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Graduation Hat

Fail

The top 5 products take 88% of clicks, so Graduation Hat is a Fail.

Filters Trending
Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£47K/yr68K searches / yr
90-day growth
+320.3%search demand this quarter
Competition
88%top-5 click share · 7 brands · 10 sellers

Flapen Score

Graduation Hat against its category

The dotted line is the Fashion average. Past it, Graduation Hat is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Graduation Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Graduation Hat 68K times last year and spent an estimated £47K. The top 5 brands take 95% of clicks. Demand peaks in Jun–Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +320.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+320.3%
Conversion, latest week
6.6%
Market size, estimated
£47Ka year
Peak month
July9.0× the quietest month
Top search term
graduation cap27K searches a year

02 · Price

A sale here is worth £10.54.

Listings sell for £10.54 on average, from £3.47 to £16.81. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.54 that is £3K to £5K a year per listing.

Average price
£10.54under the $15 to $100 sweet spot
Price range
£3.47–£16.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
3.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #33 within Novelty & Special Use Clothing. It carries 3,675 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
5.9%
Average rank
#33in Novelty & Special Use Clothing
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,675per listing
Listings tracked
10

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Graduation Hat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£19K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

10

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

88%

Top 20: 100%

Open market

2%

  • GraduationMall40%
  • GraduatePro35%
  • AUYAO12%
  • Graduation Attire6%
  • GradClassical2%
  • Springboard Supplies2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Graduation Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 9.0×

Search terms

Top Graduation Hat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • graduation cap27K/yr
  • graduation hat21K/yr
  • graduation hats5K/yr
  • graduation caps7K/yr
  • graduation hats for adults4K/yr
  • mortar board hat3K/yr

Reviews and returns

What reviews say buyers love and hate about Graduation Hat

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
100%of negative reviews mention “Color”
3.6%of orders come back
“Colour is very different”
A buyer, on “Color”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Graduation Hat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data