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Gorilla Tag

Fail

Demand is soft, at -42.4% this quarter, so Gorilla Tag is a Fail.

Flapen Score
42
42 / 100
Ranks 1,792 of 2,461 Fashion niches · −6 vs the category median of 48
Market size
£25K/yr124K searches / yr
90-day growth
-42.4%search demand this quarter
Competition
55%top-5 click share · 15 brands · 22 sellers

Flapen Score

Gorilla Tag against its category

The dotted line is the Fashion average. Past it, Gorilla Tag is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gorilla Tag market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gorilla Tag 124K times last year and spent an estimated £25K. The top 5 brands take 74% of clicks. Demand peaks in Feb–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -42.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-42.4%
Conversion, latest week
1.8%
Market size, estimated
£25Ka year
Peak month
December3.3× the quietest month
Top search term
gorilla tag98K searches a year

02 · Price

A sale here is worth £11.45.

Listings sell for £11.45 on average, from £4.34 to £30.62. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.45 that is £0 to £1K a year per listing.

Average price
£11.45under the $15 to $100 sweet spot
Price range
£4.34–£30.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #1,835 within Boys. It carries 24 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
59%
Out of stock, average day
19.6%
Average rank
#1,835in Boys
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
24per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Gorilla Tag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

15 falling

Sellers

22

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

21%

  • Temolie33%
  • TBNRFrags12%
  • XYYYHTL10%
  • CLJKU9%
  • shirylzee9%
  • Generic5%

Demand

Gorilla Tag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Gorilla Tag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gorilla tag98K/yr
  • gorilla tag merch18K/yr
  • gorilla tag toys4K/yr
  • gorrila tag3K/yr

Reviews and returns

What reviews say buyers love and hate about Gorilla Tag

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%−0.35

I thought it was expensive for what it is

Not worth the money sorry

Size-Overall33%−0.01

tiny

Durability17%−0.10

He fortunately broke it after a couple of hours

Love

Soft Feel40%

Really cute and soft

Soft jammies

Grandson lives theses PJ nice and soft

Quality-Overall40%+2.23

Very well made

Not bad quality considering

Size-Overall10%−0.01

Fit true to size

Machine Wash Suitability10%+0.45

Good quality and sustains colour after several washes

Return

0.4% Return rate 36% Fixable by listing

Quality-Overall33%▇▁█▃▁▃
Size-Overall19%▁▁▄▁▁█

tiny

Advertised Vs Actual Product18%▅█▁▂▁▂
Value For Money9%▁▁▁▁▁█

I thought it was expensive for what it is

Not worth the money sorry

Stitch/Finish/Polish6%▁▁█▁▁▁

FAQ

Common Gorilla Tag questions

Answered from the same tracked data.