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Golf Hat

Maybe

The top 5 products take only 13% of clicks. But buyers convert on only 1.7% of searches, so Golf Hat is a Maybe.

Filters Trending
Flapen Score
63
63 / 100
Top 6% of 2,461 Fashion niches · +15 vs the category median of 48
Market size
£162K/yr617K searches / yr
90-day growth
+110.8%search demand this quarter
Competition
13%top-5 click share · 37 brands · 113 sellers

Flapen Score

Golf Hat against its category

The dotted line is the Fashion average. Past it, Golf Hat is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Golf Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Golf Hat 617K times last year and spent an estimated £162K. The top 5 brands take 72% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 617K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +110.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.

Searches, last 12 months
617K
Growth, 90 days vs prior 90
+110.8%
Conversion, latest week
1.7%
Market size, estimated
£162Ka year
Peak month
June4.5× the quietest month
Top search term
golf cap92K searches a year

02 · Price

A sale here is worth £15.08.

Listings sell for £15.08 on average, from £4.53 to £27.82. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At £15.08 that is £0 to £2K a year per listing.

Average price
£15.08inside the $15 to $100 sweet spot
Price range
£4.53–£27.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #406 within Boys. It carries 1,642 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
94%
Out of stock, average day
9.8%
Average rank
#406in Boys
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,642per listing
Listings tracked
180

04 · Newcomers

Amazon counts 15 of last year's 78 launches as successful.

78 products launched here in the last 12 months. Amazon counts 15 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
78
Successful launches
15Amazon's first-year sales bar
Average brand age
46 months

Products

Top Golf Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 rising

Sellers

113

Top-5 brand share

72%

Top 20: 96%

Top-5 click share

13%

Top 20: 34%

Open market

24%

  • adidas31%
  • Titleist19%
  • TOP-EX8%
  • TaylorMade8%
  • Under Armour6%
  • Callaway4%

Demand

Golf Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.5×

Search terms

Top Golf Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • golf cap92K/yr
  • golf hat100K/yr
  • golf hats for men67K/yr
  • adidas cap56K/yr
  • golf caps for men60K/yr
  • titleist cap35K/yr
  • golf hats27K/yr
  • adidas cap men20K/yr
  • golf caps17K/yr
  • adidas baseball cap15K/yr

Reviews and returns

What reviews say buyers love and hate about Golf Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%+0.97

Bad fit for me

Way too big

On the small size

Quality-Overall9%+2.18

Bad quality

Cheap looking

doesn't appear to be overly well made or anything

Value For Money9%−0.04

A little overpriced

Expensive for what it is

Not worth the price

Advertised Vs Actual Product4%−0.02

Not as described

Not as flowing as the picture makes out

The hat doesn't look as good as it does in the picture

Shape/Style3%−0.02

Not much style or shape

doent hold any shape

due to the packing of them they weren't in their true shape

Love

Size-Overall26%+0.97

Excellent fit

Great fit exactly as described

It is easy to fit

Quality-Overall21%+2.18

Light comfortable top quality

Excellent Product

It feels well made

Value For Money16%−0.04

Excellent value

Good Value

Reasonably priced

Comfort-Overall6%+0.28

Very comfortable

the overall feel is relaxed

comfortable to wear

Weight Light4%+0.29

Good lightweight hats

Good lightweight

Great lightweight cap

Return

1.8% Return rate 89% Fixable by listing

Size-Overall69%█▇▇▇▇▇

Bad fit for me

Way too big

On the small size

Color5%▄▁▅█▅▄
Shape/Style5%▄██▇▇▄

Not much style or shape

doent hold any shape

due to the packing of them they weren't in their true shape

Advertised Vs Actual Product4%▁█▆▄▅▇

Not as described

Not as flowing as the picture makes out

The hat doesn't look as good as it does in the picture

Quality-Overall4%▃█▆▅▆▇

Bad quality

Cheap looking

doesn't appear to be overly well made or anything

FAQ

Common Golf Hat questions

Answered from the same tracked data.