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Girls Shoes

Maybe

The top 5 products take only 6% of clicks. But buyers convert on only 1.1% of searches, so Girls Shoes is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£155K/yr759K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
6%top-5 click share · 52 brands · 125 sellers

Flapen Score

Girls Shoes against its category

The dotted line is the Fashion average. Past it, Girls Shoes is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Shoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girls Shoes 759K times last year and spent an estimated £155K. The top 5 brands take 69% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 759K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.

Searches, last 12 months
759K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
1.1%
Market size, estimated
£155Ka year
Top search term
girls shoes122K searches a year

02 · Price

A sale here is worth £19.32.

Listings sell for £19.32 on average, from £4.90 to £59.25. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £19.32 that is £0 to £2K a year per listing.

Average price
£19.32inside the $15 to $100 sweet spot
Price range
£4.90–£59.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #81 within Boys. It carries 1,118 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
89%
Out of stock, average day
4.7%
Average rank
#81in Boys
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,118per listing
Listings tracked
507

04 · Newcomers

12 of last year's 110 launches cleared the first-year sales bar.

110 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
110
Successful launches
12Amazon's first-year sales bar
Average brand age
47 months

Products

Top Girls Shoes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 6% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

52 rising

Sellers

125

Est. top-5 brand share

69%

Top 20: 94%

Est. top-5 click share

6%

Top 20: 17%

Open market

47%

  • Skechers16%
  • adidas16%
  • Shoe Zone8%
  • KKTOTO6%
  • DREAM PAIRS4%
  • RTOUNT3%

Demand

Girls Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Apr · busiest ÷ quietest = 6.8× · 10 of 12 months tracked

Search terms

Top Girls Shoes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • girls shoes122K/yr
  • girls trainers size 150K/yr
  • girls trainers size 248K/yr
  • girls adidas trainers47K/yr
  • girls trainers size 347K/yr
  • girls skechers45K/yr
  • girls nike trainers44K/yr
  • girls trainers size 1342K/yr
  • skechers girls36K/yr
  • skechers girls trainers25K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Shoes

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Comfort-Overall”
20%of negative reviews mention “Size-Overall”
3.9%of orders come back
“they were huge”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Girls Shoes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data