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Girls Waterproof Jacket

Maybe

Search demand grew +119.1% this quarter. But shoppers spend only $31K a year here, so Girls Waterproof Jacket is a Maybe.

Filters Trending
Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£31K/yr272K searches / yr
90-day growth
+119.1%search demand this quarter
Competition
18%top-5 click share · 27 brands · 58 sellers

Flapen Score

Girls Waterproof Jacket against its category

The dotted line is the Fashion average. Past it, Girls Waterproof Jacket is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Waterproof Jacket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girls Waterproof Jacket 272K times last year and spent an estimated £31K. The top 5 brands take 78% of clicks. Demand peaks in Jun–Aug–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +119.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
+119.1%
Conversion, latest week
0.7%
Market size, estimated
£31Ka year
Peak month
September10.4× the quietest month
Top search term
girls waterproof jacket56K searches a year

02 · Price

A sale here is worth £15.79.

Listings sell for £15.79 on average, from £6.62 to £24.60. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.79 that is £0 to £2K a year per listing.

Average price
£15.79inside the $15 to $100 sweet spot
Price range
£6.62–£24.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #24 within Boys. It carries 2,554 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
98%
Out of stock, average day
2.9%
Average rank
#24in Boys
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,554per listing
Listings tracked
126

04 · Newcomers

Amazon counts 1 of last year's 26 launches as successful.

26 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Girls Waterproof Jacket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

£0£627£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

58

Top-5 brand share

78%

Top 20: 98%

Top-5 click share

18%

Top 20: 45%

Open market

19%

  • Mountain Warehouse40%
  • Regatta16%
  • BuyiRen12%
  • Trespass7%
  • Rainsuit Shop4%
  • adidas3%

Demand

Girls Waterproof Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Aug, Sep · busiest ÷ quietest = 10.4×

Search terms

Top Girls Waterproof Jacket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls waterproof jacket56K/yr
  • waterproof jacket kids41K/yr
  • boys rain jacket28K/yr
  • kids rain jacket29K/yr
  • rain jacket kids18K/yr
  • pac a mac kids12K/yr
  • waterproof coat kids17K/yr
  • boys rain coat9K/yr
  • regatta waterproof jacket kids13K/yr
  • boys summer jacket5K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Waterproof Jacket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall45%−0.27

Short in the body

Too small

It is absolutely huge

Zipper Quality10%−0.10

also felt very flimsy around the zips

the zip has broken as ready

Zip broke after wearing twice

Advertised Vs Actual Product3%−0.03

I am in process of complaining to Amazon about this as this is unfair and misleading

misleading size for age

The neck/hood is also different from what is shown

Thickness3%−0.04

It is very thin

Thinner than expected

This jacket was alot thinner than expected

Arm Fit3%−0.04

Huge jacked with an oversized arms

Love

Quality-Overall23%+1.43

Good quality and true to size

Good quality

looks well made

Size-Overall17%−0.27

True to size fitting

Tailored fit

Fit was fine

Water Resistance11%+0.72

This girls' waterproof jacket is a fantastic purchase

Definitely waterproof

Good waterproof

Warmth6%+0.29

Great for keeping warm

which provides a layer of warmth without making the garment feel heavy or restrictive

Nice and Warm

Value For Money5%+0.29

Great for the price

Bought for grandson these coats,are brilliant and such a good price

Great value

Return

4.1% Return rate 85% Fixable by listing

Size-Overall75%▇▇████

Short in the body

Too small

It is absolutely huge

Thin4%▂▂▆▇█▆
Zipper Quality3%█▄▃▂▂▂

also felt very flimsy around the zips

the zip has broken as ready

Zip broke after wearing twice

Material Quality2%▅█▅▃▃▃
Quality-Overall2%▄▁█▆▆█

not very well made

Terrible quality

FAQ

Common Girls Waterproof Jacket questions

Answered from the same tracked data.