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Girls Trainers

weak search conversion (0.7%) — Girls Trainers doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 50Growth 31Conversion 9Competition 97Returns 30Price range 78Avg price 83Brand share 44Review moat 48Quality gap 40
This niche Category average

Is Girls Trainers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Girls Trainers is a £285K/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 49/100.

Girls Trainers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.8% over the last 90 days and 0.7% of searches end in a purchase.

£285K

revenue / yr

Units sold / yr20K
Search volume / yr+4.8%2.2M
Conversion rate0.7%
Avg price£18.28

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers28 · 60
Top-5 product click share13%
Open market21%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 178 products

Sponsored placement61%
New entrants (1y)60· 33 succeeded
Avg rating4.5★
Avg reviews1,713

Top Girls Trainers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

£0£6K£11K£17K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

60

Top-5 brand share

79%

Top 20: 97%

Top-5 click share

13%

Top 20: 31%

Open market

19%

  • adidas54%
  • Shoe Zone12%
  • DREAM PAIRS5%
  • Skechers4%
  • Under Armour4%
  • Kricely3%

Girls Trainers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.2MCVR0.7%Products178Brands28Top 5 Brands79%OOS Rate3.5%Rating4.5★Reviews1,713Avg BSR#54
60K40KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.4×

Top Girls Trainers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • boys trainers368K/yr
  • kids trainers273K/yr
  • girls trainers269K/yr
  • adidas trainers kids144K/yr
  • kids shoes114K/yr
  • boys black trainers105K/yr
  • boys adidas trainers81K/yr
  • kids adidas trainers83K/yr
  • girls black trainers92K/yr
  • adidas kids trainers71K/yr

What reviews say buyers love and hate about Girls Trainers

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Comfort-Overall21%

Really comfortable

Value For Money19%

Worth it

Quality-Overall16%

Excellent quality

Size-Overall13%

The fit is comfortable straight away

Exercise/Sports Suitability6%

Perfect for sports or day to day use

What buyers complain about

85% of reviews
Durability26%

broken after a month of use

Quality-Overall23%

Poor quality

Size-Overall12%

Unfortunately didnt fit

Value For Money5%

not worth money

Width5%

Way too narrow

Girls Trainers return rate & reasons

Why buyers send it back, as a share of all return requests.

4.6%

Return rate

82%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
61%
2Feet Fit
11%
3Width
7%
4Comfort-Overall
4%
5Quality-Overall
2%

Common Girls Trainers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Girls Trainers 49/100 on Amazon United Kingdom — Skip it. The niche generates £285K/yr across 178 tracked products. 33 of 60 products launched in the last 360 days are still selling. Search demand moved +4.8% over the last 90 days.
Search demand for Girls Trainers on Amazon United Kingdom peaks in Mar–Apr–May, where the busiest month runs 3.4× the quietest.