gizmo
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great£21.82avg listing price — sweet spot $15–$100
Price range
Great£8.47–£50.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great489.88avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.6%90-day search growth — must beat 0% to launch
Market size
Bad£26K£26K/yr · 171K searches
According to Flapen's Amazon United Kingdom niche tracking, gizmo is a £26K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
gizmo market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £33K–£44K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #4,696
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 35%
- Out of stock
- 6.2%
- Avg brand age
- 44 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
50
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
6%
- SockShop45%
- Nemesis Now19%
- Spiral13%
- Rubies7%
- Play by Play6%
- Absolute Cult3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -33.6% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 29.1×
Top gizmo search terms
- gizmo66K/yr
- gremlins figure21K/yr
- gizmo gremlins25K/yr
- gremlin20K/yr
- gizmo teddy15K/yr
- gremlins toys6K/yr
- gizmo plush7K/yr
- gremlins merchandise7K/yr
- gizmo toy4K/yr
Top gizmo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SockShop Womens Gremlins Gizmo Cotton Socks 3 Pack Crew Length Character Design Soft Breathable Gift Idea for Fans of 80s Movies Casual Fit Size 48 Assorted
SockShop£11.904.6★8 rev
Womens 2 Pair Gremlins Gizmo Fluffy Cosy Socks Soft Warm Novelty Lounge & Bed Socks Cute Movie Character Design Comfortable Gift Idea Size UK 4-8 Pink
SockShop£11.885.0★5 rev
WB Studio - Gremlins - Gizmo - Front Print T-Shirt Black - S
Spiral£11.824.5★183 rev
Nemesis Now Gremlins Gizmo You are Ready 12.5cm Resin Brown Officially Licensed Gremlins Merchandise Gremlims Gizmo in a Box Figurine Cast in the Finest Resin Expertly Hand-Painted
Nemesis Now£25.184.7★334 rev
NECA 634482306307 Gremlins Dancing Gizmo Plush Large Black
Rubies£36.074.5★5,301 rev
Newest
by launch date
Nemesis Now Gremlins Gizmo Ready Aim Fire Figurine Officially Licensed Gremlins Collectible Statue Hand-Painted Mogwai Figurine with Flaming Arrow Retro Movie Gift for Fans & Collectors 11.5cm
Nemesis Now£26.585 rev
Womens 2 Pair Gremlins Gizmo Fluffy Cosy Socks Soft Warm Novelty Lounge & Bed Socks Cute Movie Character Design Comfortable Gift Idea Size UK 4-8 Pink
SockShop£11.885 rev
SockShop Womens Gremlins Gizmo Cotton Socks 3 Pack Crew Length Character Design Soft Breathable Gift Idea for Fans of 80s Movies Casual Fit Size 48 Assorted
SockShop£11.908 rev
Nemesis Now Three Wise Gizmo - 8.2 cm Resin Gremlins Figure - Decor for Bookshelves Mantlepieces or Desks - Gremlins Merchandise & Gifts for Fans
Nemesis Now£26.5025 rev
Fuggler x The Gremlins by ZURU Funny Ugly Monster Plush Toy Gizmo Edition Hilarious Collectible Plush Gift for Fans Unique Display Toy for Kids Teens & Adult Collectors
Fuggler£8.47680 rev
Trending
90-day click momentum
Absolute Cult Gremlins Mens Gizmo Chest T-Shirt Black X-Large
Absolute Cult£20.814.5★
Gremlins Womens Gizmo Chest Vest Black XX-Large
Absolute Cult£19.150.0★
WB Studio - Gremlins - Gizmo - Front Print T-Shirt Black - S
Spiral£11.824.5★
Gremlins Gizmo Mogwai Plush Figure 25cm
Play by Play£17.804.6★
Womens 2 Pair Gremlins Gizmo Fluffy Cosy Socks Soft Warm Novelty Lounge & Bed Socks Cute Movie Character Design Comfortable Gift Idea Size UK 4-8 Pink
SockShop£11.885.0★
What buyers say about gizmo
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect well made”
“Its a present for my son”
“Gizmos great”
“I have more than 30 of these quirky, amusing creatures & Gizmo is a great addition to my collection”
“lovely material”
“when saw them was very pleased indeed nice weight”
“great value for money”
“Its exactelly how it looks in the photo”
“the size matches that of the listing”
What buyers complain about
“Smaller than I thought”
“The paint on this one appears faded and has a yellow tinge on some parts compared to ones on other customers photos which appear more fresh and glossy”
“Unfortunately the one i received was poorly made”
Top return reasons
Common questions
- Is gizmo profitable to sell on Amazon United Kingdom?
- The niche generates £26K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -33.6%. Flapen's verdict: Skip it (33/100).
- How competitive is the gizmo niche?
- 9 brands and 50 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in gizmo?
- Top complaints mined from reviews: Size-Overall, Paint Quality, Quality-Overall. The return rate is 0.9%.
- When does demand for gizmo peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 29.1× the quietest.
- What does it cost to enter the gizmo niche?
- Listings span £8.47–£50.71; the average listing price is £21.82 (sweet spot $15–$100). The average incumbent carries 490 reviews — the moat a new listing must climb.