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Girls Waterproof Jacket

Girls Waterproof Jacket shows demand growing +119.1% this quarter, but a small market ($31K/yr) keeps it on the watch list.

Signals Trending

Flapen Score

52
Worth a look
Market size 8Growth 95Conversion 9Competition 95Returns 36Price range 53Avg price 77Brand share 45Review moat 39Quality gap 48
This niche Category average

Is Girls Waterproof Jacket profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Girls Waterproof Jacket is a £31K/yr Amazon United Kingdom market (272K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jun–Aug–Sep. Verdict: Worth a look — 52/100.

Girls Waterproof Jacket: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +119.1% over the last 90 days and 0.7% of searches end in a purchase.

£31K

revenue / yr

Units sold / yr3K
Search volume / yr+119.1%272K
Conversion rate0.7%
Avg price£15.79

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers27 · 58
Top-5 product click share18%
Open market22%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 126 products

Sponsored placement87%
New entrants (1y)26· 1 succeeded
Avg rating4.5★
Avg reviews2,554

Top Girls Waterproof Jacket products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

£0£627£1K£2K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 rising

Sellers

58

Top-5 brand share

78%

Top 20: 98%

Top-5 click share

18%

Top 20: 45%

Open market

19%

  • Mountain Warehouse40%
  • Regatta16%
  • BuyiRen12%
  • Trespass7%
  • Rainsuit Shop4%
  • adidas3%

Girls Waterproof Jacket demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume272KCVR0.7%Products126Brands27Top 5 Brands78%OOS Rate2.9%Rating4.5★Reviews2,554Avg BSR#24
30K20KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Aug, Sep · busiest ÷ quietest = 10.4×

Top Girls Waterproof Jacket search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • girls waterproof jacket56K/yr
  • waterproof jacket kids41K/yr
  • boys rain jacket28K/yr
  • kids rain jacket29K/yr
  • rain jacket kids18K/yr
  • pac a mac kids12K/yr
  • waterproof coat kids17K/yr
  • boys rain coat9K/yr
  • regatta waterproof jacket kids13K/yr
  • boys summer jacket5K/yr

What reviews say buyers love and hate about Girls Waterproof Jacket

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Quality-Overall23%

Good quality and true to size

Size-Overall17%

True to size fitting

Water Resistance11%

This girls' waterproof jacket is a fantastic purchase

Warmth6%

Great for keeping warm

Value For Money5%

Great for the price

What buyers complain about

71% of reviews
Size-Overall45%

Short in the body

Zipper Quality10%

also felt very flimsy around the zips

Advertised Vs Actual Product3%

I am in process of complaining to Amazon about this as this is unfair and misleading

Thickness3%

It is very thin

Arm Fit3%

Huge jacked with an oversized arms

Girls Waterproof Jacket return rate & reasons

Why buyers send it back, as a share of all return requests.

4.1%

Return rate

85%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
75%
2Thin
4%
3Zipper Quality
3%
4Material Quality
2%
5Quality-Overall
2%

Common Girls Waterproof Jacket questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Girls Waterproof Jacket 52/100 on Amazon United Kingdom — Worth a look. The niche generates £31K/yr across 126 tracked products. 1 of 26 products launched in the last 360 days are still selling. Search demand moved +119.1% over the last 90 days.
Search demand for Girls Waterproof Jacket on Amazon United Kingdom peaks in Jun–Aug–Sep, where the busiest month runs 10.4× the quietest.