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Golf Beanie

Maybe

Products sell for $20.96 on average, inside the sweet spot. But shoppers spend only $39K a year here, so Golf Beanie is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,461 Fashion niches · +2 vs the category median of 48
Market size
£39K/yr125K searches / yr
90-day growth
+20.8%search demand this quarter
Competition
33%top-5 click share · 10 brands · 19 sellers

Flapen Score

Golf Beanie against its category

The dotted line is the Fashion average. Past it, Golf Beanie is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Golf Beanie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Golf Beanie 125K times last year and spent an estimated £39K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
+20.8%
Conversion, latest week
1.5%
Market size, estimated
£39Ka year
Peak month
December38.9× the quietest month
Top search term
titleist cap35K searches a year

02 · Price

A sale here is worth £20.96.

Listings sell for £20.96 on average, from £8.35 to £56.19. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £20.96 that is £0 to £2K a year per listing.

Average price
£20.96inside the $15 to $100 sweet spot
Price range
£8.35–£56.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #364 within Accessories. It carries 379 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
98%
Out of stock, average day
14.6%
Average rank
#364in Accessories
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
379per listing
Listings tracked
49

04 · Newcomers

Amazon counts 2 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Golf Beanie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

19

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

33%

Top 20: 71%

Open market

3%

  • Titleist89%
  • TrailHeads3%
  • Royal & Awesome2%
  • Rewired1%
  • adidas1%
  • LXOrdora1%
  • Open — no brand owns it (4 brands, 3%)

Demand

Golf Beanie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 38.9×

Search terms

Top Golf Beanie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • titleist cap35K/yr
  • titleist hat13K/yr
  • titleist golf hat6K/yr
  • titleist golf cap4K/yr
  • golf beanie20K/yr
  • golf beanie hats for men12K/yr
  • golf bobble hat13K/yr
  • golf wooly hat4K/yr
  • golf bobble hat men8K/yr
  • golf wooly hat mens6K/yr

Reviews and returns

What reviews say buyers love and hate about Golf Beanie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality33%−0.08

polyester not what I particularly wanted

Size-Overall22%+0.51

Way too big

this much too big

it is perhaps a little large

Quality-Overall22%+1.08

doesn't appear to be overly well made or anything

Not sure about the quality either

Love

Quality-Overall27%+1.08

Cute hat for my daughter and good quality

Lovely quality cap

Good Quality

Size-Overall15%+0.51

Great fit

It fits

This does fit okay

Water Resistance15%−0.16

Excellent cap and waterproof

Great waterproof cap

Good waterproof qualities and looks nice

Value For Money11%+0.68

I was surprised at the cost of this TOP-EX Touch Cooling Baseball Cap given its nice

Great value

Good Value

Comfort-Overall8%−0.06

Comfortable

comfortable

Return

1.8% Return rate 89% Fixable by listing

Size-Overall74%█▇▆▇▇▇

Way too big

this much too big

it is perhaps a little large

Color6%█▁▄▇▅▂
Quality-Overall4%▁▇▆▁▄█

doesn't appear to be overly well made or anything

Not sure about the quality either

Advertised Vs Actual Product3%▁▁█▁▁▂
Shape/Style3%▁▁▁█▅▁

FAQ

Common Golf Beanie questions

Answered from the same tracked data.