girls shoes
Worth a lookShows a fragmented shelf (top 5 take 6% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Competition
Incredible6%top-5 click share — an open shelf
Avg price
Great£19.32avg listing price — sweet spot $15–$100
Price range
Great£4.90–£59.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,117.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Okay£155K£155K/yr · 759K searches
Growth
Okay+2.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, girls shoes is a £155K/yr Amazon United Kingdom market (759K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
girls shoes market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- £155K–£193K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 69%
- Out of stock
- 4.7%
- Avg brand age
- 47 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (6% combined) — an open shelf where new products get seen.Brands
52 rising
Sellers
125
Top-5 brand share
69%
Top 20: 94%
Top-5 click share
6%
Top 20: 17%
Open market
47%
- Skechers16%
- adidas16%
- Shoe Zone8%
- KKTOTO6%
- DREAM PAIRS4%
- RTOUNT3%
Demand
Weekly Amazon search volume, last 41 weeks — +2.0% search growth over the last 90 days.Top girls shoes search terms
- girls shoes122K/yr
- girls trainers size 150K/yr
- girls trainers size 248K/yr
- girls adidas trainers47K/yr
- girls trainers size 347K/yr
- girls skechers45K/yr
- girls nike trainers44K/yr
- girls trainers size 1342K/yr
- skechers girls36K/yr
- skechers girls trainers25K/yr
Top girls shoes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Skechers Girls Dreamy Dancer Radiant Rogue Trainers Navy & Hot Pink Mesh/Multi Trim 1 UK
Skechers£18.184.5★329 rev
Skechers Girls Dreamy Dancer Radiant Rogue Trainers Navy & Hot Pink Mesh/Multi Trim 12.5 UK
Skechers£20.984.7★1,131 rev
XL Kids White Easy Fasten Trainer - Size 3 UK - White
Shoe Zone£9.814.0★20 rev
Skechers Girls Dreamy Dancer Radiant Rogue Trainers Navy & Hot Pink Mesh/Multi Trim 4 UK
Skechers£20.274.7★1,131 rev
adidas Unisex Kids Hoops Classic Shoes FTWR White/Team Victory Red/Core Black 2 UK
adidas£23.904.4★110 rev
Newest
by launch dateadidas Unisex Kids Hoops Classic Shoes FTWR White/Team Victory Red/Core Black 2 UK
adidas£23.90110 rev
KKTOTO Kids White Trainers Boys School Shoes for Girls Lightweight Mesh Breathable Athletic Tennis Running Sneakers 1 UK
KKTOTO£22.96136 rev
RTOUNT Boys Purple Trainers for Girls School Walking Tennis Shoes for Big Kid Running Adjustable Strap Sneakers Size 1 Child
RTOUNT£23.4684 rev
Daclay Boys Trainers Size Kids Running Shoes Breathable School Children Outdoor Sports Pink Sneakers
Daclay£13.55111 rev
DREAM PAIRS Girls Shoes Kids Tennis Sparkle Ease Running Athletic Lightweight Sneakers for Little/Big Kids Toddler Size 13 Little Kid Navy/Purple/Blue SDRS2411K
DREAM PAIRS£19.721,627 rev
Trending
90-day click momentum
DREAM PAIRS Kids Trendy Fashion Sneakers Size 2 Big Kid White
DREAM PAIRS£11.144.4★
XL Kids White Easy Fasten Trainer - Size 3 UK - White
Shoe Zone£9.814.0★
Skechers Girls Dreamy Dancer Radiant Rogue Trainers Navy & Hot Pink Mesh/Multi Trim 1 UK
Skechers£18.184.5★
Skechers Girls Go Run 600 Shimmer Speeder Trainers Pink Light Pink Mesh Multi Foil Trim Lpmt 13 UK Child
Skechers£21.724.4★
DREAM PAIRS Girls Shoes Kids Tennis Sparkle Ease Running Athletic Lightweight Sneakers for Little/Big Kids Toddler Size 13 Little Kid Navy/Purple/Blue SDRS2411K
DREAM PAIRS£19.724.7★
What buyers say about girls shoes
What buyers praise and complain about, mined from review topics.What buyers love
“Really comfortable”
“Lovely shoes and fitted well”
“Good value for money”
“Good quality shoes”
“The lightweight”
“Very durable”
“Perfect Trainer”
“Lovely colour”
“Nice as advertised”
“nice design”
What buyers complain about
“they were huge”
“Poor quality control”
“Falling apart within a couple of weeks”
“Not comfortable”
“not worth money”
“Not what they say”
“shame about the strap”
“though they wont stay pristine in white for long”
“Slippery non grip soles”
“Warning - pre worn item delivered”
Top return reasons
Common questions
- Is girls shoes profitable to sell on Amazon United Kingdom?
- The niche generates £155K/yr across 507 tracked products. 12 of 110 products launched in the last 360 days are still selling. 90-day search growth is +2.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the girls shoes niche?
- 52 brands and 125 sellers compete. The top 5 products take 6% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in girls shoes?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.9%.
- What does it cost to enter the girls shoes niche?
- Listings span £4.90–£59.25; the average listing price is £19.32 (sweet spot $15–$100). The average incumbent carries 1,118 reviews — the moat a new listing must climb.