girls sun hat
Worth a lookShows demand growing +283.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+283.1%90-day search growth — must beat 0% to launch
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Good1,044.41avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.76avg listing price — sweet spot $15–$100
Price range
Bad£3.80–£16.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£40K£40K/yr · 151K searches
According to Flapen's Amazon United Kingdom niche tracking, girls sun hat is a £40K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 63/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
girls sun hat market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £29K–£39K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 90%
- Out of stock
- 4.8%
- Avg brand age
- 39 months
- Avg seller age
- 184 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
60 falling
Sellers
76
Top-5 brand share
38%
Top 20: 78%
Top-5 click share
15%
Top 20: 40%
Open market
58%
- JAN & JUL12%
- MHJY9%
- 4sold7%
- Malaxlx6%
- Adventure Togs4%
- Zuimei4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +283.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 17.0×
Top girls sun hat search terms
- girls sun hat27K/yr
- boys sun hat20K/yr
- toddler hat28K/yr
- sunhat kids10K/yr
- sun hats kids9K/yr
- kids summer hat11K/yr
- kids sun hats7K/yr
- kids sunhat6K/yr
- toddler bucket hat 2-3 years6K/yr
- childrens sun hat5K/yr
Top girls sun hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MHJY Kids Sun Hat Girls UV Protection Summer Hats Adjustable Beach Cap Unicorn Bucket Hats with Wide Brim Neck Flap for Toddlers 2-9 Years
MHJY£7.934.7★576 rev
FOUNSHO 2 Pieces Baby Bucket Sun Hat Kids Summer Outdoor Fisherman Hats Toddler Sun Protection Wide Brim Beach Cap with Chin Strap for Boys Girls Child 2-4 Years (UK Alpha S M Dinosaur+Car)
FOUNSHO£8.124.4★28 rev
2Pcs Toddler Sun Hat Kids Adjustable Girls Bucket Hats Baby Summer Sun Hat with Adjustable Head Drawstring and Chin Strap Outdoor Kids Summer Protection Bucket Hats 1-3 Years Pink
Zuimei£5.974.5★75 rev
MHJY Kids Sun Hat Girls UV Protection Summer Hats Adjustable Beach Cap Unicorn Bucket Hats with Wide Brim Neck Flap for Toddlers 2-9 Years
MHJY£8.374.7★576 rev
PythJooh 1PC Girls Boys Embroidered Smile Face Bucket Hat Kids Reversible Sun Hat Foldable Beach Hats Outdoor Caps for 2-8Years Pink/Purple
PythJooh£9.254.4★48 rev
Newest
by launch dateFOUNSHO 2 Pieces Baby Bucket Sun Hat Kids Summer Outdoor Fisherman Hats Toddler Sun Protection Wide Brim Beach Cap with Chin Strap for Boys Girls Child 2-4 Years (UK Alpha S M Dinosaur+Car)
FOUNSHO£8.1228 rev
MASOCIO Baby Sun Hat Toddler Kids Girls Summer Bucket Hats 2 Pcs Child Children Sunhat Babies 3 4 5 Neck Cover Protection Wide Brim Age 2-6 Years Multicolor 2
MASOCIO£12.97151 rev
Get Trend Disney Stitch Sunglasses Baseball Cap Set for Girls Breathable Adjustable Summer Sun Hat and UV400 Kids Sunglasses Summer Kids Travel Essentials (Lilac Disney Stitch)
Get Trend£11.64265 rev
PythJooh 1PC Girls Boys Embroidered Smile Face Bucket Hat Kids Reversible Sun Hat Foldable Beach Hats Outdoor Caps for 2-8Years Pink/Purple
PythJooh£9.2548 rev
FURTALK Cotton Baby Toddler Sun Hat UPF 50+ UV Protection Kids Unisex Girls & Boys Summer Cap with Adjustable Chin Strap Neck Flap Grey 6-24 Months
FURTALK£12.27565 rev
Trending
90-day click momentum2Pcs Toddler Sun Hat Kids Adjustable Girls Bucket Hats Baby Summer Sun Hat with Adjustable Head Drawstring and Chin Strap Outdoor Kids Summer Protection Bucket Hats 1-3 Years Pink
Zuimei£5.974.5★
YMYDYFC Baby Sun Hat Toddler Summer UPF 50+ Sun Protection Baby Boy Hats Beach Hats Dinosaur Bucket for Baby Girl Adjustable Kid Cap 2-4 Years
YMYDYFC£8.804.6★
Adorel Baby Boys Bucket Hat Adjustable Sun Hat Pack of 2 Plain Grey&Deep Blue 6-24 Months (Manufacturer Size:S)
Adorel£12.434.6★
4sold Childrens Kids Baseball Sun-Hat 50 UPF Cap HAT Boys Girls Pink
4sold£8.434.3★
SONMONY Smile Face Toddler Baseball Cap Boy Baseball Hats Kids Washed Funny Hats Adjustable Cute Caps for 3-12 Years Green One Size
SONMONY£11.504.7★
What buyers say about girls sun hat
What buyers praise and complain about, mined from review topics.What buyers love
“Bought two of these for my girl on holiday and they were brilliant, good quality and arrived on time”
“Good fit”
“The hat is adjustable”
“the strap holds it in place well”
“Good buy”
“The material is good its very soft and well made and I really like the fact that they are adjustable and can be tightened around your kids head”
“Does what its meant to”
“Colour is as shown”
“Perfect and easy to use”
“These hats are brilliant, great cover, light weight, and have lasted us a year with regular washes, nursery, holidays etc”
What buyers complain about
“Too small”
“Poor quality”
“Quite an expensive mistake”
“Bad stitching”
“not 0-6 as advertised”
“The adjustable elastic broke immediately when trying it on my daughter”
“A little thinner than it looks on the picture”
“the design is not fit for purpose”
Top return reasons
Common questions
- Is girls sun hat profitable to sell on Amazon United Kingdom?
- The niche generates £40K/yr across 175 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is +283.1%. Flapen's verdict: Worth a look (63/100).
- How competitive is the girls sun hat niche?
- 60 brands and 76 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in girls sun hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.0%.
- When does demand for girls sun hat peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 17.0× the quietest.
- What does it cost to enter the girls sun hat niche?
- Listings span £3.80–£16.97; the average listing price is £9.76 (sweet spot $15–$100). The average incumbent carries 1,044 reviews — the moat a new listing must climb.