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Granny Gifts

Fail

Demand is soft, at -54.8% this quarter, so Granny Gifts is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£116K/yr266K searches / yr
90-day growth
-54.8%search demand this quarter
Competition
46%top-5 click share · 18 brands · 24 sellers

Flapen Score

Granny Gifts against its category

The dotted line is the Fashion average. Past it, Granny Gifts is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Granny Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Granny Gifts 266K times last year and spent an estimated £116K. The top 5 brands take 66% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -54.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
-54.8%
Conversion, latest week
4.9%
Market size, estimated
£116Ka year
Peak month
December8.3× the quietest month
Top search term
granny gifts100K searches a year

02 · Price

A sale here is worth £8.96.

Listings sell for £8.96 on average, from £1.91 to £20.14. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £8.96 that is £896 to £2K a year per listing.

Average price
£8.96under the $15 to $100 sweet spot
Price range
£1.91–£20.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£896–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #680 within Novelty & Special Use Clothing. It carries 167 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
96%
Out of stock, average day
16.4%
Average rank
#680in Novelty & Special Use Clothing
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
167per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Granny Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

24

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

46%

Top 20: 92%

Open market

29%

  • Giftasy25%
  • D Design Invent Print!20%
  • QMVMV8%
  • RUHSNJK7%
  • LSVGSAK6%
  • Sayregifty5%

Demand

Granny Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 8.3×

Search terms

Top Granny Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • granny gifts100K/yr
  • granny57K/yr
  • granny birthday gifts15K/yr
  • gifts for granny32K/yr
  • granny gift18K/yr
  • granny gifts from grandchildren7K/yr
  • gift for granny8K/yr
  • presents for granny7K/yr
  • granny mothers day gift8K/yr
  • mothers day gifts for granny7K/yr

Reviews and returns

What reviews say buyers love and hate about Granny Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Chewing/Swallowing25%+0.26

Hard to eat raw

Stale/Rotten/Spoiled25%−0.15

Gone bad upon delivery

Size-Overall25%−0.15

It was tiny and pathetic frankly, couldn't have possible given as a gift as it was so small it was laughable, sorry

Drop/Impact Protection13%+0.12

Awful no protective film

Value For Money13%+0.21

Don't waste money

Love

Quality-Overall45%+2.14

Excellent product

Good quality

Cute and well made

Gifting Purpose38%+1.71

This was gift

Lovely gift

A lovely gift that brought a smile

Design-Overall6%+0.21

Well made and the design is clear

The design is fun

Advertised Vs Actual Product5%+0.17

Looks exactly as described

Item as described

Value For Money3%+0.21

Great value for money

Return

0.0% Return rate 44% Fixable by listing

Size-Overall44%▁█▅▅▁▁

It was tiny and pathetic frankly, couldn't have possible given as a gift as it was so small it was laughable, sorry

Defective Material/Parts25%▁▁▅▁▁█
Add-Ons/Attachments13%▁▁▁▁█▁
Quality-Overall13%█▁▁▁▁▁
Gifting Purpose6%▁▁▁█▁▁

FAQ

Common Granny Gifts questions

Answered from the same tracked data.