graduation hat
Skip itA concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+320.3%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Avg price
Okay£10.54avg listing price — sweet spot $15–$100
Review moat
Okay3,674.7avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.47–£16.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£47K£47K/yr · 68K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad88%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, graduation hat is a £47K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
graduation hat market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £53K–£63K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 90%
- Out of stock
- 5.9%
- Avg brand age
- 30 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
10
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
2%
- GraduationMall40%
- GraduatePro35%
- AUYAO12%
- Graduation Attire6%
- GradClassical2%
- Springboard Supplies2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +320.3% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 9.0×
Top graduation hat search terms
- graduation cap27K/yr
- graduation hat21K/yr
- graduation hats5K/yr
- graduation caps7K/yr
- graduation hats for adults4K/yr
- mortar board hat3K/yr
Top graduation hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GraduationMall Unisex Graduation Cap for Adult 2021 Academic Mortarboard with Tassel for High School & Bachelor Graduation Hat - Black
GraduationMall£7.204.3★10,523 rev
GraduatePro Graduation Cap Hat for Adults 2026 Mortor Board Academic High School University with Black Tassel
GraduatePro£7.094.4★5,221 rev
AUYAO Graduation Cap with Tassel Adjustable Black Unisex Adult Graduation Cap for Ceremony and Party
AUYAO£3.474.5★95 rev
University academic mortarboard (Bachelor) - Graduation cap (Small - Circumference 50cm - 54cm)
Graduation Attire£16.814.3★27 rev
AUYAO Graduation Hat for Adult Adjustable Academic Graduation Hat Academic Costome Graduation Cap Unisex Graduation Gifts Graduation Party Supplies Graduation Cap with Detachable Pendant(Black)
AUYAO£3.524.3★68 rev
Newest
by launch date
Moonlight Miles 36 Pcs Graduation Caps for Kids Adults Crown Graduation Paper Hats for Students Headbands Adjustable Grad Party Props (Black)
Moonlight Miles£13.2435 rev
AUYAO Graduation Cap with Tassel Adjustable Black Unisex Adult Graduation Cap for Ceremony and Party
AUYAO£3.4795 rev
AUYAO Graduation Hat for Adult Adjustable Academic Graduation Hat Academic Costome Graduation Cap Unisex Graduation Gifts Graduation Party Supplies Graduation Cap with Detachable Pendant(Black)
AUYAO£3.5268 rev
Graduation Cap for Adults Academic Costome Bachelor and Master Ceremony Mortarboard with Tassel Unisex Black (Black M)
GradClassical£15.8610 rev
GraduatePro Graduation Cap Hat for Adults 2026 Mortor Board Academic High School University with Black Tassel
GraduatePro£7.095,221 rev
Trending
90-day click momentumMoonlight Miles 36 Pcs Graduation Caps for Kids Adults Crown Graduation Paper Hats for Students Headbands Adjustable Grad Party Props (Black)
Moonlight Miles£13.243.6★
University academic mortarboard (Bachelor) - Graduation cap (Small - Circumference 50cm - 54cm)
Graduation Attire£16.814.3★
GraduatePro Graduation Gown and Cap for Adults 2026 Hat Matte Bachelor University Party Robe Set High School Women Men Black 51=M
GraduatePro£14.644.4★
GraduationMall Graduation Hat for Adult 2026 Bachelor Cap Motorboard Hat for High School University Graduation Cap - Pink
GraduationMall£7.804.3★
Springboard Make Your Own Graduation Caps Pack of 30 DIY Pre-Cut Hats with Tassels Craft Kit for Nursery and Primary School Leavers
Springboard Supplies£15.794.4★
What buyers say about graduation hat
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Actually very good value for a fun item”
“Solid material”
“Solid”
What buyers complain about
“Colour is very different”
Top return reasons
Common questions
- Is graduation hat profitable to sell on Amazon United Kingdom?
- The niche generates £47K/yr across 10 tracked products. 90-day search growth is +320.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the graduation hat niche?
- 7 brands and 10 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in graduation hat?
- Top complaints mined from reviews: Color. The return rate is 3.6%.
- When does demand for graduation hat peak?
- Demand peaks in Jun–Jul; the busiest month runs 9.0× the quietest.
- What does it cost to enter the graduation hat niche?
- Listings span £3.47–£16.81; the average listing price is £10.54 (sweet spot $15–$100). The average incumbent carries 3,675 reviews — the moat a new listing must climb.