girls trainers
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Great£18.28avg listing price — sweet spot $15–$100
Price range
Great£7.90–£42.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£285K£285K/yr · 2.2M searches
Review moat
Okay1,712.83avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Returns
Okay4.6%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, girls trainers is a £285K/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
girls trainers market data
- Units sold / yr
- 15K–20K
- avg 0–100/product
- Revenue / yr
- £274K–£366K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 61%
- Out of stock
- 3.5%
- Avg brand age
- 51 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
60
Top-5 brand share
79%
Top 20: 97%
Top-5 click share
13%
Top 20: 31%
Open market
19%
- adidas54%
- Shoe Zone12%
- DREAM PAIRS5%
- Skechers4%
- Under Armour4%
- Kricely3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.8% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 3.4×
Top girls trainers search terms
- boys trainers368K/yr
- kids trainers273K/yr
- girls trainers269K/yr
- adidas trainers kids144K/yr
- kids shoes114K/yr
- boys black trainers105K/yr
- boys adidas trainers81K/yr
- kids adidas trainers83K/yr
- girls black trainers92K/yr
- adidas kids trainers71K/yr
Top girls trainers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
adidas Unisex Kids Hoops Classic Shoes FTWR White/Team Victory Red/Core Black 2 UK
adidas£23.904.4★110 rev
adidas Unisex Kids Runfalcon 5 Kids Shoes Core Black/Cloud White/Cloud White 2 UK
adidas£18.924.6★1,897 rev
adidas Unisex Kids Rapid Court Childrens Shoes Core Black/Core Black/Carbon 2 UK
adidas£27.675.0★10 rev
AZSDXS Boys & Girls Trainers Slip-On Kids Trainers Outdoor Sports Kids Shoes Running Tennis Sneakers Non Slip Athletic Shoes PE Trainers A Black
AZSDXS£14.124.2★739 rev
Under Armour Boys UA BPS Surge 4 AC Lightweight Runners Ultra-Responsive Running Shoes for Boys Boys Trainers with Superior Cushioning Black Anthracite White
Under Armour£20.044.4★1,540 rev
Newest
by launch dateadidas Unisex Kids Rapid Court Childrens Shoes Core Black/Core Black/Carbon 2 UK
adidas£27.6710 rev
adidas Unisex Kids Hoops Classic Shoes FTWR White/Team Victory Red/Core Black 2 UK
adidas£23.90110 rev
adidas Unisex Kids Runfalcon 5 Kids Shoes Core Black/Cloud White/Cloud White 2 UK
adidas£18.921,897 rev
adidas Unisex Kids Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 3 UK
adidas£21.35997 rev
adidas Unisex Kids Runfalcon 5 Junior Shoes Core Black/Core Black/Core Black 5 UK
adidas£24.282,802 rev
Trending
90-day click momentum
Amazon Essentials x Sofia Grainge Unisex Toddlers Hook and Loop Trainers with Rubber Sole Ivory 6 UK Child
Amazon Essentials£16.904.6★
adidas Unisex Kids Runfalcon 5 Junior Shoes Core Black/Cloud White/Core Black 4 UK
adidas£23.094.6★
adidas Unisex Kids Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 3 UK
adidas£21.354.8★
adidas Unisex Kids Hoops Classic Shoes FTWR White/Team Victory Red/Core Black 2 UK
adidas£23.904.4★
Nike Unisex Kids Star Runner 5 (Ps) Sneaker Black Black White Summit White 2.5 UK
NIKE£34.524.6★
What buyers say about girls trainers
What buyers praise and complain about, mined from review topics.What buyers love
“Really comfortable”
“Worth it”
“Excellent quality”
“The fit is comfortable straight away”
“Perfect for sports or day to day use”
“Very durable”
“Good and strong”
“love the colour”
“Waterproof”
“Lightweight Trainers”
What buyers complain about
“broken after a month of use”
“Poor quality”
“Unfortunately didnt fit”
“not worth money”
“Way too narrow”
“Not ad comfy as I would have liked”
“The material began to come apart”
“shame about the strap”
“on the tighter side”
“Bit bulky”
Top return reasons
Common questions
- Is girls trainers profitable to sell on Amazon United Kingdom?
- The niche generates £285K/yr across 178 tracked products. 33 of 60 products launched in the last 360 days are still selling. 90-day search growth is +4.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the girls trainers niche?
- 28 brands and 60 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in girls trainers?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 4.6%.
- When does demand for girls trainers peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 3.4× the quietest.
- What does it cost to enter the girls trainers niche?
- Listings span £7.90–£42.14; the average listing price is £18.28 (sweet spot $15–$100). The average incumbent carries 1,713 reviews — the moat a new listing must climb.