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Grandad Shirts for Men

Maybe

Search demand grew +154.5% this quarter. But shoppers spend an estimated $25K a year here, so Grandad Shirts for Men is a Maybe.

Flapen Score
54
54 / 100
Top 27% of 2,461 Fashion niches · +6 vs the category median of 48
Market size
£25K/yr219K searches / yr
90-day growth
+154.5%search demand this quarter
Competition
16%top-5 click share · 20 brands · 24 sellers

Flapen Score

Grandad Shirts for Men against its category

The dotted line is the Fashion average. Past it, Grandad Shirts for Men is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grandad Shirts for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grandad Shirts for Men 219K times last year and spent an estimated £25K. The top 5 brands take 78% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +154.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
+154.5%
Conversion, latest week
0.9%
Market size, estimated
£25Ka year
Peak month
July3.6× the quietest month
Top search term
mens linen shirt33K searches a year

02 · Price

A sale here is worth £13.30.

Listings sell for £13.30 on average, from £7.22 to £22.42. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.30 that is £0 to £1K a year per listing.

Average price
£13.30under the $15 to $100 sweet spot
Price range
£7.22–£22.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
5.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

99% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #124 within Tops, T-Shirts & Shirts. It carries 987 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
99%
Out of stock, average day
3.1%
Average rank
#124in Tops, T-Shirts & Shirts
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
987per listing
Listings tracked
137

04 · Newcomers

0 of last year's 50 launches cleared the first-year sales bar.

50 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
50
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Grandad Shirts for Men products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 16% of clicks, no more. An open shelf where new products get seen.

£0£506£1K£2K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

24

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

16%

Top 20: 44%

Open market

17%

  • J.VER31%
  • siliteelon15%
  • Enlision13%
  • SEAYIJIA11%
  • COOFANDY8%
  • Runcati5%
  • Open — no brand owns it (14 brands, 17%)

Demand

Grandad Shirts for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.6×

Search terms

Top Grandad Shirts for Men search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mens linen shirt33K/yr
  • grandad shirts for men45K/yr
  • linen shirt men18K/yr
  • white linen shirts men16K/yr
  • grandad shirt26K/yr
  • linen shirts13K/yr
  • mens linen shirts short sleeve12K/yr
  • mens linen shirts long sleeve11K/yr
  • mens white linen shirt9K/yr
  • mens short sleeve linen shirts8K/yr

Reviews and returns

What reviews say buyers love and hate about Grandad Shirts for Men

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Size-Overall”
5.5%of orders come back
“Unfortunately the shirt was too small for me”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Grandad Shirts for Men questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data