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Girls Slippers

Fail

Demand is soft, at -31.4% this quarter, so Girls Slippers is a Fail.

Flapen Score
45
45 / 100
Ranks 1,513 of 2,461 Fashion niches · −3 vs the category median of 48
Market size
£49K/yr438K searches / yr
90-day growth
-31.4%search demand this quarter
Competition
17%top-5 click share · 39 brands · 43 sellers

Flapen Score

Girls Slippers against its category

The dotted line is the Fashion average. Past it, Girls Slippers is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Slippers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girls Slippers 438K times last year and spent an estimated £49K. The top 5 brands take 46% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 438K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
438K
Growth, 90 days vs prior 90
-31.4%
Conversion, latest week
1.0%
Market size, estimated
£49Ka year
Peak month
December8.3× the quietest month
Top search term
girls slippers122K searches a year

02 · Price

A sale here is worth £11.52.

Listings sell for £11.52 on average, from £6.39 to £18.99. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.52 that is £0 to £1K a year per listing.

Average price
£11.52under the $15 to $100 sweet spot
Price range
£6.39–£18.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #50 within Boys. It carries 635 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
86%
Out of stock, average day
16.9%
Average rank
#50in Boys
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
635per listing
Listings tracked
130

04 · Newcomers

Amazon counts 0 of last year's 29 launches as successful.

29 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
29
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Girls Slippers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

£0£990£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

43

Top-5 brand share

46%

Top 20: 88%

Top-5 click share

17%

Top 20: 39%

Open market

48%

  • Fadezar14%
  • DRECAGE9%
  • Guyarns8%
  • Hitopteu8%
  • The Slipper Company7%
  • Disney6%

Demand

Girls Slippers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.3×

Search terms

Top Girls Slippers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls slippers122K/yr
  • toddler slippers79K/yr
  • kids slippers girls33K/yr
  • girls slippers size 226K/yr
  • girls slippers size 124K/yr
  • girls slippers size 319K/yr
  • slippers girls14K/yr
  • girls slippers size 1316K/yr
  • toddler slippers size 512K/yr
  • toddler slippers size 612K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Slippers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall52%−0.31

Size up

Too big

On the small size

Quality-Overall8%+0.25

Not well made

not the best for quality

really poor quality

Durability5%−0.03

Have not lasted well

its not long lasting

Not long lasting

Advertised Vs Actual Product5%−0.04

Not like the picture

They don't look like the picture

Functionality-Overall5%−0.05

Lights not working on one shoe

Love

Comfort-Overall30%+2.77

Comfortable fit

Very comfortable to wear

Very Good comfy slippers

Size-Overall13%−0.31

fits perfectly

They fit nice and snug

Wide fitting

Quality-Overall12%+0.25

Good sturdy quality item

Great quality - this was the 3rd pair of slippers Ive ordered off amazon for my daughter as tried two other types/brands

Excellent product

Value For Money9%+0.13

good product reasonable price

Good value for money

Good value

Soft Feel7%

Comfy soft slippers

Soft and fluffy and very comfortable

Cute and soft

Return

3.5% Return rate 82% Fixable by listing

Size-Overall57%█▆▆█▆▇

Size up

Too big

On the small size

Feet Fit14%▆▅▇▅▃█

Not for wide feet

Width5%▆█▂█▇█

Not for wide feet

Bit wide,

Quality-Overall3%▃█▇▆▂▃

Not well made

not the best for quality

really poor quality

Color3%▁▁▄▄█▂

Colour not as expected

Only 3* because colour nothing like expected

FAQ

Common Girls Slippers questions

Answered from the same tracked data.