Skip to content

Grandad Mug

Maybe

Returns run at only 0.3% of orders. But prices span $5.55–$15.69, mostly outside the sweet spot, so Grandad Mug is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£60K/yr109K searches / yr
90-day growth
+93.5%search demand this quarter
Competition
59%top-5 click share · 14 brands · 26 sellers

Flapen Score

Grandad Mug against its category

The dotted line is the Fashion average. Past it, Grandad Mug is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Grandad Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Grandad Mug 109K times last year and spent an estimated £60K. The top 5 brands take 77% of clicks. Demand peaks in Jun–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +93.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
+93.5%
Conversion, latest week
6.3%
Market size, estimated
£60Ka year
Peak month
December11.3× the quietest month
Top search term
grandad mug79K searches a year

02 · Price

A sale here is worth £8.68.

Listings sell for £8.68 on average, from £5.55 to £15.69. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £8.68 that is £0 to £868 a year per listing.

Average price
£8.68under the $15 to $100 sweet spot
Price range
£5.55–£15.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£868
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #750 within Accessories. It carries 363 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
77%
Out of stock, average day
8.0%
Average rank
#750in Accessories
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
363per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Grandad Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

26

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

18%

  • Jeasona46%
  • Stuff412%
  • Manta Makes9%
  • Me To You7%
  • Widdle Gifts Ltd4%
  • GrassVillage4%

Demand

Grandad Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 11.3×

Search terms

Top Grandad Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grandad mug79K/yr
  • grandad cup10K/yr
  • grandad mugs8K/yr
  • grandad mugs from grandchildren7K/yr
  • best grandad mug6K/yr

Reviews and returns

What reviews say buyers love and hate about Grandad Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell50%−0.04

the place definitely had a musty-like smell

Weird packaging smell

We were worried the smell wasn't going to come out of the hat

Love

Quality-Overall27%+2.08

Actually a pretty good quality and warm hat

Good quality mug

Good quality

Gifting Purpose22%+1.60

Gift

Best gift

Lovely Fathers Day gift

Value For Money9%−0.01

value for money

Great price

Worth getting

Size-Overall8%−0.02

Fit really well

it fits so good

Just the perfect size

Advertised Vs Actual Product6%−0.17

Just as advertised and personalised

just like the photo

Return

0.3% Return rate 73% Fixable by listing

Size-Overall64%██▁█▁▆
Quality-Overall9%▁▁▁█▁▁
Leak-Proof9%▁▁▁▁▁█
Material Quality9%▁█▁▁▁▁
Color9%█▁▁▁▁▁

FAQ

Common Grandad Mug questions

Answered from the same tracked data.