Skip to content

Gorillaz

Fail

Demand is soft, at -49.8% this quarter, so Gorillaz is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£49K/yr179K searches / yr
90-day growth
-49.8%search demand this quarter
Competition
67%top-5 click share · 6 brands · 23 sellers

Flapen Score

Gorillaz against its category

The dotted line is the Fashion average. Past it, Gorillaz is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gorillaz market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gorillaz 179K times last year and spent an estimated £49K. The top 5 brands take 97% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -49.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
-49.8%
Conversion, latest week
1.7%
Market size, estimated
£49Ka year
Top search term
gorillaz136K searches a year

02 · Price

A sale here is worth £16.38.

Listings sell for £16.38 on average, from £5.04 to £25.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £16.38 that is £0 to £2K a year per listing.

Average price
£16.38inside the $15 to $100 sweet spot
Price range
£5.04–£25.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #2,686 within Tops, T-Shirts & Shirts. It carries 37 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
56%
Out of stock, average day
13.6%
Average rank
#2,686in Tops, T-Shirts & Shirts
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
37per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Gorillaz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

23

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Rock Off officially licensed products60%
  • Gorillaz23%
  • omle6%
  • Generic5%
  • Lampephoto.fr4%
  • ASVP Shop3%

Demand

Gorillaz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '26DecJanFebMarAprMayJunJul

Peak months: Mar, Dec · busiest ÷ quietest = 4.9× · 8 of 12 months tracked

Search terms

Top Gorillaz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gorillaz136K/yr
  • gorillaz merch29K/yr
  • gorillaz merchandise8K/yr
  • gorrilaz6K/yr

Reviews and returns

What reviews say buyers love and hate about Gorillaz

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Frame Quality25%−0.21

these have no frames at all

Sleeve Fit25%−0.04

Long sleeves

Color25%−0.21

Just the green is way too dark so everything becomes green

Value For Money8%−0.06

Not worth the money

they not worth money £50 odd i paid

Stretchability/Expandability/Elasticity8%−0.06

Defo not worth the money stretch out of shape when washed

Love

Size-Overall21%+1.41

Fits well

Good fit

Print Quality14%+0.89

Amazing print

Quality-Overall14%+0.39

Good quality top for any Gorillaz fans

Good quality

Brightness/Shine/Glow14%+0.89

Its brighter than I thought it would be, its brilliant

Gifting Purpose14%−0.04

Valentines gift

Return

0.5% Return rate 94% Fixable by listing

Size-Overall81%█▁███▃
Quality-Overall6%▁█▁▁▁▁

theey are cheap tshirts

Neck Fit6%▁▁▁▁▁█
Advertised Vs Actual Product6%▁▁▁▁▁█

FAQ

Common Gorillaz questions

Answered from the same tracked data.