vs prior 90
+12.7%
Conversion, latest week
1.2%
Market size, estimated
£129Ka year
Top search term
green475K searches a year

02 · Price

A sale here is worth £16.73.

Listings sell for £16.73 on average, from £0.83 to £37.68. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £16.73 that is £4K to £8K a year per listing.

Average price
£16.73inside the $15 to $100 sweet spot
Price range
£0.83–£37.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #317 within Boys. It carries 863 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
85%
Out of stock, average day
12.6%
Average rank
#317in Boys
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
863per listing
Listings tracked
20

04 · Newcomers

Amazon counts 9 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
46 months

Products

Top Green products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 rising

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

49%

Top 20: 100%

Open market

0%

  • Bloom Nutrition85%
  • Blooms8%
  • Morrisons7%
  • Beechfield1%
  • Open — no brand owns it (0%)

Demand

Green search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, May · busiest ÷ quietest = 1.9× · 11 of 12 months tracked

Search terms

Top Green search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green475K/yr
  • bloom90K/yr
  • spring greens11K/yr
  • bloom drink5K/yr
  • bloom greens12K/yr
  • bloom nutrition5K/yr
  • bloom greens and superfood powder3K/yr
  • blooms3K/yr
  • bloom powder2K/yr
  • collard greens3K/yr

Reviews and returns

What reviews say buyers love and hate about Green

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall23%−0.13

Unpleasant taste

Awful 😖 the taste very powdery

Tastes awful

Solubility8%−0.06

Does not mix well into liquids at all

I found it quite unpleasant even when mixed with plenty of water

Dilute/Watery6%−0.05

Couldnt even taste the peach or mango the powder didnt dissolve nor mix properly in water weird texture felt like I was robbed

the taste very powdery

Artificial Sweeteners6%−0.05

The only taste is one similar to artificial sweeteners

artificial it made me nauseous

Size-Overall6%−0.01

smaller than expected

However I wish the cans were the same size as the American ones

Love

Taste-Overall28%−0.13

The taste is really refreshing

Creamy taste

Delicious taste

Flavor13%+0.61

Nice blend of flavours

The flavor is great

The taste is really refreshing

Energy Level8%+0.85

my husband says it gives a nice energy boost

helps with energy

Really helps give me energy

Quality-Overall7%+0.54

Perfect bands

lovely quality

Teste good, product good

Caffeine Content6%+0.45

Great taste and milder shot of Caffeine

As for the caffeine boost—I really did feel it kick in

they give a milder amount of Caffeine compared to most energy drinks like Red Bull

Return

0.0% Return rate 25% Fixable by listing

Size-Overall16%▅█▃▁▁▁

smaller than expected

However I wish the cans were the same size as the American ones

Ingredients-Overall11%▁▁▁▁█▁
Thin11%█▁▁▁▁▆
Side Effects8%▁▁▅█▁▁
Solubility8%▁▁▁▁█▁

Does not mix well into liquids at all

I found it quite unpleasant even when mixed with plenty of water

FAQ

Common Green questions

Answered from the same tracked data.