Girls Toys Age 2

Shoppers searched for this 499K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £204K a year.

Searches, last 12 months

499K

Growth, 90 days vs prior 90

-6.7%

Conversion, latest week

2.8%

Market size, estimated

£204Ka year

Peak month

December5.2× the quietest month

Top search term

toys for 2+ year old girls178K searches a year

Listings sell for £14.63 on average, from £5.01 to £31.10. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At £14.63 that is £0 to £1K a year per listing.

Average price

£14.63under the $15 to $100 sweet spot

Price range

£5.01–£31.10

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

1.0%of orders · Amazon United Kingdom median 0.6%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #21 within Luggage & Travel Gear. It carries 2,784 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

2.8%

Average rank

#21in Luggage & Travel Gear

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,784per listing

Listings tracked

36

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

34 months