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Godmother Gifts

Fail

Prices span $3.72–$15.26, mostly outside the sweet spot, so Godmother Gifts is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£50K/yr131K searches / yr
90-day growth
-28.6%search demand this quarter
Competition
41%top-5 click share · 25 brands · 36 sellers

Flapen Score

Godmother Gifts against its category

The dotted line is the Fashion average. Past it, Godmother Gifts is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Godmother Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Godmother Gifts 131K times last year and spent an estimated £50K. The top 5 brands take 53% of clicks. Demand peaks in Mar–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-28.6%
Conversion, latest week
4.5%
Market size, estimated
£50Ka year
Peak month
December3.4× the quietest month
Top search term
godmother gifts60K searches a year

02 · Price

A sale here is worth £8.57.

Listings sell for £8.57 on average, from £3.72 to £15.26. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £8.57 that is £0 to £857 a year per listing.

Average price
£8.57under the $15 to $100 sweet spot
Price range
£3.72–£15.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£857
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #1,737 within Luggage & Travel Gear. It carries 101 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
85%
Out of stock, average day
14.3%
Average rank
#1,737in Luggage & Travel Gear
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
101per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Godmother Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

36

Top-5 brand share

53%

Top 20: 94%

Top-5 click share

41%

Top 20: 82%

Open market

41%

  • Jukeios18%
  • Joymaking10%
  • SDOFY10%
  • YöL8%
  • JETTOP7%
  • Gishnia6%

Demand

Godmother Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Godmother Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • godmother gifts60K/yr
  • godparent gifts14K/yr
  • godmother14K/yr
  • godparents gift9K/yr
  • godmother birthday gifts6K/yr
  • godmother gift6K/yr
  • godmother presents7K/yr
  • godmother mug5K/yr
  • fairy godmother5K/yr
  • god mother gifts6K/yr

Reviews and returns

What reviews say buyers love and hate about Godmother Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%+0.66

small

Print Quality17%−0.16

The words and image have been reversed printed on the back,

Ease Of Use17%−0.15

Trying to peel the film off was a bit of a bother though

Love

Gifting Purpose40%+0.78

Really lovely, bought as a gift

Amazing gift great quality highly recommend

Nice scent and perfect gift

Quality-Overall22%+2.06

excellent quality

Good quality too

quality just as described

Value For Money6%+0.50

It has a great value for money

totally worth the price

Advertised Vs Actual Product6%+0.42

As described

Chain/Key Quality4%+0.28

the chain everything so perfectly spot on

Return

0.4% Return rate 18% Fixable by listing

Gifting Purpose18%▁▁█▁▁▁
Frame Quality18%▁▁▁█▁▁
Thin18%▁▁▁█▁▁
Quality-Overall9%▁▁▁█▁▁
Size-Overall9%▁█▁▁▁▁

small

FAQ

Common Godmother Gifts questions

Answered from the same tracked data.