girls shorts
Worth a lookShows demand growing +340.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+340.8%90-day search growth — must beat 0% to launch
Competition
Incredible16%top-5 click share — an open shelf
Review moat
Great303.01avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£4.94–£22.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.72avg listing price — sweet spot $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£54K£54K/yr · 345K searches
According to Flapen's Amazon United Kingdom niche tracking, girls shorts is a £54K/yr Amazon United Kingdom market (345K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
girls shorts market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- £54K–£64K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #42
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 92%
- Out of stock
- 2.2%
- Avg brand age
- 39 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
40 falling
Sellers
56
Top-5 brand share
62%
Top 20: 92%
Top-5 click share
16%
Top 20: 42%
Open market
34%
- Auranso27%
- JOCMIC10%
- Amazon Essentials9%
- KEREDA8%
- Adorel7%
- FedMois4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +340.8% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.3×
Top girls shorts search terms
- girls shorts87K/yr
- girls black shorts23K/yr
- girls cycling shorts31K/yr
- kids shorts21K/yr
- black shorts girls23K/yr
- shorts for girls15K/yr
- cycling shorts girls17K/yr
- pe shorts girls15K/yr
- girls black cycling shorts15K/yr
- girls school shorts9K/yr
Top girls shorts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Auranso Girls Athletic Shorts 6-14 Years Teen Kids Running PE Gym Sports Shorts Colourful Summer Casual Beach Short Pants 3 Pack Black Pink Grey 10-12 Years
Auranso£12.254.5★267 rev
JOCMIC Girls Shorts Cotton Cycling for Teen Breathable and Safety Bike Summer Sports Gym Dance 3 Pack Black 10-12 Years Tag 150
JOCMIC£9.074.5★221 rev
JOCMIC Girls Cycling Cotton Breathable and Safety Shorts for Summer Sports Gym Dance 3 Pack Black 10-12 Years Tag 160
JOCMIC£9.844.6★185 rev
Adorel Girls Shorts Cycling Short Leggings Sports Cotton Summer Pack of 3 Black 8-10 Years (Manufacturer Size 140)
Adorel£9.654.6★332 rev
InfiniZer 4 Pack Girls Cycling Shorts Breathable Dance Cycle Gymnastic PE Shorts Under Dress Leggings for Teen Kids Girls Age 5-12 (Age 11-12 Years Black)
InfiniZer£10.554.2★32 rev
Newest
by launch date
SCCGKP 2 Pack Girls Cycling Shorts Breathable Dance Cycle Gymnastic PE Shorts Under Dress Leggings for Teen Kids Girls Age 5-12 (UK Age 9 Years 10 Years Regular Black)
SCCGKP£6.596 rev
InfiniZer 4 Pack Girls Cycling Shorts Breathable Dance Cycle Gymnastic PE Shorts Under Dress Leggings for Teen Kids Girls Age 5-12 (Age 11-12 Years Black)
InfiniZer£10.5532 rev
Fiohiros Girls Athletic Shorts Summer Loose 8-14 Years Girls Shorts Colourful Sports Short for Casual Beach School 3 Pack (UK Age 12 Years 14 Years Regular Black Gray Pink)
Fiohiros£12.3623 rev
Amazon Essentials Girls Pull-On Shorts Pack of 3 Apples/Mauve/Unicorn 6-7 Years
Amazon Essentials£11.22359 rev
Adorel Girls Shorts Cycling Short Leggings Sports Cotton Summer Pack of 3 Black 8-10 Years (Manufacturer Size 140)
Adorel£9.65332 rev
Trending
90-day click momentumJOCMIC Girls Shorts Cotton Cycling for Teen Breathable and Safety Bike Summer Sports Gym Dance 3 Pack Black 10-12 Years Tag 150
JOCMIC£9.074.5★
SCCGKP 2 Pack Girls Cycling Shorts Breathable Dance Cycle Gymnastic PE Shorts Under Dress Leggings for Teen Kids Girls Age 5-12 (UK Age 9 Years 10 Years Regular Black)
SCCGKP£6.594.7★
Auranso 5 Pack Black Girls Cycling Shorts Cotton Kids Childrens Dance Shorts Summer PE School Sports Shorts Leggings Black 10-11 Years
Auranso£13.574.6★
Auranso Girls Cycling Shorts 10-12 Years PE Dance Short Leggings Kids Summer Over Knee Half Length Cycle Shorts 3 Pack Black Rose Purple
Auranso£13.904.5★
InfiniZer 4 Pack Girls Cycling Shorts Breathable Dance Cycle Gymnastic PE Shorts Under Dress Leggings for Teen Kids Girls Age 5-12 (Age 11-12 Years Black)
InfiniZer£10.554.2★
What buyers say about girls shorts
What buyers praise and complain about, mined from review topics.What buyers love
“The fit is secure”
“extremely good quality and very thick”
“Theyre really comfortable”
“Good for the price”
“Nice material, good stretch”
“Nice very soft on touch”
“good material”
“This is great for any sporting activity and gym use”
“The pockets are a useful addition”
“breathable”
What buyers complain about
“Too small”
“Absolutely rubbish”
“material is thick”
“the material feels a bit cheap”
“See-through at times”
“there's a hole in 1 pair”
“ripped really easily at the sides”
“price way too high”
“Thin and small”
“Awful big and baggy round the leg”
Top return reasons
Common questions
- Is girls shorts profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 151 tracked products. 3 of 36 products launched in the last 360 days are still selling. 90-day search growth is +340.8%. Flapen's verdict: Worth a look (62/100).
- How competitive is the girls shorts niche?
- 40 brands and 56 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in girls shorts?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 2.2%.
- When does demand for girls shorts peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.3× the quietest.
- What does it cost to enter the girls shorts niche?
- Listings span £4.94–£22.52; the average listing price is £10.72 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.