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Gizmo

Fail

Shoppers spend only $26K a year here, so Gizmo is a Fail.

Flapen Score
33
33 / 100
Ranks 2,262 of 2,461 Fashion niches · −15 vs the category median of 48
Market size
£26K/yr171K searches / yr
90-day growth
-33.6%search demand this quarter
Competition
73%top-5 click share · 9 brands · 50 sellers

Flapen Score

Gizmo against its category

The dotted line is the Fashion average. Past it, Gizmo is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gizmo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gizmo 171K times last year and spent an estimated £26K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-33.6%
Conversion, latest week
0.7%
Market size, estimated
£26Ka year
Peak month
December29.1× the quietest month
Top search term
gizmo66K searches a year

02 · Price

A sale here is worth £21.82.

Listings sell for £21.82 on average, from £8.47 to £50.71. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £21.82 that is £0 to £2K a year per listing.

Average price
£21.82inside the $15 to $100 sweet spot
Price range
£8.47–£50.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #4,696 within Socks & Tights. It carries 490 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
71%
Out of stock, average day
6.2%
Average rank
#4,696in Socks & Tights
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
490per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Gizmo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

50

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

6%

  • SockShop45%
  • Nemesis Now19%
  • Spiral13%
  • Rubies7%
  • Play by Play6%
  • Absolute Cult3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Gizmo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 29.1×

Search terms

Top Gizmo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gizmo66K/yr
  • gremlins figure21K/yr
  • gizmo gremlins25K/yr
  • gremlin20K/yr
  • gizmo teddy15K/yr
  • gremlins toys6K/yr
  • gizmo plush7K/yr
  • gremlins merchandise7K/yr
  • gizmo toy4K/yr

Reviews and returns

What reviews say buyers love and hate about Gizmo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%+0.72

Smaller than I thought

Paint Quality25%−0.12

The paint on this one appears faded and has a yellow tinge on some parts compared to ones on other customers photos which appear more fresh and glossy

Quality-Overall25%−0.05

Unfortunately the one i received was poorly made

Love

Quality-Overall41%−0.05

Perfect well made

Very well made

High quality

Gifting Purpose18%+1.40

Its a present for my son

Great little present

THIS WAS SIMPLY A PERFECT AND QUIRKY GIFT TO GIVE TO ANY GREMLIN FANS

Fun/Entertainment Experience10%+0.72

Gizmos great

Great cuddly toy, well made

Collectibles8%+0.59

I have more than 30 of these quirky, amusing creatures & Gizmo is a great addition to my collection

Material Quality8%+0.59

lovely material

made from a very good quality material

Return

0.9% Return rate 19% Fixable by listing

Quality-Overall19%▁▁█▆▁▁

Unfortunately the one i received was poorly made

Functionality-Overall16%▁▁▅▃█▁
Value For Money16%▇██▁▁▁
Size-Overall13%▄█▁▁▁▁

Smaller than I thought

Degree Of Motion9%█▁▁▇▁▁

FAQ

Common Gizmo questions

Answered from the same tracked data.