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Good Luck Gifts

Maybe

Returns run at only 0.3% of orders. But prices span $2.55–$15.76, mostly outside the sweet spot, so Good Luck Gifts is a Maybe.

Flapen Score
59
59 / 100
Top 14% of 2,461 Fashion niches · +11 vs the category median of 48
Market size
£100K/yr347K searches / yr
90-day growth
+30.9%search demand this quarter
Competition
28%top-5 click share · 55 brands · 77 sellers

Flapen Score

Good Luck Gifts against its category

The dotted line is the Fashion average. Past it, Good Luck Gifts is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Good Luck Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Good Luck Gifts 347K times last year and spent an estimated £100K. The top 5 brands take 34% of clicks. Demand peaks in Apr–May. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
347K
Growth, 90 days vs prior 90
+30.9%
Conversion, latest week
4.9%
Market size, estimated
£100Ka year
Peak month
May5.9× the quietest month
Top search term
good luck gifts156K searches a year

02 · Price

A sale here is worth £5.91.

Listings sell for £5.91 on average, from £2.55 to £15.76. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £5.91 that is £591 to £1K a year per listing.

Average price
£5.91under the $15 to $100 sweet spot
Price range
£2.55–£15.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£591–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #1,102 within Luggage & Travel Gear. It carries 265 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
98%
Out of stock, average day
7.6%
Average rank
#1,102in Luggage & Travel Gear
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
265per listing
Listings tracked
65

04 · Newcomers

Amazon counts 2 of last year's 31 launches as successful.

31 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
31
Successful launches
2Amazon's first-year sales bar
Average brand age
23 months

Products

Top Good Luck Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

55 falling

Sellers

77

Top-5 brand share

34%

Top 20: 72%

Top-5 click share

28%

Top 20: 64%

Open market

62%

  • Metal Planet Ltd10%
  • AIKOBAA8%
  • Ethlomoer7%
  • Tixlux6%
  • YAZANY4%
  • Nici4%

Demand

Good Luck Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 5.9×

Search terms

Top Good Luck Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • good luck gifts156K/yr
  • good luck79K/yr
  • good luck charm49K/yr
  • good luck gift18K/yr
  • good luck keyring10K/yr
  • good luck charms11K/yr
  • good luck gifts for women16K/yr
  • good luck gifts for men9K/yr

Reviews and returns

What reviews say buyers love and hate about Good Luck Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.07

size disappointing

The actual card is very tiny

very small

Durability17%−0.10

Breaks to easily

Broke within a couple of days

Fell Apart Immediately

Quality-Overall8%+1.89

Poor quality

When it arrived I was disappointed as I was expecting something of better quality

the quality is lacking

Advertised Vs Actual Product8%−0.04

Doesnt look very much like the photo

Its not as refined as the picture

is not exactly as described in the pictures

Strength5%−0.02

Bit basic and flimsy

The materials are quite flimsy

Love

Quality-Overall30%+1.89

really well made

Good quality cards

Excellent quality

Gifting Purpose21%+1.12

Suitable gift

The gift was very much appreciated

Great gift

Value For Money12%+0.72

Excellent value for money

Good price

Worth it

Size-Overall8%−0.07

Not too large, very cute and well made

Good size

Theyre a really good size – a comfortable handful – with lovely attention to detail in the antennae and wings

Advertised Vs Actual Product6%−0.04

As described

just like the picture

Exactly what I needed

Return

0.3% Return rate 56% Fixable by listing

Size-Overall46%▁▅▄▄▄█

size disappointing

The actual card is very tiny

very small

Quality-Overall15%▁▁█▆▆▁

Poor quality

When it arrived I was disappointed as I was expecting something of better quality

the quality is lacking

Gifting Purpose7%▁▁▇█▃▁

Extremely disappointed and not able to give as a present

Value For Money6%▁▁▁▄█▁
Durability5%▁▁█▁▄▁

Breaks to easily

Broke within a couple of days

Fell Apart Immediately

FAQ

Common Good Luck Gifts questions

Answered from the same tracked data.