Skip to content

Girls Waterproof Jacket

Maybe

Search demand grew +119.1% this quarter. But shoppers spend an estimated $31K a year here, so Girls Waterproof Jacket is a Maybe.

Filters Trending
Flapen Score
52
52 / 100
Top 34% of 2,461 Fashion niches · +4 vs the category median of 48
Market size
£31K/yr272K searches / yr
90-day growth
+119.1%search demand this quarter
Competition
18%top-5 click share · 27 brands · 58 sellers

Flapen Score

Girls Waterproof Jacket against its category

The dotted line is the Fashion average. Past it, Girls Waterproof Jacket is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Waterproof Jacket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girls Waterproof Jacket 272K times last year and spent an estimated £31K. The top 5 brands take 78% of clicks. Demand peaks in Jun–Aug–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 272K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +119.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
272K
Growth, 90 days vs prior 90
+119.1%
Conversion, latest week
0.7%
Market size, estimated
£31Ka year
Peak month
September10.4× the quietest month
Top search term
girls waterproof jacket56K searches a year

02 · Price

A sale here is worth £15.79.

Listings sell for £15.79 on average, from £6.62 to £24.60. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £15.79 that is £0 to £2K a year per listing.

Average price
£15.79inside the $15 to $100 sweet spot
Price range
£6.62–£24.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #24 within Boys. It carries 2,554 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
98%
Out of stock, average day
2.9%
Average rank
#24in Boys
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,554per listing
Listings tracked
126

04 · Newcomers

1 of last year's 26 launches cleared the first-year sales bar.

26 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
26
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Girls Waterproof Jacket products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 18% of clicks, no more. An open shelf where new products get seen.

£0£627£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

58

Est. top-5 brand share

78%

Top 20: 98%

Est. top-5 click share

18%

Top 20: 45%

Open market

19%

  • Mountain Warehouse40%
  • Regatta16%
  • BuyiRen12%
  • Trespass7%
  • Rainsuit Shop4%
  • adidas3%

Demand

Girls Waterproof Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Aug, Sep · busiest ÷ quietest = 10.4×

Search terms

Top Girls Waterproof Jacket search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • girls waterproof jacket56K/yr
  • waterproof jacket kids41K/yr
  • boys rain jacket28K/yr
  • kids rain jacket29K/yr
  • rain jacket kids18K/yr
  • pac a mac kids12K/yr
  • waterproof coat kids17K/yr
  • boys rain coat9K/yr
  • regatta waterproof jacket kids13K/yr
  • boys summer jacket5K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Waterproof Jacket

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
45%of negative reviews mention “Size-Overall”
4.1%of orders come back
“Short in the body”
A buyer, on “Size-Overall”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Girls Waterproof Jacket questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data