grandad shirts for men
Worth a lookShows demand growing +154.5% this quarter, but a small market ($25K/yr) keeps it on the watch list.
Growth
Incredible+154.5%90-day search growth — must beat 0% to launch
Competition
Incredible16%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good987.42avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.30avg listing price — sweet spot $15–$100
Price range
Okay£7.22–£22.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Bad5.5%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£25K£25K/yr · 219K searches
According to Flapen's Amazon United Kingdom niche tracking, grandad shirts for men is a £25K/yr Amazon United Kingdom market (219K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
grandad shirts for men market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £20K–£27K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #124
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 99%
- Out of stock
- 3.1%
- Avg brand age
- 37 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
24
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
16%
Top 20: 44%
Open market
17%
- J.VER31%
- siliteelon15%
- Enlision13%
- SEAYIJIA11%
- COOFANDY8%
- Runcati5%
- Open — no brand owns it (14 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +154.5% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.6×
Top grandad shirts for men search terms
- mens linen shirt33K/yr
- grandad shirts for men45K/yr
- linen shirt men18K/yr
- white linen shirts men16K/yr
- grandad shirt26K/yr
- linen shirts13K/yr
- mens linen shirts short sleeve12K/yr
- mens linen shirts long sleeve11K/yr
- mens white linen shirt9K/yr
- mens short sleeve linen shirts8K/yr
Top grandad shirts for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SEAYIJIA Mens Linen Shirts Long Sleeve Cotton Linen Shirts with Pocket Casual Beach Shirt Regular Fit Summer Shirt White XL
SEAYIJIA£11.533.5★93 rev
SEAYIJIA Mens Linen Shirts Long Sleeve Button Down Cotton Linen Beach Shirts Casual Summer Regular Fit Shirt White XL
SEAYIJIA£11.084.1★82 rev
J.VER Mens White Linen Cotton Shirts Long Sleeve Regular Fit Casual Solid Lightweight Summer Beach Shirt with Pocket L
J.VER£13.904.3★516 rev
siliteelon Mens Shirts White Grandad Collar Long Sleeve Linen Shirts Regular Fit Banded Collar Summer Beach Shirt with Pocket Large
siliteelon£14.274.4★586 rev
J.VER Mens Linen Shirts Short Sleeve Green Summer Beach Holiday Regular Fit Casual Button Down Shirt M
J.VER£13.194.3★297 rev
Newest
by launch date
J.VER Linen Shirts Men Cotton Linen Long Sleeve Grandad Collar Summer Casual Banded Collar White Shirt Men Solid Beach Holiday Tops L
J.VER£12.4374 rev
SEAYIJIA Mens Linen Shirts Long Sleeve Cotton Linen Shirts with Pocket Casual Beach Shirt Regular Fit Summer Shirt White XL
SEAYIJIA£11.5393 rev
SEAYIJIA Mens Linen Shirts Long Sleeve Button Down Cotton Linen Beach Shirts Casual Summer Regular Fit Shirt White XL
SEAYIJIA£11.0882 rev
SEAYIJIA Mens Linen Shirts Short Sleeve Cotton Linen Shirts Casual Summer Shirt with Pocket Casual Beach Shirt White XL
SEAYIJIA£11.0989 rev
J.VER Linen Shirts Men Short Sleeve Grandad Collar Collarless Summer Holiday Casual Regular Fit Button Down Shirt with Pocket Blue L
J.VER£12.0690 rev
Trending
90-day click momentumJ.VER Linen Shirts Men Cotton Linen Long Sleeve Grandad Collar Summer Casual Banded Collar White Shirt Men Solid Beach Holiday Tops L
J.VER£12.434.4★
siliteelon Mens White Linen Shirt Long Sleeve Cotton Casual Regular Fit Adult Lightweight Beach Summer Tops with Pocket L
siliteelon£13.454.4★
SEAYIJIA Mens Linen Shirts Long Sleeve Cotton Linen Shirts with Pocket Casual Beach Shirt Regular Fit Summer Shirt White XL
SEAYIJIA£11.533.5★
J.VER White Linen Shirts Men Long Sleeve Regular Fit Casual Summer Beach Cotton Henley Shirt with Pocket XL
J.VER£11.914.5★
J.VER Linen Shirts Men Short Sleeve Grandad Collar Collarless Summer Holiday Casual Regular Fit Button Down Shirt with Pocket Blue L
J.VER£12.064.5★
What buyers say about grandad shirts for men
What buyers praise and complain about, mined from review topics.What buyers love
“true to size fit”
“Good Quality Shirt”
“Good price”
“Very comfortable”
“The material is lovely and soft, making it perfect for the warmer weather”
“Great colour”
“Nice lightweight top feels good for summer”
“Ideal for those warm nights”
“better than expected”
“soft”
What buyers complain about
“Unfortunately the shirt was too small for me”
“CHEAP MATERIAL”
“Poor quality”
“oo thin. too thin”
“Sadly doesnt look as picture”
“disappointing collar”
“a little thin”
“so not soft like a polo short”
“Poor stitching round the collar”
“See through, rough and cheap looking”
Top return reasons
Common questions
- Is grandad shirts for men profitable to sell on Amazon United Kingdom?
- The niche generates £25K/yr across 137 tracked products. 0 of 50 products launched in the last 360 days are still selling. 90-day search growth is +154.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the grandad shirts for men niche?
- 20 brands and 24 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in grandad shirts for men?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 5.5% — above our launch gate.
- When does demand for grandad shirts for men peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.6× the quietest.
- What does it cost to enter the grandad shirts for men niche?
- Listings span £7.22–£22.42; the average listing price is £13.30 (sweet spot $15–$100). The average incumbent carries 987 reviews — the moat a new listing must climb.