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Good Luck Bracelet

Maybe

Returns run at only 0.6% of orders. But the top 5 brands take 95% of clicks, so Good Luck Bracelet is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£415K/yr868K searches / yr
90-day growth
+11.7%search demand this quarter
Competition
31%top-5 click share · 12 brands · 29 sellers

Flapen Score

Good Luck Bracelet against its category

The dotted line is the Fashion average. Past it, Good Luck Bracelet is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Good Luck Bracelet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Good Luck Bracelet 868K times last year and spent an estimated £415K. The top 5 brands take 95% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 868K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £415K a year.

Searches, last 12 months
868K
Growth, 90 days vs prior 90
+11.7%
Conversion, latest week
3.5%
Market size, estimated
£415Ka year
Top search term
joma bracelets for women353K searches a year

02 · Price

A sale here is worth £13.60.

Listings sell for £13.60 on average, from £3.21 to £17.37. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £13.60 that is £3K to £7K a year per listing.

Average price
£13.60under the $15 to $100 sweet spot
Price range
£3.21–£17.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 23.8% of listings are out of stock. The average listing ranks #575 within Novelty Jewellery. It carries 1,356 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
98%
Out of stock, average day
23.8%
Average rank
#575in Novelty Jewellery
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,356per listing
Listings tracked
60

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Good Luck Bracelet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£12K£25K£37K£50K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

29

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

31%

Top 20: 68%

Open market

4%

  • Joma Jewellery66%
  • Life Charms17%
  • CrystalTears8%
  • LUCKY BUDDHIST2%
  • Joma2%
  • Marsquesa1%
  • Open — no brand owns it (6 brands, 4%)

Demand

Good Luck Bracelet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.5× · 11 of 12 months tracked

Search terms

Top Good Luck Bracelet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • joma bracelets for women353K/yr
  • joma jewellery bracelet142K/yr
  • joma jewellery113K/yr
  • good luck bracelet24K/yr
  • joma bracelet51K/yr
  • joma46K/yr
  • life charms bracelets for women28K/yr
  • joma bracelets15K/yr
  • life charms bracelet13K/yr
  • life charms12K/yr

Reviews and returns

What reviews say buyers love and hate about Good Luck Bracelet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%+0.07

Quite small

Smaller than expected

It felt like a small

Durability13%−0.06

So looks like it will come apart completely

Fell apart after 2 months

Fell Apart Immediately

Quality-Overall13%0.00

Poor quality

the quality is lacking

Adhesion/Stickiness8%−0.04

Tried to take the sticker off thinking it would easily peel off

Oh no, left a horrible sticky mess and ripped the surface of the box

Metal Authenticity8%−0.06

Suspect this is not sterling silver

I do not believe this item is sterling silver as mine is now tarnished

Love

Gifting Purpose42%+3.15

well presented for a gift

Gift

Great gift

Quality-Overall19%0.00

They are really well made

Lovey bracelet, good quality

Beautiful quality

Value For Money16%+1.00

not expensive

Excellent value for money

Good price

Ease Of Use3%+0.18

So Simple Its Great

A simple

Design-Overall2%−0.04

Looks beautiful

Return

0.6% Return rate 65% Fixable by listing

Size-Overall36%▅█▆█▇▆

Quite small

Smaller than expected

It felt like a small

Quality-Overall12%█▄▅▄▄▂

Poor quality

the quality is lacking

Wrist Fit12%▁█▆▅▃▅
Durability8%▄▁█▆▂▅

So looks like it will come apart completely

Fell apart after 2 months

Fell Apart Immediately

Advertised Vs Actual Product5%█▂▃▃▄▁

Not as described

FAQ

Common Good Luck Bracelet questions

Answered from the same tracked data.