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Good Luck Bracelet

Maybe

An estimated 0.6% of orders come back. But the top 5 brands take 95% of clicks, so Good Luck Bracelet is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£415K/yr868K searches / yr
90-day growth
+11.7%search demand this quarter
Competition
31%top-5 click share · 12 brands · 29 sellers

Flapen Score

Good Luck Bracelet against its category

The dotted line is the Fashion average. Past it, Good Luck Bracelet is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Good Luck Bracelet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Good Luck Bracelet 868K times last year and spent an estimated £415K. The top 5 brands take 95% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 868K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £415K a year.

Searches, last 12 months
868K
Growth, 90 days vs prior 90
+11.7%
Conversion, latest week
3.5%
Market size, estimated
£415Ka year
Top search term
joma bracelets for women353K searches a year

02 · Price

A sale here is worth £13.60.

Listings sell for £13.60 on average, from £3.21 to £17.37. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £13.60 that is £3K to £7K a year per listing.

Average price
£13.60under the $15 to $100 sweet spot
Price range
£3.21–£17.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #575 within Novelty Jewellery. It carries 1,356 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
98%
Out of stock, average day
23.8%
Average rank
#575in Novelty Jewellery
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,356per listing
Listings tracked
60

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Good Luck Bracelet products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

£0£12K£25K£37K£50K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

29

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

31%

Top 20: 68%

Open market

4%

  • Joma Jewellery66%
  • Life Charms17%
  • CrystalTears8%
  • LUCKY BUDDHIST2%
  • Joma2%
  • Marsquesa1%
  • Open — no brand owns it (6 brands, 4%)

Demand

Good Luck Bracelet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.5× · 11 of 12 months tracked

Search terms

Top Good Luck Bracelet search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • joma bracelets for women353K/yr
  • joma jewellery bracelet142K/yr
  • joma jewellery113K/yr
  • good luck bracelet24K/yr
  • joma bracelet51K/yr
  • joma46K/yr
  • life charms bracelets for women28K/yr
  • joma bracelets15K/yr
  • life charms bracelet13K/yr
  • life charms12K/yr

Reviews and returns

What reviews say buyers love and hate about Good Luck Bracelet

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Gifting Purpose”
14%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Quite small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Good Luck Bracelet questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data