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gorillaz

Skip it

Soft demand (-49.8% this quarter) — this niche doesn't clear our bar today.

Market size 12Growth 0Conversion 21Competition 30Returns 98Price range 51Avg price 78Brand share 7Review moat 98Quality gap 42

Review moat

Incredible36.75

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great£16.38

avg listing price — sweet spot $15–$100

Price range

Good£5.04–£25.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad£49K

£49K/yr · 179K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Growth

Bad-49.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, gorillaz is a £49K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 34/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

gorillaz market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
£41K–£49K
units × avg price
Conversion rate
1.7%
Avg BSR
#2,686
Page quality
0%
Prime
56%
Sponsored
50%
Out of stock
13.6%
Avg brand age
39 months
Avg seller age
213 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

23

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Rock Off officially licensed products60%
  • Gorillaz23%
  • omle6%
  • Generic5%
  • Lampephoto.fr4%
  • ASVP Shop3%

Demand

Weekly Amazon search volume, last 32 weeks — -49.8% search growth over the last 90 days.
9K7KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26

Top gorillaz search terms

  • gorillaz136K/yr
  • gorillaz merch29K/yr
  • gorillaz merchandise8K/yr
  • gorrilaz6K/yr
All search terms

Top gorillaz products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£7K30%£15K45%£22K60%£29K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about gorillaz

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Fits well”

Print Quality14%

“Amazing print”

Quality-Overall14%

“Good quality top for any Gorillaz fans”

Brightness/Shine/Glow14%

“Its brighter than I thought it would be, its brilliant”

Gifting Purpose14%

“Valentines gift”

Material Quality14%

“Good quality material”

Washability7%

“Good fit and the graphic is still perfect after many washes”

What buyers complain about

Frame Quality25%

“these have no frames at all”

Sleeve Fit25%

“Long sleeves”

Color25%

“Just the green is way too dark so everything becomes green”

Value For Money8%

“Not worth the money”

Stretchability/Expandability/Elasticity8%

“Defo not worth the money stretch out of shape when washed”

Quality-Overall8%

“theey are cheap tshirts”

Top return reasons

Size-Overall81%
Quality-Overall6%
Neck Fit6%
Advertised Vs Actual Product6%

Common questions

Is gorillaz profitable to sell on Amazon United Kingdom?
The niche generates £49K/yr across 16 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -49.8%. Flapen's verdict: Skip it (34/100).
How competitive is the gorillaz niche?
6 brands and 23 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in gorillaz?
Top complaints mined from reviews: Frame Quality, Sleeve Fit, Color. The return rate is 0.5%.
What does it cost to enter the gorillaz niche?
Listings span £5.04–£25.27; the average listing price is £16.38 (sweet spot $15–$100). The average incumbent carries 37 reviews — the moat a new listing must climb.