Gold Chain
FailBuyers convert on only 1.5% of searches, so Gold Chain is a Fail.
- Flapen Score
- 47 / 100Ranks 1,282 of 2,461 Fashion niches · −1 vs the category median of 4847
- Market size
- £586K/yr2.1M searches / yr
- 90-day growth
- +5.7%search demand this quarter
- Competition
- 69%top-5 click share · 10 brands · 15 sellers
Flapen Score
Gold Chain against its category
The dotted line is the Fashion average. Past it, Gold Chain is stronger. Inside it, weaker.
Market
The Gold Chain market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Gold Chain 2.1M times last year and spent an estimated £586K. The top 5 brands take 86% of clicks. Demand peaks in Jun–Jul–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £586K a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- +5.7%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £586Ka year
- Peak month
- July2.2× the quietest month
- Top search term
- gold necklace513K searches a year
02 · Price
A sale here is worth £18.45.
Listings sell for £18.45 on average, from £7.44 to £80.12. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £18.45 that is £14K to £18K a year per listing.
- Average price
- £18.45inside the $15 to $100 sweet spot
- Price range
- £7.44–£80.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £14K–£18K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #669 within Jewellery. It carries 2,738 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 6.0%
- Average rank
- #669in Jewellery
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,738per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Gold Chain products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Old English Jewellers 9ct Yellow Gold on Silver Belcher Chain for Men & Women - 18. Silver & Gold Chain Necklace for Women & Men. Available in Sizes 16 - 24.
- Price
- £9.07
- Rating
- 4.4/5
- Reviews
- 792
- Age
- 4y ago

Old English Jewellers 9ct Yellow Gold on Silver Belcher Chain for Men & Women - 16. Silver & Gold Chain Necklace for Women & Men. Available in Sizes 16 - 24.
- Price
- £8.37
- Rating
- 4.4/5
- Reviews
- 792
- Age
- 4y ago

PANDORA Moments Womens Sterling Silver Necklace 75cm No Box
- Price
- £41.57
- Rating
- 4.4/5
- Reviews
- 744
- Age
- 13y ago

KEZEF 18k Gold over Sterling Silver 1.3 mm Cable Chain for Women or Men - 925 Silver Italian Necklace Chain - Hypoallergenic and Tarnish Resistant - 16 Inches | 40 cm
- Price
- £10.29
- Rating
- 4.0/5
- Reviews
- 1,372
- Age
- 11y ago

DORANA 1.5mm Silver Chains for Women S925 Twisted Rope Chain Sturdy Sterling Silver Chain Necklace Fade-Proof Ladies Chains Necklace Jewellery Gifts
- Price
- £7.47
- Rating
- 4.2/5
- Reviews
- 257
- Age
- 1y ago
Trending
90-day click momentum
PANDORA Moments Womens Sterling Silver Necklace 75cm No Box
- Price
- £41.57
- Rating
- 4.4/5
- Reviews
- 744
- Age
- 13y ago

KEZEF 18k Gold Over Sterling Silver 1mm Box Chain Necklace Made in Italy | 925 Sterling Silver Necklace for Women | Rose Gold Chain for Women Men
- Price
- £16.69
- Rating
- 4.3/5
- Reviews
- 17,951
- Age
- 11y ago

DORANA 1.5mm Silver Chains for Women S925 Twisted Rope Chain Sturdy Sterling Silver Chain Necklace Fade-Proof Ladies Chains Necklace Jewellery Gifts
- Price
- £7.47
- Rating
- 4.2/5
- Reviews
- 257
- Age
- 1y ago

Diorra 925 Sterling Silver Chains for Women 2mm Sturdy Chain Necklace
- Price
- £7.79
- Rating
- 4.0/5
- Reviews
- 77
- Age
- 10mo ago

Kakonia Layered Gold Necklace for Women 14K Gold Plated Pendant Necklace Set Gold Pendant Necklace Satck Dainty Gold Chain Trendy Jewelry for Women
- Price
- £10.08
- Rating
- 4.4/5
- Reviews
- 230
- Age
- 1y ago
Newest
by launch date
KINHOPI Gold Necklaces for Women 14K Gold Plated Four Leaf Clover Pendant Necklace Trendy Fashion Jewellery Gifts for Women Girl
- Price
- £8.49
- Rating
- 4.1/5
- Reviews
- 30
- Age
- 9mo ago

Diorra 925 Sterling Silver Chains for Women 2mm Sturdy Chain Necklace
- Price
- £7.79
- Rating
- 4.0/5
- Reviews
- 77
- Age
- 10mo ago

DORANA 1.5mm Silver Chains for Women S925 Twisted Rope Chain Sturdy Sterling Silver Chain Necklace Fade-Proof Ladies Chains Necklace Jewellery Gifts
- Price
- £7.47
- Rating
- 4.2/5
- Reviews
- 257
- Age
- 1y ago

Daisy Philip 3mm 5mm 7mm 8mm CURB Mens Necklace Gold Chain Cuban - Stainless Steel Jewellery - Neck Link Chains for Men Man Women Boys Kids (50cm*5mm)
- Price
- £7.44
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 1y ago

Kakonia Layered Gold Necklace for Women 14K Gold Plated Pendant Necklace Set Gold Pendant Necklace Satck Dainty Gold Chain Trendy Jewelry for Women
- Price
- £10.08
- Rating
- 4.4/5
- Reviews
- 230
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
15
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
10%
- Old English Jewellers56%
- KEZEF12%
- PANDORA10%
- DORANA5%
- Jenosy4%
- Diorra4%
- Open — no brand owns it (4 brands, 10%)
Demand
Gold Chain search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Gold Chain search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- gold necklace513K/yr
- pandora necklace315K/yr
- gold necklaces for women209K/yr
- sterling silver necklace221K/yr
- gold chain148K/yr
- initial necklace110K/yr
- layered necklaces for women48K/yr
- gold chain necklace68K/yr
- heart necklace63K/yr
- gold plated necklace40K/yr
Reviews and returns
What reviews say buyers love and hate about Gold Chain
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the actual silver is coming off
FAKE silver
Not silver
it's gone a copper colour
Turned neck green
Super small
Too small
Small
Broke after 2 days
Lasted less than one day
after wearing the chain for a few days my neck looks like this
Chain clasp broke on day one of wearing
Love
Sturdy chain
Gorgeous chain
Nice chain design too
Overall Id say they are good value for the price
Amazing value
Its okay for the money
Exactly as described
Perfect just what I was looking for
as described
Georgious necklace very high quality would recommend highly
Great quality and lasted a few months so far of constantly wearing
I was very happy with the quality for the price. as expected
Durable
was fine for a few months
Return
2.8% Return rate 62% Fixable by listing
Super small
Too small
Small
after wearing the chain for a few days my neck looks like this
Chain clasp broke on day one of wearing
the actual silver is coming off
FAKE silver
Not silver
it's gone a copper colour
Turned neck green
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gold Chain questions
Answered from the same tracked data.









