Girls Underwear

Shoppers searched for this 348K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.

Searches, last 12 months

348K

Growth, 90 days vs prior 90

+10.7%

Conversion, latest week

4.4%

Market size, estimated

£155Ka year

Peak month

August1.5× the quietest month

Top search term

girls knickers54K searches a year

Listings sell for £10.23 on average, from £5.18 to £17.50. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £10.23 that is £1K to £3K a year per listing.

Average price

£10.23under the $15 to $100 sweet spot

Price range

£5.18–£17.50

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #38 within Girls. It carries 846 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

99%

Out of stock, average day

4.0%

Average rank

#38in Girls

Average rating

4.53 starsAmazon United Kingdom average 4.36 stars

Average reviews

846per listing

Listings tracked

112

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months