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Golf Waterproofs for Men

Fail

Buyers convert on only 0.2% of searches, so Golf Waterproofs for Men is a Fail.

Flapen Score
44
44 / 100
Ranks 1,609 of 2,461 Fashion niches · −4 vs the category median of 48
Market size
£25K/yr306K searches / yr
90-day growth
-27.3%search demand this quarter
Competition
13%top-5 click share · 39 brands · 102 sellers

Flapen Score

Golf Waterproofs for Men against its category

The dotted line is the Fashion average. Past it, Golf Waterproofs for Men is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Golf Waterproofs for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Golf Waterproofs for Men 306K times last year and spent an estimated £25K. The top 5 brands take 72% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
306K
Growth, 90 days vs prior 90
-27.3%
Conversion, latest week
0.2%
Market size, estimated
£25Ka year
Top search term
nike jacket34K searches a year

02 · Price

A sale here is worth £34.43.

Listings sell for £34.43 on average, from £8.46 to £83.53. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £34.43 that is £0 to £3K a year per listing.

Average price
£34.43inside the $15 to $100 sweet spot
Price range
£8.46–£83.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
6.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #160 within Boys. It carries 1,051 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
83%
Out of stock, average day
9.3%
Average rank
#160in Boys
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,051per listing
Listings tracked
167

04 · Newcomers

Amazon counts 3 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Golf Waterproofs for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

£0£506£1K£2K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 rising

Sellers

102

Top-5 brand share

72%

Top 20: 93%

Top-5 click share

13%

Top 20: 33%

Open market

25%

  • NIKE28%
  • 33,000ft18%
  • Outdoor Ventures10%
  • Calvin Klein9%
  • Callaway8%
  • adidas3%

Demand

Golf Waterproofs for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.3× · 10 of 12 months tracked

Search terms

Top Golf Waterproofs for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nike jacket34K/yr
  • nike jacket men35K/yr
  • golf waterproof jacket25K/yr
  • waterproof golf jacket27K/yr
  • golf jackets for men uk27K/yr
  • golf jacket29K/yr
  • nike windbreaker13K/yr
  • nike rain jacket mens12K/yr
  • golf rain jacket10K/yr
  • nike coat26K/yr

Reviews and returns

What reviews say buyers love and hate about Golf Waterproofs for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.06

Too Tight Around the Armpits for Me

To small

Is very slightly bigger

Quality-Overall12%−0.03

Poor quality

it doesnt seem to be like Nikes normal quality

wasn't prepared for the quality i received

Water Resistance6%−0.05

Should not be called a waterproof jacket

it's still not incredibly water resistant

Not waterproof

Thickness6%−0.03

it feels half the thickness

A little thinner than expected

Material is thin

Advertised Vs Actual Product5%−0.10

Terrible description and sizing

Misleading information

Not Goretex as advertised

Love

Size-Overall24%−0.06

Good fit

Fits true to size

Nice baggy fit

Quality-Overall16%−0.03

Quality feels solid for the price

Good quality

It's well made and looks good

Value For Money10%+0.70

Good value

Good value for money

Great value for money

Warmth8%+0.98

Keeps me warm

Really warm jacket

warm and stylish

Water Resistance6%−0.05

Waterproof

water proof

Excellent waterproof material

Return

6.5% Return rate 79% Fixable by listing

Size-Overall65%▇█▇▇▇▇

Too Tight Around the Armpits for Me

To small

Is very slightly bigger

Quality-Overall5%▃▅█▅▅▅

Poor quality

it doesnt seem to be like Nikes normal quality

wasn't prepared for the quality i received

Thin4%▅▆▇█▆█

despite it being thin

It felt a bit thin for my liking so had to return it

Thinner than it looks

Material Quality3%▆▇▅▅▅█

I'm not saying it's a plastic mac

Not keen on material

It has entirely polyester

Zipper Quality3%▃▂▂█▄▅

FAQ

Common Golf Waterproofs for Men questions

Answered from the same tracked data.