golf shorts
Worth a lookShows demand growing +217.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+217.5%90-day search growth — must beat 0% to launch
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Great£20.80avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Good£6.74–£32.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,671.46avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Bad£56K£56K/yr · 343K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, golf shorts is a £56K/yr Amazon United Kingdom market (343K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 61/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
golf shorts market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £52K–£62K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #99
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 86%
- Out of stock
- 3.2%
- Avg brand age
- 42 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
59
Top-5 brand share
58%
Top 20: 98%
Top-5 click share
17%
Top 20: 44%
Open market
38%
- 33,000ft31%
- Under Armour9%
- TACVASEN7%
- adidas6%
- yuyangdpb5%
- Callaway4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +217.5% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 11.1×
Top golf shorts search terms
- golf shorts121K/yr
- golf shorts mens uk82K/yr
- mens golf shorts53K/yr
- under armour golf shorts20K/yr
- golf shorts men17K/yr
- adidas golf shorts13K/yr
- golf shorts mens uk stretch9K/yr
- under armour golf shorts mens uk5K/yr
- golf shorts for men5K/yr
- mens golf shorts 34 waist4K/yr
Top golf shorts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
33 000ft Mens Golf Shorts 9 Dry Fit Stretch Golf Short UPF 50+ Lightweight Flat Front 4-Way Stretch Bermuda Shorts Breathable Shorts with 4 Pockets and Tee Holders Black 34W x 9L
33,000ft£19.334.4★589 rev
33 000ft Mens Golf Shorts 9 Dry Fit Stretch Golf Short UPF 50+ Lightweight Flat Front 4-Way Stretch Bermuda Shorts Breathable Shorts with 4 Pockets and Tee Holders Grey 34W x 9L
33,000ft£22.264.4★589 rev
33 000ft Mens Golf Shorts 9 Dry Fit Stretch Golf Short UPF 50+ Lightweight Flat Front 4-Way Stretch Bermuda Shorts Breathable Shorts with 4 Pockets and Tee Holders Black 36W x 9L
33,000ft£19.584.4★589 rev
33 000ft Mens Golf Shorts 9 Dry Fit Stretch Golf Short UPF 50+ Lightweight Flat Front 4-Way Stretch Bermuda Shorts Breathable Shorts with 4 Pockets and Tee Holders Black 42W x 9L
33,000ft£19.474.4★589 rev
33 000ft Mens Golf Shorts 9 Dry Fit Stretch Golf Short UPF 50+ Lightweight Flat Front 4-Way Stretch Bermuda Shorts Breathable Shorts with 4 Pockets and Tee Holders Silver 34W x 9L
33,000ft£22.464.4★589 rev
Newest
by launch date
IGOLUMON Mens Golf Shorts 4-Way Stretch Performance Chino Shorts with 5 Pockets Elastic Waist Summer Walking Shorts for Men Quick Dry & Breathable 34W*9L-DarkBlue
IGOLUMON£23.1441 rev
BROKIG Mens AdiArmor Golf Shorts Lightweight Stretch Dress Shorts Black
BROKIG£13.4022 rev
Maamgic Golf Shorts Mens UK 9 with 6 Pockets Breathable Quick Dry Mens Stretch Shorts Water Repellent Lightweight for Outdoor Casual Wear
maamgic£19.6029 rev
adidas Mens Mens ULTIMATE365 10 INCH Golf Short Collegiate Navy 32W
adidas£22.341,857 rev
maamgic Golf Shorts Mens UK 5.5 with 5 Pockets Quick Dry Breathable Stretchable Lightweight Sport Shorts for Casual wear Khaki
maamgic£19.4830 rev
Trending
90-day click momentumMaamgic Golf Shorts Mens UK 9 with 6 Pockets Breathable Quick Dry Mens Stretch Shorts Water Repellent Lightweight for Outdoor Casual Wear
maamgic£19.604.4★
maamgic Golf Shorts Mens UK 5.5 with 5 Pockets Quick Dry Breathable Stretchable Lightweight Sport Shorts for Casual wear Khaki
maamgic£19.484.4★
IGOLUMON Mens Golf Shorts 4-Way Stretch Performance Chino Shorts with 5 Pockets Elastic Waist Summer Walking Shorts for Men Quick Dry & Breathable 34W*9L-DarkBlue
IGOLUMON£23.144.6★
BROKIG Mens AdiArmor Golf Shorts Lightweight Stretch Dress Shorts Black
BROKIG£13.404.1★
Rvinroo Mens Sports Shorts 8 Inches with Zip Pocket Quick Dry Technical Fabric for Running Gym Casual Walking and Lightweight Basketball Breathable Training Short grey 3XL
Rvinroo£13.414.4★
What buyers say about golf shorts
What buyers praise and complain about, mined from review topics.What buyers love
“Good fit”
“Very comfortable”
“which shows good quality control”
“Decent deep pockets for storing things”
“The fabric is lightweight”
“The elastic waistband makes them comfortable for long walks or travel”
“Good price at £25”
“dry quickly”
“These were perfectly as described for me”
“Nice colour that hasnt faded or stained anything in the wash”
What buyers complain about
“Way too big”
“Mediocre shorts”
“on my computer screen they look black”
“stitching came apart”
“The only thing I would say is that I think they are expensive for a pair of small mmer shorts”
“These are a poor quality material”
“The zip pocket feels oddly placed”
“The material is thick”
“The S, M, L, XL and XXL sizing doesn't help and although I would usually go for a large I've had cases where elasticated shorts seem to be measured with the elastic stretch partially or fully”
“The fabric is thin”
Top return reasons
Common questions
- Is golf shorts profitable to sell on Amazon United Kingdom?
- The niche generates £56K/yr across 122 tracked products. 0 of 30 products launched in the last 360 days are still selling. 90-day search growth is +217.5%. Flapen's verdict: Worth a look (61/100).
- How competitive is the golf shorts niche?
- 25 brands and 59 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in golf shorts?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 3.6%.
- When does demand for golf shorts peak?
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 11.1× the quietest.
- What does it cost to enter the golf shorts niche?
- Listings span £6.74–£32.38; the average listing price is £20.80 (sweet spot $15–$100). The average incumbent carries 1,671 reviews — the moat a new listing must climb.