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Girls Shorts

Maybe

Search demand grew +340.8% this quarter. But shoppers spend only $54K a year here, so Girls Shorts is a Maybe.

Filters Trending
Flapen Score
62
62 / 100
Top 8% of 2,461 Fashion niches · +14 vs the category median of 48
Market size
£54K/yr345K searches / yr
90-day growth
+340.8%search demand this quarter
Competition
16%top-5 click share · 40 brands · 56 sellers

Flapen Score

Girls Shorts against its category

The dotted line is the Fashion average. Past it, Girls Shorts is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Shorts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girls Shorts 345K times last year and spent an estimated £54K. The top 5 brands take 62% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +340.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
345K
Growth, 90 days vs prior 90
+340.8%
Conversion, latest week
1.5%
Market size, estimated
£54Ka year
Peak month
May8.3× the quietest month
Top search term
girls shorts87K searches a year

02 · Price

A sale here is worth £10.72.

Listings sell for £10.72 on average, from £4.94 to £22.52. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £10.72 that is £0 to £1K a year per listing.

Average price
£10.72under the $15 to $100 sweet spot
Price range
£4.94–£22.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #42 within Girls. It carries 303 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
99%
Out of stock, average day
2.2%
Average rank
#42in Girls
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
303per listing
Listings tracked
151

04 · Newcomers

Amazon counts 3 of last year's 36 launches as successful.

36 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
36
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Girls Shorts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 falling

Sellers

56

Top-5 brand share

62%

Top 20: 92%

Top-5 click share

16%

Top 20: 42%

Open market

34%

  • Auranso27%
  • JOCMIC10%
  • Amazon Essentials9%
  • KEREDA8%
  • Adorel7%
  • FedMois4%

Demand

Girls Shorts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.3×

Search terms

Top Girls Shorts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls shorts87K/yr
  • girls black shorts23K/yr
  • girls cycling shorts31K/yr
  • kids shorts21K/yr
  • black shorts girls23K/yr
  • shorts for girls15K/yr
  • cycling shorts girls17K/yr
  • pe shorts girls15K/yr
  • girls black cycling shorts15K/yr
  • girls school shorts9K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Shorts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.03

Too small

Too short

size down

Quality-Overall8%−0.01

Absolutely rubbish

Poor quality, very thin

Poor quality

Thickness7%−0.09

material is thick

Thin

material is a bit thinner than I expected

Material Quality6%−0.06

the material feels a bit cheap

Really thin flimsy material

Material is like tights veey thin

Transparency5%−0.09

See-through at times

it does mean they are slightly see-through

Thin and see-through

Love

Size-Overall16%−0.03

The fit is secure

Good fit

fits as expected

Quality-Overall14%−0.01

extremely good quality and very thick

They also seem well made overall

Excellent quality

Comfort-Overall12%+1.47

Theyre really comfortable

Comfortable Shorts That Are Great for Everyday Wear

they are comfortable to wear

Value For Money10%+0.33

Good for the price

Good value for money

Worth the money

Stretchability/Expandability/Elasticity5%+0.42

Nice material, good stretch

have kept their stretch and wash well

stretchy material

Return

2.2% Return rate 73% Fixable by listing

Size-Overall62%█▆▆▆▆▆

Too small

Too short

size down

Material Quality9%▃▃▅▆▆█

the material feels a bit cheap

Really thin flimsy material

Material is like tights veey thin

Length6%▄█▄▃▅▅
Quality-Overall5%▄▁▆▇█▇

Absolutely rubbish

Poor quality, very thin

Poor quality

Waist Fit4%▁▅█▆▅█

FAQ

Common Girls Shorts questions

Answered from the same tracked data.