Goth
MaybeThe top 5 products take only 26% of clicks. But buyers convert on only 0.9% of searches, so Goth is a Maybe.
- Flapen Score
- 57 / 100Top 19% of 2,461 Fashion niches · +9 vs the category median of 4857
- Market size
- £192K/yr1.3M searches / yr
- 90-day growth
- -10.2%search demand this quarter
- Competition
- 26%top-5 click share · 48 brands · 84 sellers
Flapen Score
Goth against its category
The dotted line is the Fashion average. Past it, Goth is stronger. Inside it, weaker.
Market
The Goth market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Goth 1.3M times last year and spent an estimated £192K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £192K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -10.2%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £192Ka year
- Peak month
- December3.7× the quietest month
- Top search term
- goth267K searches a year
02 · Price
A sale here is worth £16.24.
Listings sell for £16.24 on average, from £3.29 to £37.19. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At £16.24 that is £0 to £2K a year per listing.
- Average price
- £16.24inside the $15 to $100 sweet spot
- Price range
- £3.29–£37.19
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #661 within Dresses. It carries 657 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 98%
- Out of stock, average day
- 3.5%
- Average rank
- #661in Dresses
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 657per listing
- Listings tracked
- 87
04 · Newcomers
0 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Goth products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Simply Joshimo Womens Black Fishnet Patterned Halloween Gothic Tights - Skulls Print
- Price
- £4.22
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 2y ago

E-Laurels Womens High Waist Patterned Fishnet Tights Suspenders Pantyhose Thigh High Stockings Black Black Fishnet Tights L_hole One Size
- Price
- £3.29
- Rating
- 4.4/5
- Reviews
- 4,174
- Age
- 7y ago

Morvia 6 Pack Gothic Halloween Print Boyshorts High Waist Variety Underwear with Elastic Band Skull Rose Stars Pattern Multicolor 1 XXL
- Price
- £19.24
- Rating
- 4.0/5
- Reviews
- 119
- Age
- 12mo ago

Morvia 10pcs Womens Gothic Contrast Lace Halloween Skull & Rose Print Hipster Panties Assorted Styles Multicolor 2 S
- Price
- £17.12
- Rating
- 4.4/5
- Reviews
- 175
- Age
- 1y ago

Maeau Womens Black Gothic Lolita Lace Punk Cocktail A Line Dress
- Price
- £20.25
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 2y ago
Trending
estimated 90-day click momentum
SCARLET DARKNESS Renaissance Pirate Wrap Top Women Off the Shoulder Flare Sleeve Blouse Medieval Gothic Halloween Costume Black XL
- Price
- £16.28
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago

GothDark Womens Long Sleeve Bodycon Dress Black Sheer Mesh Round Neck Gothic Evening Gown Maxi Winter Wedding Guest Dresses
- Price
- £21.81
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 7mo ago

GothDark Womens Long Sleeve Bodycon Dress Black Sheer Mesh Round Neck Gothic Evening Gown Maxi Winter Wedding Guest Dresses
- Price
- £21.76
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 7mo ago

Morvia 10pcs Womens Gothic Contrast Lace Halloween Skull & Rose Print Hipster Panties Assorted Styles Multicolor 2 S
- Price
- £17.12
- Rating
- 4.4/5
- Reviews
- 175
- Age
- 1y ago

Gothniero Goth Platform Boots Knee High Black Gothic Boots Chunky Heel Holographic Buckles Booties Mid Calf Lace Up Combat Botas for Women 3UK-8UK
- Price
- £37.19
- Rating
- 4.3/5
- Reviews
- 135
- Age
- 3y ago
Newest
by launch date
SCARLET DARKNESS Renaissance Pirate Wrap Top Women Off the Shoulder Flare Sleeve Blouse Medieval Gothic Halloween Costume Black XL
- Price
- £16.28
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago

GothDark Womens Long Sleeve Bodycon Dress Black Sheer Mesh Round Neck Gothic Evening Gown Maxi Winter Wedding Guest Dresses
- Price
- £21.81
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 7mo ago

GothDark Womens Long Sleeve Bodycon Dress Black Sheer Mesh Round Neck Gothic Evening Gown Maxi Winter Wedding Guest Dresses
- Price
- £21.76
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 7mo ago

Gatamiau Womens Sexy Hollow Out Bodysuit with Removable Long Sleeve Black Teddy Lingerie Cut Out Babydoll Gothic Party Club Rave Outfit Techwear Festival Jumpsuit (Black M)
- Price
- £7.81
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 8mo ago

Zidoley Grunge Clothes 2 Pcs Beanies & Fingerless Gloves Fox Cat Ear Goth Crochet Knitted Hats Fingerless Star Printed Gloves Scene Clothes Emo Accessories Y2K Accessories (Black One Size)
- Price
- £8.93
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
48 falling
Sellers
84
Est. top-5 brand share
51%
Top 20: 86%
Est. top-5 click share
26%
Top 20: 57%
Open market
45%
- Morvia19%
- MEINVQIAOTI9%
- SCARLET DARKNESS9%
- Simply Joshimo7%
- E-Laurels7%
- Maeau4%
Demand
Goth search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Goth search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- goth267K/yr
- gothic clothes for women227K/yr
- gothic240K/yr
- gothic gifts for women105K/yr
- gothic gifts177K/yr
- goth clothes32K/yr
- goth accessories women18K/yr
- goth gifts35K/yr
- gothic clothes26K/yr
- goth clothes women35K/yr
Reviews and returns
What reviews say buyers love and hate about Goth
We read the reviews and the return reasons for every product selling here.
“this did not fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Goth questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









