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Girls Sun Hat

Maybe

Search demand grew +283.1% this quarter. But shoppers spend an estimated $40K a year here, so Girls Sun Hat is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 2,461 Fashion niches · +15 vs the category median of 48
Market size
£40K/yr151K searches / yr
90-day growth
+283.1%search demand this quarter
Competition
15%top-5 click share · 60 brands · 76 sellers

Flapen Score

Girls Sun Hat against its category

The dotted line is the Fashion average. Past it, Girls Sun Hat is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Sun Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girls Sun Hat 151K times last year and spent an estimated £40K. The top 5 brands take 38% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +283.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
+283.1%
Conversion, latest week
2.7%
Market size, estimated
£40Ka year
Peak month
May17.0× the quietest month
Top search term
girls sun hat27K searches a year

02 · Price

A sale here is worth £9.76.

Listings sell for £9.76 on average, from £3.80 to £16.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.76 that is £0 to £976 a year per listing.

Average price
£9.76under the $15 to $100 sweet spot
Price range
£3.80–£16.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£976
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #51 within Baby. It carries 1,044 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
98%
Out of stock, average day
4.8%
Average rank
#51in Baby
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,044per listing
Listings tracked
175

04 · Newcomers

0 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Girls Sun Hat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 15% of clicks, no more. An open shelf where new products get seen.

£0£403£805£1K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

60 falling

Sellers

76

Est. top-5 brand share

38%

Top 20: 78%

Est. top-5 click share

15%

Top 20: 40%

Open market

58%

  • JAN & JUL12%
  • MHJY9%
  • 4sold7%
  • Malaxlx6%
  • Adventure Togs4%
  • Zuimei4%

Demand

Girls Sun Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 17.0×

Search terms

Top Girls Sun Hat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • girls sun hat27K/yr
  • boys sun hat20K/yr
  • toddler hat28K/yr
  • sunhat kids10K/yr
  • sun hats kids9K/yr
  • kids summer hat11K/yr
  • kids sun hats7K/yr
  • kids sunhat6K/yr
  • toddler bucket hat 2-3 years6K/yr
  • childrens sun hat5K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Sun Hat

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
46%of negative reviews mention “Size-Overall”
1.0%of orders come back
“Too small”
A buyer, on “Size-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Girls Sun Hat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data