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Girls Sun Hat

Maybe

Search demand grew +283.1% this quarter. But shoppers spend only $40K a year here, so Girls Sun Hat is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 2,461 Fashion niches · +15 vs the category median of 48
Market size
£40K/yr151K searches / yr
90-day growth
+283.1%search demand this quarter
Competition
15%top-5 click share · 60 brands · 76 sellers

Flapen Score

Girls Sun Hat against its category

The dotted line is the Fashion average. Past it, Girls Sun Hat is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Sun Hat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girls Sun Hat 151K times last year and spent an estimated £40K. The top 5 brands take 38% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +283.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
151K
Growth, 90 days vs prior 90
+283.1%
Conversion, latest week
2.7%
Market size, estimated
£40Ka year
Peak month
May17.0× the quietest month
Top search term
girls sun hat27K searches a year

02 · Price

A sale here is worth £9.76.

Listings sell for £9.76 on average, from £3.80 to £16.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.76 that is £0 to £976 a year per listing.

Average price
£9.76under the $15 to $100 sweet spot
Price range
£3.80–£16.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£976
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #51 within Baby. It carries 1,044 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
98%
Out of stock, average day
4.8%
Average rank
#51in Baby
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,044per listing
Listings tracked
175

04 · Newcomers

Amazon counts 0 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Girls Sun Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

£0£403£805£1K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

60 falling

Sellers

76

Top-5 brand share

38%

Top 20: 78%

Top-5 click share

15%

Top 20: 40%

Open market

58%

  • JAN & JUL12%
  • MHJY9%
  • 4sold7%
  • Malaxlx6%
  • Adventure Togs4%
  • Zuimei4%

Demand

Girls Sun Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 17.0×

Search terms

Top Girls Sun Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls sun hat27K/yr
  • boys sun hat20K/yr
  • toddler hat28K/yr
  • sunhat kids10K/yr
  • sun hats kids9K/yr
  • kids summer hat11K/yr
  • kids sun hats7K/yr
  • kids sunhat6K/yr
  • toddler bucket hat 2-3 years6K/yr
  • childrens sun hat5K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Sun Hat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall46%−0.21

Too small

Wrong size

Little bit big

Quality-Overall10%+1.59

Poor quality

Not good quality

Poor quality product

Value For Money7%+0.43

Quite an expensive mistake

It was pricey

bought them for £12.99 next day they went down to £9.96 within a few days

Stitch/Finish/Polish4%−0.02

Bad stitching

Advertised Vs Actual Product3%−0.01

not 0-6 as advertised

Item isnt as described which is why Iv only given 2 stars

Love

Quality-Overall25%+1.59

Bought two of these for my girl on holiday and they were brilliant, good quality and arrived on time

lovely quality set

Excellent product

Size-Overall20%−0.21

Good fit

Fits my 8 year old's head perfectly

Perfect fit for my 1 year old

Adjustability/Rotatability/Reclining8%+0.40

The hat is adjustable

they're adjustable on the head part which fits well

easy to adjust

Strap/String Quality5%+0.42

the strap holds it in place well

adjustable straps so it stays on securely

I like the straps to keep it secure

Value For Money4%+0.43

Good buy

well made worth the money

Good value for money

Return

1.0% Return rate 90% Fixable by listing

Size-Overall77%▆█▆▆▇▆

Too small

Wrong size

Little bit big

Material Quality3%▁▁▆▇▅█
Quality-Overall3%▁▁▁███

Poor quality

Not good quality

Poor quality product

Color3%▁▁▁▄█▆
Advertised Vs Actual Product2%▁▁▆▁▄█

not 0-6 as advertised

Item isnt as described which is why Iv only given 2 stars

FAQ

Common Girls Sun Hat questions

Answered from the same tracked data.