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Goth

Maybe

The top 5 products take only 26% of clicks. But buyers convert on only 0.9% of searches, so Goth is a Maybe.

Flapen Score
57
57 / 100
Top 19% of 2,461 Fashion niches · +9 vs the category median of 48
Market size
£192K/yr1.3M searches / yr
90-day growth
-10.2%search demand this quarter
Competition
26%top-5 click share · 48 brands · 84 sellers

Flapen Score

Goth against its category

The dotted line is the Fashion average. Past it, Goth is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Goth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Goth 1.3M times last year and spent an estimated £192K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £192K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
0.9%
Market size, estimated
£192Ka year
Peak month
December3.7× the quietest month
Top search term
goth267K searches a year

02 · Price

A sale here is worth £16.24.

Listings sell for £16.24 on average, from £3.29 to £37.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At £16.24 that is £0 to £2K a year per listing.

Average price
£16.24inside the $15 to $100 sweet spot
Price range
£3.29–£37.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #661 within Dresses. It carries 657 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
98%
Out of stock, average day
3.5%
Average rank
#661in Dresses
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
657per listing
Listings tracked
87

04 · Newcomers

Amazon counts 0 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Goth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

48 falling

Sellers

84

Top-5 brand share

51%

Top 20: 86%

Top-5 click share

26%

Top 20: 57%

Open market

45%

  • Morvia19%
  • MEINVQIAOTI9%
  • SCARLET DARKNESS9%
  • Simply Joshimo7%
  • E-Laurels7%
  • Maeau4%

Demand

Goth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '25Spike '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Goth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • goth267K/yr
  • gothic clothes for women227K/yr
  • gothic240K/yr
  • gothic gifts for women105K/yr
  • gothic gifts177K/yr
  • goth clothes32K/yr
  • goth accessories women18K/yr
  • goth gifts35K/yr
  • gothic clothes26K/yr
  • goth clothes women35K/yr

Reviews and returns

What reviews say buyers love and hate about Goth

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.25

this did not fit

Very small size

its too big

Quality-Overall19%−0.03

However its a bit cheap looking

Poor quality

badly made

Color6%

I'm afraid too cause I don't wanna ruin the colour or fluffy-ness

however its not really black more like graphite

Grip4%+0.57

Bit weird to hold due to hand spaces being a bit on the small side

Strength2%−0.02

Flimsy

Love

Quality-Overall22%−0.03

Good quality

its very well made too

Really good quality scissors

Size-Overall16%−0.25

matches the size guide

Fits fine

Fits perfectly for my usual size

Advertised Vs Actual Product7%+0.41

As pictured

Gets the job done

Exactly what I was hoping for

Comfort-Overall7%+0.44

Comfy,

Comfy grip and easy to use

Really comfortable to wear

Design-Overall6%+0.92

Fantastic design

Good quality scissors with an unusual design

Good value for money and cute designs

Return

1.7% Return rate 72% Fixable by listing

Size-Overall47%▆██▇▆█

this did not fit

Very small size

its too big

Material Quality8%▁▄▅█▅▄
Quality-Overall6%▁▇▄▃█▃

However its a bit cheap looking

Poor quality

badly made

Length6%█▄▁▄▄▄

the bottom is to long I dont really recommend this for me personally

Defective Material/Parts5%▁▁█▄▅▁

FAQ

Common Goth questions

Answered from the same tracked data.