Graduation Hat
FailThe top 5 products take 88% of clicks, so Graduation Hat is a Fail.
- Flapen Score
- 42 / 100Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 4842
- Market size
- £47K/yr68K searches / yr
- 90-day growth
- +320.3%search demand this quarter
- Competition
- 88%top-5 click share · 7 brands · 10 sellers
Flapen Score
Graduation Hat against its category
The dotted line is the Fashion average. Past it, Graduation Hat is stronger. Inside it, weaker.
Market
The Graduation Hat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Graduation Hat 68K times last year and spent an estimated £47K. The top 5 brands take 95% of clicks. Demand peaks in Jun–Jul. Flapen scores it 42 out of 100, a Fail.
01 · Demand
6.6% of searches ended in a purchase last week.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +320.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- +320.3%
- Conversion, latest week
- 6.6%
- Market size, estimated
- £47Ka year
- Peak month
- July9.0× the quietest month
- Top search term
- graduation cap27K searches a year
02 · Price
A sale here is worth £10.54.
Listings sell for £10.54 on average, from £3.47 to £16.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.54 that is £3K to £5K a year per listing.
- Average price
- £10.54under the $15 to $100 sweet spot
- Price range
- £3.47–£16.81
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 3.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #33 within Novelty & Special Use Clothing. It carries 3,675 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 90%
- Out of stock, average day
- 5.9%
- Average rank
- #33in Novelty & Special Use Clothing
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,675per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Graduation Hat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
GraduationMall Unisex Graduation Cap for Adult 2021 Academic Mortarboard with Tassel for High School & Bachelor Graduation Hat - Black
- Price
- £7.20
- Rating
- 4.3/5
- Reviews
- 10,523
- Age
- 11y ago

GraduatePro Graduation Cap Hat for Adults 2026 Mortor Board Academic High School University with Black Tassel
- Price
- £7.09
- Rating
- 4.4/5
- Reviews
- 5,221
- Age
- 8y ago

AUYAO Graduation Cap with Tassel Adjustable Black Unisex Adult Graduation Cap for Ceremony and Party
- Price
- £3.47
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 1y ago

University academic mortarboard (Bachelor) - Graduation cap (Small - Circumference 50cm - 54cm)
- Price
- £16.81
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 10y ago

AUYAO Graduation Hat for Adult Adjustable Academic Graduation Hat Academic Costome Graduation Cap Unisex Graduation Gifts Graduation Party Supplies Graduation Cap with Detachable Pendant(Black)
- Price
- £3.52
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 1y ago
Trending
90-day click momentum
Moonlight Miles 36 Pcs Graduation Caps for Kids Adults Crown Graduation Paper Hats for Students Headbands Adjustable Grad Party Props (Black)
- Price
- £13.24
- Rating
- 3.6/5
- Reviews
- 35
- Age
- 1y ago

University academic mortarboard (Bachelor) - Graduation cap (Small - Circumference 50cm - 54cm)
- Price
- £16.81
- Rating
- 4.3/5
- Reviews
- 27
- Age
- 10y ago

GraduatePro Graduation Gown and Cap for Adults 2026 Hat Matte Bachelor University Party Robe Set High School Women Men Black 51=M
- Price
- £14.64
- Rating
- 4.4/5
- Reviews
- 10,107
- Age
- 8y ago

GraduationMall Graduation Hat for Adult 2026 Bachelor Cap Motorboard Hat for High School University Graduation Cap - Pink
- Price
- £7.80
- Rating
- 4.3/5
- Reviews
- 10,523
- Age
- 11y ago

Springboard Make Your Own Graduation Caps Pack of 30 DIY Pre-Cut Hats with Tassels Craft Kit for Nursery and Primary School Leavers
- Price
- £15.79
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 8y ago
Newest
by launch date
Moonlight Miles 36 Pcs Graduation Caps for Kids Adults Crown Graduation Paper Hats for Students Headbands Adjustable Grad Party Props (Black)
- Price
- £13.24
- Rating
- 3.6/5
- Reviews
- 35
- Age
- 1y ago

AUYAO Graduation Cap with Tassel Adjustable Black Unisex Adult Graduation Cap for Ceremony and Party
- Price
- £3.47
- Rating
- 4.5/5
- Reviews
- 95
- Age
- 1y ago

AUYAO Graduation Hat for Adult Adjustable Academic Graduation Hat Academic Costome Graduation Cap Unisex Graduation Gifts Graduation Party Supplies Graduation Cap with Detachable Pendant(Black)
- Price
- £3.52
- Rating
- 4.3/5
- Reviews
- 68
- Age
- 1y ago

Graduation Cap for Adults Academic Costome Bachelor and Master Ceremony Mortarboard with Tassel Unisex Black (Black M)
- Price
- £15.86
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 3y ago

GraduatePro Graduation Cap Hat for Adults 2026 Mortor Board Academic High School University with Black Tassel
- Price
- £7.09
- Rating
- 4.4/5
- Reviews
- 5,221
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
10
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
2%
- GraduationMall40%
- GraduatePro35%
- AUYAO12%
- Graduation Attire6%
- GradClassical2%
- Springboard Supplies2%
- Open — no brand owns it (1 brand, 2%)
Demand
Graduation Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 9.0×
Search terms
Top Graduation Hat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- graduation cap27K/yr
- graduation hat21K/yr
- graduation hats5K/yr
- graduation caps7K/yr
- graduation hats for adults4K/yr
- mortar board hat3K/yr
Reviews and returns
What reviews say buyers love and hate about Graduation Hat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Colour is very different
Love
Good quality
they're better quality than I imagined
Actually very good value for a fun item
Solid material
Solid
Return
3.6% Return rate 76% Fixable by listing
Colour is very different
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Graduation Hat questions
Answered from the same tracked data.









