Girls Swimming Costume
MaybeThe top 5 products take only 19% of clicks. But buyers convert on only 0.9% of searches, so Girls Swimming Costume is a Maybe.
- Flapen Score
- 50 / 100Top 41% of 2,461 Fashion niches · +2 vs the category median of 4850
- Market size
- £122K/yr1.2M searches / yr
- 90-day growth
- +12.6%search demand this quarter
- Competition
- 19%top-5 click share · 33 brands · 75 sellers
Flapen Score
Girls Swimming Costume against its category
The dotted line is the Fashion average. Past it, Girls Swimming Costume is stronger. Inside it, weaker.
Market
The Girls Swimming Costume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Girls Swimming Costume 1.2M times last year and spent an estimated £122K. The top 5 brands take 58% of clicks. Demand peaks in Jan. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +12.6%
- Conversion, latest week
- 0.9%
- Market size, estimated
- £122Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- girls swimming costume392K searches a year
02 · Price
A sale here is worth £11.76.
Listings sell for £11.76 on average, from £5.71 to £24.70. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £11.76 that is £1K to £3K a year per listing.
- Average price
- £11.76under the $15 to $100 sweet spot
- Price range
- £5.71–£24.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 5.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #60 within Girls. It carries 636 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 99%
- Out of stock, average day
- 2.7%
- Average rank
- #60in Girls
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 636per listing
- Listings tracked
- 128
04 · Newcomers
0 of last year's 60 launches cleared the first-year sales bar.
60 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 60
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Girls Swimming Costume products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Essentials Girls Quick-Dry Cross Back One-Piece Swimming Costume with 4-Way Stretch Blue Ditsy Floral 10 Years
- Price
- £12.77
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 5mo ago

Ewbob Girls One Piece Swimsuit Quick Dry Swimwear Swimming Costume Beach Bathing Suit for Kids(C3-005)-Purple-9-10Y
- Price
- £11.91
- Rating
- 4.5/5
- Reviews
- 599
- Age
- 1y ago

Speedo Girls Endurance+ Medalist Swimsuit | Chlorine Resistance | Comfort Fit | SwiMing LeSons | Swim Holiday Black 11-1211-12
- Price
- £8.76
- Rating
- 4.5/5
- Reviews
- 4,944
- Age
- 5y ago

Okdance Swimming Costume for Boys Girls One-Piece Kids Swimsuit Short Sleeve Swimming Costume for Summer Surfing Swimming Water Sports Boy Girl (UK Age 9 Years 11 Years Regular Pink)
- Price
- £9.20
- Rating
- 4.2/5
- Reviews
- 95
- Age
- 7mo ago

Speedo Girls Endurance+ Legsuit Swimsuit | Chlorine Resistance | Comfort Fit | SwiMing LeSons | Swim Holiday Black 13-1413-14
- Price
- £15.38
- Rating
- 4.6/5
- Reviews
- 379
- Age
- 3y ago
Trending
estimated 90-day click momentum
Amazon Essentials Girls Quick-Dry Cross Back One-Piece Swimming Costume with 4-Way Stretch Blue Ditsy Floral 10 Years
- Price
- £12.77
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 5mo ago

Girls Swimming Costume Padded Bras 7-15 Years Two Piece Drawstring Halterneck Girls Tankini Swimsuit with Boy Shorts Kids Bathing Suit Grey Blue Trees 11-12 Years
- Price
- £13.99
- Rating
- 4.5/5
- Reviews
- 150
- Age
- 8mo ago

Girls Swimming Costume Padded Bras 7-15 Years Two Piece Drawstring Halterneck Girls Tankini Swimsuit with Boy Shorts Kids Bathing Suit Black Trees 13-14 Years
- Price
- £11.41
- Rating
- 4.5/5
- Reviews
- 150
- Age
- 8mo ago

XiaoMoSha Swimming Costume Girls One Piece Bathing Suit with Adjustable Straps Color Contrast Trim for Teens Girls 12-13 Years Black
- Price
- £12.79
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 7mo ago

Amazon Essentials Girls Quick-Dry Cross Back One-Piece Swimming Costume with 4-Way Stretch Pink Tomato Red Strawberries 3 Years
- Price
- £11.18
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 5mo ago
Newest
by launch date
Amazon Essentials Girls Quick-Dry Cross Back One-Piece Swimming Costume with 4-Way Stretch Blue Ditsy Floral 10 Years
- Price
- £12.77
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 5mo ago

Amazon Essentials Girls Quick-Dry Cross Back One-Piece Swimming Costume with 4-Way Stretch Pink Tomato Red Strawberries 3 Years
- Price
- £11.18
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 5mo ago

Okdance Swimming Costume for Boys Girls One-Piece Kids Swimsuit Short Sleeve Swimming Costume for Summer Surfing Swimming Water Sports Boy Girl (UK Age 9 Years 11 Years Regular Pink)
- Price
- £9.20
- Rating
- 4.2/5
- Reviews
- 95
- Age
- 7mo ago

XiaoMoSha Swimming Costume Girls One Piece Bathing Suit with Adjustable Straps Color Contrast Trim for Teens Girls 13-14 Years Dark Blue
- Price
- £11.20
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 7mo ago

XiaoMoSha Swimming Costume Girls One Piece Bathing Suit with Adjustable Straps Color Contrast Trim for Teens Girls 12-13 Years Black
- Price
- £12.79
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 19% of clicks, no more. An open shelf where new products get seen.
Brands
33 rising
Sellers
75
Est. top-5 brand share
58%
Top 20: 94%
Est. top-5 click share
19%
Top 20: 44%
Open market
37%
- Speedo19%
- Ewbob13%
- FishingDino12%
- Amazon Essentials9%
- InfiniZer5%
- XiaoMoSha5%
Demand
Girls Swimming Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.1×
Search terms
Top Girls Swimming Costume search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- girls swimming costume392K/yr
- swimming costume girls279K/yr
- kids swimming costume78K/yr
- girls swimsuit52K/yr
- swimsuit girls41K/yr
- speedo swimsuit girls59K/yr
- swimming suit for girls33K/yr
- girls swimming costumes one piece24K/yr
- swim suit kids20K/yr
- girls swimming costume age 12-1321K/yr
Reviews and returns
What reviews say buyers love and hate about Girls Swimming Costume
We read the reviews and the return reasons for every product selling here.
“Too tight”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Girls Swimming Costume questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









