Grandad Birthday Cards

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £137K a year.

Searches, last 12 months

249K

Growth, 90 days vs prior 90

-4.8%

Conversion, latest week

14.5%

Market size, estimated

£137Ka year

Peak month

February1.6× the quietest month

Top search term

grandad birthday card171K searches a year

Listings sell for £3.80 on average, from £1.54 to £9.26. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £3.80 that is £2K to £3K a year per listing.

Average price

£3.80under the $15 to $100 sweet spot

Price range

£1.54–£9.26

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

£2K–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #1,004 within Accessories. It carries 392 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#1,004in Accessories

Average rating

4.69 starsAmazon United Kingdom average 4.36 stars

Average reviews

392per listing

Listings tracked

27

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

31 months