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Golf Waterproofs for Men

weak search conversion (0.2%) — Golf Waterproofs for Men doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 6Growth 11Conversion 3Competition 97Returns 20Price range 88Avg price 95Brand share 55Review moat 61Quality gap 70
This niche Category average

Is Golf Waterproofs for Men profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Golf Waterproofs for Men is a £25K/yr Amazon United Kingdom market (306K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 44/100.

Golf Waterproofs for Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -27.3% over the last 90 days and 0.2% of searches end in a purchase.

£25K

revenue / yr

Units sold / yr1K
Search volume / yr-27.3%306K
Conversion rate0.2%
Avg price£34.43

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers39 · 102
Top-5 product click share13%
Open market28%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 167 products

Sponsored placement61%
New entrants (1y)23· 3 succeeded
Avg rating4.3★
Avg reviews1,051

Top Golf Waterproofs for Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

£0£506£1K£2K£2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 rising

Sellers

102

Top-5 brand share

72%

Top 20: 93%

Top-5 click share

13%

Top 20: 33%

Open market

25%

  • NIKE28%
  • 33,000ft18%
  • Outdoor Ventures10%
  • Calvin Klein9%
  • Callaway8%
  • adidas3%

Golf Waterproofs for Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume306KCVR0.2%Products167Brands39Top 5 Brands72%OOS Rate9.3%Rating4.3★Reviews1,051Avg BSR#160
13K8KBlack Friday '25Spike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26

Top Golf Waterproofs for Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • nike jacket34K/yr
  • nike jacket men35K/yr
  • golf waterproof jacket25K/yr
  • waterproof golf jacket27K/yr
  • golf jackets for men uk27K/yr
  • golf jacket29K/yr
  • nike windbreaker13K/yr
  • nike rain jacket mens12K/yr
  • golf rain jacket10K/yr
  • nike coat26K/yr

What reviews say buyers love and hate about Golf Waterproofs for Men

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Size-Overall24%

Good fit

Quality-Overall16%

Quality feels solid for the price

Value For Money10%

Good value

Warmth8%

Keeps me warm

Water Resistance6%

Waterproof

What buyers complain about

63% of reviews
Size-Overall21%

Too Tight Around the Armpits for Me

Quality-Overall12%

Poor quality

Water Resistance6%

Should not be called a waterproof jacket

Thickness6%

it feels half the thickness

Advertised Vs Actual Product5%

Terrible description and sizing

Golf Waterproofs for Men return rate & reasons

Why buyers send it back, as a share of all return requests.

6.5%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
65%
2Quality-Overall
5%
3Thin
4%
4Material Quality
3%
5Zipper Quality
3%

Common Golf Waterproofs for Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Golf Waterproofs for Men 44/100 on Amazon United Kingdom — Skip it. The niche generates £25K/yr across 167 tracked products. 3 of 23 products launched in the last 360 days are still selling. Search demand moved -27.3% over the last 90 days.
Golf Waterproofs for Men buyers on Amazon United Kingdom complain most about Size-Overall, Quality-Overall, Water Resistance, the themes mined from the niche's reviews. Its return rate is 6.5% — above our launch gate.