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Girls Swimming Costume

Maybe

The top 5 products take only 19% of clicks. But buyers convert on only 0.9% of searches, so Girls Swimming Costume is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,461 Fashion niches · +2 vs the category median of 48
Market size
£122K/yr1.2M searches / yr
90-day growth
+12.6%search demand this quarter
Competition
19%top-5 click share · 33 brands · 75 sellers

Flapen Score

Girls Swimming Costume against its category

The dotted line is the Fashion average. Past it, Girls Swimming Costume is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Swimming Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girls Swimming Costume 1.2M times last year and spent an estimated £122K. The top 5 brands take 58% of clicks. Demand peaks in Jan. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+12.6%
Conversion, latest week
0.9%
Market size, estimated
£122Ka year
Peak month
January2.1× the quietest month
Top search term
girls swimming costume392K searches a year

02 · Price

A sale here is worth £11.76.

Listings sell for £11.76 on average, from £5.71 to £24.70. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £11.76 that is £1K to £3K a year per listing.

Average price
£11.76under the $15 to $100 sweet spot
Price range
£5.71–£24.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
5.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #60 within Girls. It carries 636 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
99%
Out of stock, average day
2.7%
Average rank
#60in Girls
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
636per listing
Listings tracked
128

04 · Newcomers

Amazon counts 0 of last year's 60 launches as successful.

60 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
60
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Girls Swimming Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

75

Top-5 brand share

58%

Top 20: 94%

Top-5 click share

19%

Top 20: 44%

Open market

37%

  • Speedo19%
  • Ewbob13%
  • FishingDino12%
  • Amazon Essentials9%
  • InfiniZer5%
  • XiaoMoSha5%

Demand

Girls Swimming Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.1×

Search terms

Top Girls Swimming Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls swimming costume392K/yr
  • swimming costume girls279K/yr
  • kids swimming costume78K/yr
  • girls swimsuit52K/yr
  • swimsuit girls41K/yr
  • speedo swimsuit girls59K/yr
  • swimming suit for girls33K/yr
  • girls swimming costumes one piece24K/yr
  • swim suit kids20K/yr
  • girls swimming costume age 12-1321K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Swimming Costume

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall34%−0.10

Too tight

Small in size

came up large

Durability10%−0.09

Split open

Does not last

Fell to pieces after one wear

Value For Money6%−0.02

This is something I would pay £2 for

Not value for money at all

Its quite pricey at £14.99 at time of writing

Material Quality5%

The material is so cheap it is all wrinkle together and just awful

Bad material

Very bad material

Adhesion/Stickiness4%−0.04

the hygiene label that was we pulled off left an awful sticky residue that I could not get off

Love

Size-Overall30%−0.10

True to size

Cute costume, okay fit

Brilliant fit

Quality-Overall20%+1.61

Good quality

Its well made

Good quality swimsuit

Comfort-Overall9%+1.11

Very comfortable

Very comfortable to wear

Comfortable as straps dont pull tight

Color5%+0.30

such lively vibrant colours

Love the colour

I love the range of colours this comes in

Value For Money4%−0.02

Good value for money

Good value for money

Good value

Return

5.5% Return rate 89% Fixable by listing

Size-Overall82%█▇▇▇█▇

Too tight

Small in size

came up large

Quality-Overall3%▅█▇▇▆▇
Material Quality2%▄▄█▂▂▄

The material is so cheap it is all wrinkle together and just awful

Bad material

Very bad material

Zipper Quality1%▆▇▂█▄▅

Zip busted

Transparency1%▃▅▅█▅▄

Almost see-through

FAQ

Common Girls Swimming Costume questions

Answered from the same tracked data.