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Good Luck Gifts

Good Luck Gifts shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look
Market size 25Growth 57Conversion 57Competition 87Returns 99Price range 6Avg price 16Brand share 96Review moat 87Quality gap 33
This niche Category average

Is Good Luck Gifts profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Good Luck Gifts is a £100K/yr Amazon United Kingdom market (347K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 59/100.

Good Luck Gifts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +30.9% over the last 90 days and 4.9% of searches end in a purchase.

£100K

revenue / yr

Units sold / yr15K
Search volume / yr+30.9%347K
Conversion rate4.9%
Avg price£5.91

Who owns the niche?

The top 5 brands hold 34% of demand, so 66% of the market is open.

66%

open market share

Brands · sellers55 · 77
Top-5 product click share28%
Open market66%
Avg brand age23 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 65 products

Sponsored placement82%
New entrants (1y)31· 2 succeeded
Avg rating4.5★
Avg reviews265

Top Good Luck Gifts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

55 falling

Sellers

77

Top-5 brand share

34%

Top 20: 72%

Top-5 click share

28%

Top 20: 64%

Open market

62%

  • Metal Planet Ltd10%
  • AIKOBAA8%
  • Ethlomoer7%
  • Tixlux6%
  • YAZANY4%
  • Nici4%

Good Luck Gifts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume347KCVR4.9%Products65Brands55Top 5 Brands34%OOS Rate7.6%Rating4.5★Reviews265Avg BSR#1,102
80K60KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 5.9×

Top Good Luck Gifts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • good luck gifts156K/yr
  • good luck79K/yr
  • good luck charm49K/yr
  • good luck gift18K/yr
  • good luck keyring10K/yr
  • good luck charms11K/yr
  • good luck gifts for women16K/yr
  • good luck gifts for men9K/yr

What reviews say buyers love and hate about Good Luck Gifts

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall30%

really well made

Gifting Purpose21%

Suitable gift

Value For Money12%

Excellent value for money

Size-Overall8%

Not too large, very cute and well made

Advertised Vs Actual Product6%

As described

What buyers complain about

80% of reviews
Size-Overall24%

size disappointing

Durability17%

Breaks to easily

Quality-Overall8%

Poor quality

Advertised Vs Actual Product8%

Doesnt look very much like the photo

Strength5%

Bit basic and flimsy

Good Luck Gifts return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

56%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
46%
2Quality-Overall
15%
3Gifting Purpose
7%
4Value For Money
6%
5Durability
5%

Common Good Luck Gifts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Good Luck Gifts 59/100 on Amazon United Kingdom — Worth a look. The niche generates £100K/yr across 65 tracked products. 2 of 31 products launched in the last 360 days are still selling. Search demand moved +30.9% over the last 90 days.
Search demand for Good Luck Gifts on Amazon United Kingdom peaks in Apr–May, where the busiest month runs 5.9× the quietest.