Girls Toys Age 2
MaybeReturns run at only 1.0% of orders. But demand is soft, at -6.7% this quarter, so Girls Toys Age 2 is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 2,461 Fashion niches · +8 vs the category median of 4856
- Market size
- £204K/yr499K searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 37%top-5 click share · 31 brands · 84 sellers
Flapen Score
Girls Toys Age 2 against its category
The dotted line is the Fashion average. Past it, Girls Toys Age 2 is stronger. Inside it, weaker.
Market
The Girls Toys Age 2 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Girls Toys Age 2 499K times last year and spent an estimated £204K. The top 5 brands take 44% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
2.8% of searches ended in a purchase last week.
Shoppers searched for this 499K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £204K a year.
- Searches, last 12 months
- 499K
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 2.8%
- Market size, estimated
- £204Ka year
- Peak month
- December5.2× the quietest month
- Top search term
- toys for 2+ year old girls178K searches a year
02 · Price
A sale here is worth £14.63.
Listings sell for £14.63 on average, from £5.01 to £31.10. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At £14.63 that is £0 to £1K a year per listing.
- Average price
- £14.63under the $15 to $100 sweet spot
- Price range
- £5.01–£31.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #21 within Luggage & Travel Gear. It carries 2,784 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #21in Luggage & Travel Gear
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,784per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 4 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Girls Toys Age 2 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Naturally KIDS Unicorn Toys Birthday Gifts for Girls 3 Year Old Girl Gifts for 2 Year Olds Girls Unicorn Backpack
- Price
- £23.91
- Rating
- 4.8/5
- Reviews
- 18,923
- Age
- 6y ago
Busy Board for Toddlers Montessori Sensory Toys Activity Board for Fine Motor Skills Preschool Educational Learning Gifts for 1 2 3 4 5 Year Old Girls & Boys Autism Toys Car Airplane Travel Toy
- Price
- £14.20
- Rating
- 4.5/5
- Reviews
- 759
- Age
- 3y ago
Orchard Toys Dress Up Nelly Educational Kids Games for Sorting Colour Matching and Memory Game First Card Game for Learning Colours & Outfits Baby Flash Cards for Boys & Girls and Toddlers Age 2+
- Price
- £6.06
- Rating
- 4.6/5
- Reviews
- 391
- Age
- 4y ago
Lovchil Toys for 2 Year Old Girls Magnetic Building Blocks Magnetic Tiles Building Construction Set STEM Montessori Toys Preschool Toy for 3 4 5 6 7 8 Year Old Girls Boys Kids Toddler Birthday Gift
- Price
- £15.09
- Rating
- 4.3/5
- Reviews
- 82
- Age
- 2y ago
Kikidex Magnetic Drawing Board Toddler Girl Toys for 1-2 Year Old Doodle Board Pad Learning and Educational Toys for 1 2 3 Year Old Baby Kids Birthday Gift (Pink)
- Price
- £17.40
- Rating
- 4.5/5
- Reviews
- 10,829
- Age
- 3y ago
Trending
90-day click momentum
Unicorn Gifts for 1 2 3 Year Old Girls: Princess Magnetic Wooden Train Set for Girls Montessori Educational Toys for 1 2 3 4 Year Old Fairy Tale Castle Play Mat Birthday Gift for Toddler Girls (Pink)
- Price
- £11.26
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 2mo ago
Naturally KIDS Unicorn Toys Birthday Gifts for Girls 3 Year Old Girl Gifts for 2 Year Olds Girls Unicorn Backpack
- Price
- £23.91
- Rating
- 4.8/5
- Reviews
- 18,923
- Age
- 6y ago
Moonkie Hug & Go Toddler Backpack Bunny Kids Bag with Detachable Toy Soft Plush Childrens Backpacks School Bags with Adjustable Straps Baby Toys Perfect for 1 2 3 Year Old Girl Gifts
- Price
- £22.09
- Rating
- 4.7/5
- Reviews
- 369
- Age
- 1y ago
Lovchil Toys for 2 Year Old Girls Magnetic Building Blocks Magnetic Tiles Building Construction Set STEM Montessori Toys Preschool Toy for 3 4 5 6 7 8 Year Old Girls Boys Kids Toddler Birthday Gift
- Price
- £15.09
- Rating
- 4.3/5
- Reviews
- 82
- Age
- 2y ago
RILSO Gifts for 2 3 4 Year Old Girls Toys for 2 3 4 Year Old Girls Wooden Ice Cream Set Play Food Sets for Children Kitchen Ice Cream Toys for Kids Kitchen Accessories Girl Gifts Role Play Toy
- Price
- £15.04
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 1y ago
Newest
by launch dateUnicorn Gifts for 1 2 3 Year Old Girls: Princess Magnetic Wooden Train Set for Girls Montessori Educational Toys for 1 2 3 4 Year Old Fairy Tale Castle Play Mat Birthday Gift for Toddler Girls (Pink)
- Price
- £11.26
- Rating
- 4.8/5
- Reviews
- 33
- Age
- 2mo ago
Lehoo Castle Wooden Train Set for Girls Ages 3+ 38-Piece Unicorn Railway
- Price
- £22.93
- Rating
- 4.5/5
- Reviews
- 1,050
- Age
- 1y ago
Moonkie Hug & Go Toddler Backpack Bunny Kids Bag with Detachable Toy Soft Plush Childrens Backpacks School Bags with Adjustable Straps Baby Toys Perfect for 1 2 3 Year Old Girl Gifts
- Price
- £22.09
- Rating
- 4.7/5
- Reviews
- 369
- Age
- 1y ago
Toddler Bath Toys for 1 2 Year Old: Cute Duck Pink Toys for 1-3 Year Old Girls Gifts - Kids Bath Toy for Girl Age 2-4 - Baby Bath Toys for 18+ Months
- Price
- £10.59
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 1y ago
SYHLN Magnetic Drawing Board: Toys for 1 2 3 Year Old Girls Birthday Gifts Presents - Preschool Educational Learning Doodle Pad Toys for Kids Baby Toddlers Age 1-3 - Pink
- Price
- £15.16
- Rating
- 4.5/5
- Reviews
- 292
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
31 falling
Sellers
84
Top-5 brand share
44%
Top 20: 87%
Top-5 click share
37%
Top 20: 80%
Open market
52%
- Naturally KIDS19%
- Orchard Toys8%
- LeapFrog7%
- TuDou5%
- MELAND5%
- Lovchil4%
Demand
Girls Toys Age 2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Girls Toys Age 2 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toys for 2+ year old girls178K/yr
- present for 2 year old girl44K/yr
- toddler girl toys54K/yr
- presents for 2 year olds girls40K/yr
- gift for 2+ year old girl28K/yr
- two year old girl gifts21K/yr
- gifts for 2 year old girl20K/yr
- 2 year old girl14K/yr
- toys 2+ year old girl13K/yr
- toddler girls toys13K/yr
Reviews and returns
What reviews say buyers love and hate about Girls Toys Age 2
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Box smaller than expected
Its a very small box
very small
HIDDEN CHOKING HAZARD
Choking hazard
WARNING: one of the gadgets is a pair of laces with a very loose toggle which is a major choking hazard
Extremely bad quality lasted 5 minutes before it broke
Not good quality
Obviously no quality control with this manufacturer
The bag broke within 2 weeks
Poor quality and durability
Broke straight away
wouldnt pay full price though
Not worth the price
that would make it more expensive than this
Love
Fun Game
Excellent fun
Fun toy
Excellent product
Excellent build quality
Its is a lovely quality puzzle
Cute gift
Birthday present
Beautiful gift
Good value
Good value for money
Excellent value
Fun & Educational
An excellent learning tool for children
Good educational book
Return
1.0% Return rate 32% Fixable by listing
Box smaller than expected
Its a very small box
very small
Extremely bad quality lasted 5 minutes before it broke
Not good quality
Obviously no quality control with this manufacturer
not a good look for a present
didnt have enough time to get another present
Not presented good enough for present
Doesnt work
Doesn't work how its intended
it doesn't work well
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Girls Toys Age 2 questions
Answered from the same tracked data.