Graduation Hat
a concentrated shelf (top 5 take 88% of clicks) — Graduation Hat doesn't clear our bar today.
Flapen Score
Is Graduation Hat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Graduation Hat is a £47K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 42/100.
Graduation Hat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +320.3% over the last 90 days and 6.6% of searches end in a purchase.
£47K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 10 products
Top Graduation Hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
GraduationMall Unisex Graduation Cap for Adult 2021 Academic Mortarboard with Tassel for High School & Bachelor Graduation Hat - Black
- Price
- £7.20
- Rating
- 4.3/5
- Reviews
- 10,523
- Age
- 11y ago
GraduatePro Graduation Cap Hat for Adults 2026 Mortor Board Academic High School University with Black Tassel
- Price
- £7.09
- Rating
- 4.4/5
- Reviews
- 5,221
- Age
- 8y ago
AUYAO Graduation Cap with Tassel Adjustable Black Unisex Adult Graduation Cap for Ceremony and Party
- Price
- £3.47
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 1y ago
University academic mortarboard (Bachelor) - Graduation cap (Small - Circumference 50cm - 54cm)
- Price
- £16.81
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 10y ago
AUYAO Graduation Hat for Adult Adjustable Academic Graduation Hat Academic Costome Graduation Cap Unisex Graduation Gifts Graduation Party Supplies Graduation Cap with Detachable Pendant(Black)
- Price
- £3.52
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 1y ago
Trending
90-day click momentum
Moonlight Miles 36 Pcs Graduation Caps for Kids Adults Crown Graduation Paper Hats for Students Headbands Adjustable Grad Party Props (Black)
- Price
- £13.24
- Rating
- 3.6/5
- Reviews
- 35
- Age
- 1y ago
University academic mortarboard (Bachelor) - Graduation cap (Small - Circumference 50cm - 54cm)
- Price
- £16.81
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 10y ago
GraduatePro Graduation Gown and Cap for Adults 2026 Hat Matte Bachelor University Party Robe Set High School Women Men Black 51=M
- Price
- £14.64
- Rating
- 4.4/5
- Reviews
- 10,107
- Age
- 8y ago
GraduationMall Graduation Hat for Adult 2026 Bachelor Cap Motorboard Hat for High School University Graduation Cap - Pink
- Price
- £7.80
- Rating
- 4.3/5
- Reviews
- 10,523
- Age
- 11y ago
Springboard Make Your Own Graduation Caps Pack of 30 DIY Pre-Cut Hats with Tassels Craft Kit for Nursery and Primary School Leavers
- Price
- £15.79
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 8y ago
Newest
by launch dateMoonlight Miles 36 Pcs Graduation Caps for Kids Adults Crown Graduation Paper Hats for Students Headbands Adjustable Grad Party Props (Black)
- Price
- £13.24
- Rating
- 3.6/5
- Reviews
- 35
- Age
- 1y ago
AUYAO Graduation Cap with Tassel Adjustable Black Unisex Adult Graduation Cap for Ceremony and Party
- Price
- £3.47
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 1y ago
AUYAO Graduation Hat for Adult Adjustable Academic Graduation Hat Academic Costome Graduation Cap Unisex Graduation Gifts Graduation Party Supplies Graduation Cap with Detachable Pendant(Black)
- Price
- £3.52
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 1y ago
Graduation Cap for Adults Academic Costome Bachelor and Master Ceremony Mortarboard with Tassel Unisex Black (Black M)
- Price
- £15.86
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 3y ago
GraduatePro Graduation Cap Hat for Adults 2026 Mortor Board Academic High School University with Black Tassel
- Price
- £7.09
- Rating
- 4.4/5
- Reviews
- 5,221
- Age
- 8y ago
Competition: brands, sellers & click share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 falling
Sellers
10
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
2%
- GraduationMall40%
- GraduatePro35%
- AUYAO12%
- Graduation Attire6%
- GradClassical2%
- Springboard Supplies2%
- Open — no brand owns it (1 brand, 2%)
Graduation Hat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul · busiest ÷ quietest = 9.0×
Top Graduation Hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- graduation cap27K/yr
- graduation hat21K/yr
- graduation hats5K/yr
- graduation caps7K/yr
- graduation hats for adults4K/yr
- mortar board hat3K/yr
What reviews say buyers love and hate about Graduation Hat
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Good quality”
“Actually very good value for a fun item”
“Solid material”
“Solid”
What buyers complain about
100% of reviews“Colour is very different”
Graduation Hat return rate & reasons
Why buyers send it back, as a share of all return requests.
3.6%
Return rate
76%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Graduation Hat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
