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Girls Shoes

Maybe

The top 5 products take only 6% of clicks. But buyers convert on only 1.1% of searches, so Girls Shoes is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£155K/yr759K searches / yr
90-day growth
+2.0%search demand this quarter
Competition
6%top-5 click share · 52 brands · 125 sellers

Flapen Score

Girls Shoes against its category

The dotted line is the Fashion average. Past it, Girls Shoes is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Shoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girls Shoes 759K times last year and spent an estimated £155K. The top 5 brands take 69% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 759K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.

Searches, last 12 months
759K
Growth, 90 days vs prior 90
+2.0%
Conversion, latest week
1.1%
Market size, estimated
£155Ka year
Top search term
girls shoes122K searches a year

02 · Price

A sale here is worth £19.32.

Listings sell for £19.32 on average, from £4.90 to £59.25. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £19.32 that is £0 to £2K a year per listing.

Average price
£19.32inside the $15 to $100 sweet spot
Price range
£4.90–£59.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #81 within Boys. It carries 1,118 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
89%
Out of stock, average day
4.7%
Average rank
#81in Boys
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,118per listing
Listings tracked
507

04 · Newcomers

Amazon counts 12 of last year's 110 launches as successful.

110 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
110
Successful launches
12Amazon's first-year sales bar
Average brand age
47 months

Products

Top Girls Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 6% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

52 rising

Sellers

125

Top-5 brand share

69%

Top 20: 94%

Top-5 click share

6%

Top 20: 17%

Open market

47%

  • Skechers16%
  • adidas16%
  • Shoe Zone8%
  • KKTOTO6%
  • DREAM PAIRS4%
  • RTOUNT3%

Demand

Girls Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Apr · busiest ÷ quietest = 6.8× · 10 of 12 months tracked

Search terms

Top Girls Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls shoes122K/yr
  • girls trainers size 150K/yr
  • girls trainers size 248K/yr
  • girls adidas trainers47K/yr
  • girls trainers size 347K/yr
  • girls skechers45K/yr
  • girls nike trainers44K/yr
  • girls trainers size 1342K/yr
  • skechers girls36K/yr
  • skechers girls trainers25K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Shoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%+0.70

they were huge

Narrow fit

Very small

Quality-Overall20%−0.08

Poor quality control

Poor Quality

Absolutely rubbish

Durability15%−0.12

Falling apart within a couple of weeks

Fell apart after being worn once

Not very durable

Comfort-Overall4%+1.66

Not comfortable

Had them on one night out and the insides have gone so uncomfortable and are ruined

she finds them uncomfortable already

Value For Money3%+1.14

not worth money

a little on the expensive side

waste of money

Love

Comfort-Overall19%+1.66

Really comfortable

Great lovely shoes very comfortable

are comfortable to wear

Size-Overall18%+0.70

Lovely shoes and fitted well

Nice smart fits well

Fit well

Value For Money16%+1.14

Good value for money

Value for money

Good price

Quality-Overall16%−0.08

Good quality shoes

Build quality is reasonable for the price

Best quality

Weight Light3%+0.27

The lightweight

The lightweight build

These trainers are lightweight

Return

3.9% Return rate 84% Fixable by listing

Size-Overall64%▇▇▇█▇█

they were huge

Narrow fit

Very small

Feet Fit10%█▆▇▇▇▇
Width7%▆█▅▆▇▆
Color4%▂▆█▇▅▄

though they wont stay pristine in white for long

Wrong colour arrived

Comfort-Overall3%▆██▄▅▄

Not comfortable

Had them on one night out and the insides have gone so uncomfortable and are ruined

she finds them uncomfortable already

FAQ

Common Girls Shoes questions

Answered from the same tracked data.