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Golf Waterproofs for Men

Fail

Buyers convert on only 0.2% of searches, so Golf Waterproofs for Men is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£25K/yr306K searches / yr
90-day growth
-27.3%search demand this quarter
Competition
13%top-5 click share · 39 brands · 102 sellers

Flapen Score

Golf Waterproofs for Men against its category

The dotted line is the Fashion average. Past it, Golf Waterproofs for Men is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Golf Waterproofs for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Golf Waterproofs for Men 306K times last year and spent an estimated £25K. The top 5 brands take 72% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
306K
Growth, 90 days vs prior 90
-27.3%
Conversion, latest week
0.2%
Market size, estimated
£25Ka year
Top search term
nike jacket34K searches a year

02 · Price

A sale here is worth £34.43.

Listings sell for £34.43 on average, from £8.46 to £83.53. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £34.43 that is £0 to £3K a year per listing.

Average price
£34.43inside the $15 to $100 sweet spot
Price range
£8.46–£83.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
6.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #160 within Boys. It carries 1,051 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
83%
Out of stock, average day
9.3%
Average rank
#160in Boys
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,051per listing
Listings tracked
167

04 · Newcomers

3 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Golf Waterproofs for Men products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 13% of clicks, no more. An open shelf where new products get seen.

£0£506£1K£2K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 rising

Sellers

102

Est. top-5 brand share

72%

Top 20: 93%

Est. top-5 click share

13%

Top 20: 33%

Open market

25%

  • NIKE28%
  • 33,000ft18%
  • Outdoor Ventures10%
  • Calvin Klein9%
  • Callaway8%
  • adidas3%

Demand

Golf Waterproofs for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.3× · 10 of 12 months tracked

Search terms

Top Golf Waterproofs for Men search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nike jacket34K/yr
  • nike jacket men35K/yr
  • golf waterproof jacket25K/yr
  • waterproof golf jacket27K/yr
  • golf jackets for men uk27K/yr
  • golf jacket29K/yr
  • nike windbreaker13K/yr
  • nike rain jacket mens12K/yr
  • golf rain jacket10K/yr
  • nike coat26K/yr

Reviews and returns

What reviews say buyers love and hate about Golf Waterproofs for Men

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
6.5%of orders come back
“Too Tight Around the Armpits for Me”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Golf Waterproofs for Men questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data