How competitive is the Gorillaz niche on Amazon United Kingdom?

6 brands and 23 sellers compete in Gorillaz on Amazon United Kingdom. The top 5 Gorillaz products take 67% of clicks and its top 5 brands hold 97% of demand.

What does it cost to enter the Gorillaz niche?

Gorillaz sells for £16.38 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £5.04–£25.27. The average incumbent carries 37 reviews — the moat a new listing must climb.

Gorillaz

soft demand (-49.8% this quarter) — Gorillaz doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Gorillaz profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Gorillaz is a £49K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 34/100.

Gorillaz: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -49.8% over the last 90 days and 1.7% of searches end in a purchase.

£49K

revenue / yr

Units sold / yr3K

Search volume / yr-49.8%179K

Conversion rate1.7%

Avg price£16.38

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 23

Top-5 product click share67%

Open market3%

Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Top Gorillaz products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Rock Off Officially Licensed Products Gorillaz George Spray T Shirt M Black

Price: £13.13
Rating: 4.7/5
Reviews: 54
Age: 2y ago

Rock Off Officially Licensed Products Gorillaz George Spray T Shirt XXL Black

Price: £13.66
Rating: 4.5/5
Reviews: 9
Age: 2y ago

Gorillaz Unisex Amazon Music Side B T-Shirt Black L UK

Price: £24.53
Rating: 5.0/5
Reviews: 1
Age: 11mo ago

omle Gorillaz Music Album Cover HD Prints Canvas Wall Art Set of 4 for Living Room Bedroom Music Classroom Posters Girls Wall Decor Art 8x12 inch Unframed

Price: £12.19
Rating: 4.2/5
Reviews: 173
Age: 2y ago

Generic Gorillaz Music Hip Hop Band Poster Wall Art Picture A4

Price: £5.04
Rating: 4.2/5
Reviews: 16
Age: 2y ago

Newest

by launch date

Lampephoto.fr 3D Gorill az Group Music Group Night Light Gift for Men and Women Music Gift Singers Lamp LED Night Light for Bedroom Decor Original Christmas Gift Idea for Men and Women

Price: £21.19
Rating: 4.1/5
Reviews: 26
Age: 6mo ago

Gorillaz Unisex Amazon Music Side B T-Shirt Black L UK

Price: £24.53
Rating: 5.0/5
Reviews: 1
Age: 11mo ago

Gorillaz Unisex Amazon Music Side B T-Shirt Black M UK

Price: £25.27
Rating: 5.0/5
Reviews: 1
Age: 11mo ago

Gorillaz Unisex Amazon Music Side B T-Shirt Black XL UK

Price: £23.40
Rating: 5.0/5
Reviews: 1
Age: 11mo ago

Gorillaz Unisex Amazon Music Side B T-Shirt Black S UK

Price: £24.37
Rating: 5.0/5
Reviews: 1
Age: 11mo ago

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Rock Off officially licensed products60%
Gorillaz23%
omle6%
Generic5%
Lampephoto.fr4%
ASVP Shop3%

Gorillaz demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume179KCVR1.7%Products16Brands6Top 5 Brands97%OOS Rate13.6%Rating4.5★Reviews37Avg BSR#2,686

Top Gorillaz search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

gorillaz136K/yr -53.1%0.3% conv.
gorillaz merch29K/yr -36.7%0.7% conv.
gorillaz merchandise8K/yr -13.7%1.3% conv.
gorrilaz6K/yr -45.0%0.1% conv.

What reviews say buyers love and hate about Gorillaz

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Size-Overall21%

“Fits well”

Print Quality14%

“Amazing print”

Quality-Overall14%

“Good quality top for any Gorillaz fans”

Brightness/Shine/Glow14%

“Its brighter than I thought it would be, its brilliant”

Gifting Purpose14%

“Valentines gift”

What buyers complain about

100% of reviews

Frame Quality25%

“these have no frames at all”

Sleeve Fit25%

“Long sleeves”

Color25%

“Just the green is way too dark so everything becomes green”

Value For Money8%

“Not worth the money”

Stretchability/Expandability/Elasticity8%

“Defo not worth the money stretch out of shape when washed”

Gorillaz return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

94%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

81%

2Quality-Overall

3Neck Fit

4Advertised Vs Actual Product

Common Gorillaz questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gorillaz 34/100 on Amazon United Kingdom — Skip it. The niche generates £49K/yr across 16 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -49.8% over the last 90 days.

Gorillaz buyers on Amazon United Kingdom complain most about Frame Quality, Sleeve Fit, Color, the themes mined from the niche's reviews. Its return rate is 0.5%.