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Girls Trainers

Fail

Buyers convert on only 0.7% of searches, so Girls Trainers is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,461 Fashion niches · +1 vs the category median of 48
Market size
£285K/yr2.2M searches / yr
90-day growth
+4.8%search demand this quarter
Competition
13%top-5 click share · 28 brands · 60 sellers

Flapen Score

Girls Trainers against its category

The dotted line is the Fashion average. Past it, Girls Trainers is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Trainers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girls Trainers 2.2M times last year and spent an estimated £285K. The top 5 brands take 79% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £285K a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
+4.8%
Conversion, latest week
0.7%
Market size, estimated
£285Ka year
Peak month
April3.4× the quietest month
Top search term
boys trainers368K searches a year

02 · Price

A sale here is worth £18.28.

Listings sell for £18.28 on average, from £7.90 to £42.14. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At £18.28 that is £0 to £2K a year per listing.

Average price
£18.28inside the $15 to $100 sweet spot
Price range
£7.90–£42.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
4.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #54 within Boys. It carries 1,713 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
86%
Out of stock, average day
3.5%
Average rank
#54in Boys
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,713per listing
Listings tracked
178

04 · Newcomers

Amazon counts 33 of last year's 60 launches as successful.

60 products launched here in the last 12 months. Amazon counts 33 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
60
Successful launches
33Amazon's first-year sales bar
Average brand age
51 months

Products

Top Girls Trainers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

£0£6K£11K£17K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

60

Top-5 brand share

79%

Top 20: 97%

Top-5 click share

13%

Top 20: 31%

Open market

19%

  • adidas54%
  • Shoe Zone12%
  • DREAM PAIRS5%
  • Skechers4%
  • Under Armour4%
  • Kricely3%

Demand

Girls Trainers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.4×

Search terms

Top Girls Trainers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys trainers368K/yr
  • kids trainers273K/yr
  • girls trainers269K/yr
  • adidas trainers kids144K/yr
  • kids shoes114K/yr
  • boys black trainers105K/yr
  • boys adidas trainers81K/yr
  • kids adidas trainers83K/yr
  • girls black trainers92K/yr
  • adidas kids trainers71K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Trainers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability26%−0.13

broken after a month of use

not at all durable

they are falling apart

Quality-Overall23%−0.07

Poor quality

Disappointing as they did look quite robust

Not the best

Size-Overall12%+0.60

Unfortunately didnt fit

Looks big

Size too small

Value For Money5%+1.28

not worth money

No worth the money

Width5%

Way too narrow

Nice shoes, a little bit narrow

Love

Comfort-Overall21%+1.41

Really comfortable

Great lovely shoes very comfortable

are comfortable to wear

Value For Money19%+1.28

Worth it

Good value for money

Good price

Quality-Overall16%−0.07

Excellent quality

Decent Quality Shoes

Good quality shoes

Size-Overall13%+0.60

The fit is comfortable straight away

My grandson has found them to fit well

Fit well

Exercise/Sports Suitability6%+0.52

Perfect for sports or day to day use

Best walking shoe

Very comfy trainers

Return

4.6% Return rate 82% Fixable by listing

Size-Overall61%██████

Unfortunately didnt fit

Looks big

Size too small

Feet Fit11%█▇▆▆██

on the tighter side

Width7%▆▆▆█▅▇

Way too narrow

Nice shoes, a little bit narrow

Comfort-Overall4%▄▆█▅▅▅

Not ad comfy as I would have liked

annoying to put on as the front always gets caught and has to be pulled a lot to get it in position and comfortable

Quality-Overall2%█▄▅▄▃▃

Poor quality

Disappointing as they did look quite robust

Not the best

FAQ

Common Girls Trainers questions

Answered from the same tracked data.