Girls Trainers
FailBuyers convert on only 0.7% of searches, so Girls Trainers is a Fail.
- Flapen Score
- 49 / 100Top 45% of 2,461 Fashion niches · +1 vs the category median of 4849
- Market size
- £285K/yr2.2M searches / yr
- 90-day growth
- +4.8%search demand this quarter
- Competition
- 13%top-5 click share · 28 brands · 60 sellers
Flapen Score
Girls Trainers against its category
The dotted line is the Fashion average. Past it, Girls Trainers is stronger. Inside it, weaker.
Market
The Girls Trainers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Girls Trainers 2.2M times last year and spent an estimated £285K. The top 5 brands take 79% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £285K a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- +4.8%
- Conversion, latest week
- 0.7%
- Market size, estimated
- £285Ka year
- Peak month
- April3.4× the quietest month
- Top search term
- boys trainers368K searches a year
02 · Price
A sale here is worth £18.28.
Listings sell for £18.28 on average, from £7.90 to £42.14. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At £18.28 that is £0 to £2K a year per listing.
- Average price
- £18.28inside the $15 to $100 sweet spot
- Price range
- £7.90–£42.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 4.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #54 within Boys. It carries 1,713 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 86%
- Out of stock, average day
- 3.5%
- Average rank
- #54in Boys
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,713per listing
- Listings tracked
- 178
04 · Newcomers
33 of last year's 60 launches cleared the first-year sales bar.
60 products launched here in the last 12 months. 33 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 60
- Successful launches
- 33Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Girls Trainers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
adidas Unisex Kids Hoops Classic Shoes FTWR White/Team Victory Red/Core Black 2 UK
- Price
- £23.90
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 1mo ago

adidas Unisex Kids Runfalcon 5 Kids Shoes Core Black/Cloud White/Cloud White 2 UK
- Price
- £18.92
- Rating
- 4.6/5
- Reviews
- 1,897
- Age
- 1mo ago

adidas Unisex Kids Rapid Court Childrens Shoes Core Black/Core Black/Carbon 2 UK
- Price
- £27.67
- Rating
- 5.0/5
- Reviews
- 10
- Age
- today

AZSDXS Boys & Girls Trainers Slip-On Kids Trainers Outdoor Sports Kids Shoes Running Tennis Sneakers Non Slip Athletic Shoes PE Trainers A Black
- Price
- £14.12
- Rating
- 4.2/5
- Reviews
- 739
- Age
- 4y ago

Under Armour Boys UA BPS Surge 4 AC Lightweight Runners Ultra-Responsive Running Shoes for Boys Boys Trainers with Superior Cushioning Black Anthracite White
- Price
- £20.04
- Rating
- 4.4/5
- Reviews
- 1,540
- Age
- 3y ago
Trending
estimated 90-day click momentum
Amazon Essentials x Sofia Grainge Unisex Toddlers Hook and Loop Trainers with Rubber Sole Ivory 6 UK Child
- Price
- £16.90
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 3mo ago

adidas Unisex Kids Runfalcon 5 Junior Shoes Core Black/Cloud White/Core Black 4 UK
- Price
- £23.09
- Rating
- 4.6/5
- Reviews
- 2,802
- Age
- 1mo ago

adidas Unisex Kids Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 3 UK
- Price
- £21.35
- Rating
- 4.8/5
- Reviews
- 997
- Age
- 1mo ago

adidas Unisex Kids Hoops Classic Shoes FTWR White/Team Victory Red/Core Black 2 UK
- Price
- £23.90
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 1mo ago

Nike Unisex Kids Star Runner 5 (Ps) Sneaker Black Black White Summit White 2.5 UK
- Price
- £34.52
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 11mo ago
Newest
by launch date
adidas Unisex Kids Rapid Court Childrens Shoes Core Black/Core Black/Carbon 2 UK
- Price
- £27.67
- Rating
- 5.0/5
- Reviews
- 10
- Age
- today

adidas Unisex Kids Hoops Classic Shoes FTWR White/Team Victory Red/Core Black 2 UK
- Price
- £23.90
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 1mo ago

adidas Unisex Kids Runfalcon 5 Kids Shoes Core Black/Cloud White/Cloud White 2 UK
- Price
- £18.92
- Rating
- 4.6/5
- Reviews
- 1,897
- Age
- 1mo ago

adidas Unisex Kids Tensaur Sport 3.0 Hook and Loop Kids Shoes Core Black/FTWR White/Core Black 3 UK
- Price
- £21.35
- Rating
- 4.8/5
- Reviews
- 997
- Age
- 1mo ago

adidas Unisex Kids Runfalcon 5 Junior Shoes Core Black/Core Black/Core Black 5 UK
- Price
- £24.28
- Rating
- 4.6/5
- Reviews
- 2,802
- Age
- 1mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 13% of clicks, no more. An open shelf where new products get seen.
Brands
28 rising
Sellers
60
Est. top-5 brand share
79%
Top 20: 97%
Est. top-5 click share
13%
Top 20: 31%
Open market
19%
- adidas54%
- Shoe Zone12%
- DREAM PAIRS5%
- Skechers4%
- Under Armour4%
- Kricely3%
Demand
Girls Trainers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 3.4×
Search terms
Top Girls Trainers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- boys trainers368K/yr
- kids trainers273K/yr
- girls trainers269K/yr
- adidas trainers kids144K/yr
- kids shoes114K/yr
- boys black trainers105K/yr
- boys adidas trainers81K/yr
- kids adidas trainers83K/yr
- girls black trainers92K/yr
- adidas kids trainers71K/yr
Reviews and returns
What reviews say buyers love and hate about Girls Trainers
We read the reviews and the return reasons for every product selling here.
“broken after a month of use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Girls Trainers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









