Girls Shoes
MaybeThe top 5 products take only 6% of clicks. But buyers convert on only 1.1% of searches, so Girls Shoes is a Maybe.
- Flapen Score
- 51 / 100Top 37% of 2,461 Fashion niches · +3 vs the category median of 4851
- Market size
- £155K/yr759K searches / yr
- 90-day growth
- +2.0%search demand this quarter
- Competition
- 6%top-5 click share · 52 brands · 125 sellers
Flapen Score
Girls Shoes against its category
The dotted line is the Fashion average. Past it, Girls Shoes is stronger. Inside it, weaker.
Market
The Girls Shoes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Girls Shoes 759K times last year and spent an estimated £155K. The top 5 brands take 69% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 759K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.
- Searches, last 12 months
- 759K
- Growth, 90 days vs prior 90
- +2.0%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £155Ka year
- Top search term
- girls shoes122K searches a year
02 · Price
A sale here is worth £19.32.
Listings sell for £19.32 on average, from £4.90 to £59.25. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £19.32 that is £0 to £2K a year per listing.
- Average price
- £19.32inside the $15 to $100 sweet spot
- Price range
- £4.90–£59.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 3.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #81 within Boys. It carries 1,118 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 89%
- Out of stock, average day
- 4.7%
- Average rank
- #81in Boys
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,118per listing
- Listings tracked
- 507
04 · Newcomers
12 of last year's 110 launches cleared the first-year sales bar.
110 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 110
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Girls Shoes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Skechers Girls Dreamy Dancer Radiant Rogue Trainers Navy & Hot Pink Mesh/Multi Trim 1 UK
- Price
- £18.18
- Rating
- 4.5/5
- Reviews
- 329
- Age
- 5y ago

Skechers Girls Dreamy Dancer Radiant Rogue Trainers Navy & Hot Pink Mesh/Multi Trim 12.5 UK
- Price
- £20.98
- Rating
- 4.7/5
- Reviews
- 1,131
- Age
- 5y ago

XL Kids White Easy Fasten Trainer - Size 3 UK - White
- Price
- £9.81
- Rating
- 4.0/5
- Reviews
- 20
- Age
- 9y ago

Skechers Girls Dreamy Dancer Radiant Rogue Trainers Navy & Hot Pink Mesh/Multi Trim 4 UK
- Price
- £20.27
- Rating
- 4.7/5
- Reviews
- 1,131
- Age
- 5y ago

adidas Unisex Kids Hoops Classic Shoes FTWR White/Team Victory Red/Core Black 2 UK
- Price
- £23.90
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 1mo ago
Trending
estimated 90-day click momentum
DREAM PAIRS Kids Trendy Fashion Sneakers Size 2 Big Kid White
- Price
- £11.14
- Rating
- 4.4/5
- Reviews
- 1,323
- Age
- 2y ago

XL Kids White Easy Fasten Trainer - Size 3 UK - White
- Price
- £9.81
- Rating
- 4.0/5
- Reviews
- 20
- Age
- 9y ago

Skechers Girls Dreamy Dancer Radiant Rogue Trainers Navy & Hot Pink Mesh/Multi Trim 1 UK
- Price
- £18.18
- Rating
- 4.5/5
- Reviews
- 329
- Age
- 5y ago

Skechers Girls Go Run 600 Shimmer Speeder Trainers Pink Light Pink Mesh Multi Foil Trim Lpmt 13 UK Child
- Price
- £21.72
- Rating
- 4.4/5
- Reviews
- 804
- Age
- 6y ago

DREAM PAIRS Girls Shoes Kids Tennis Sparkle Ease Running Athletic Lightweight Sneakers for Little/Big Kids Toddler Size 13 Little Kid Navy/Purple/Blue SDRS2411K
- Price
- £19.72
- Rating
- 4.7/5
- Reviews
- 1,627
- Age
- 1y ago
Newest
by launch date
adidas Unisex Kids Hoops Classic Shoes FTWR White/Team Victory Red/Core Black 2 UK
- Price
- £23.90
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 1mo ago

KKTOTO Kids White Trainers Boys School Shoes for Girls Lightweight Mesh Breathable Athletic Tennis Running Sneakers 1 UK
- Price
- £22.96
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 1y ago

RTOUNT Boys Purple Trainers for Girls School Walking Tennis Shoes for Big Kid Running Adjustable Strap Sneakers Size 1 Child
- Price
- £23.46
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 1y ago

Daclay Boys Trainers Size Kids Running Shoes Breathable School Children Outdoor Sports Pink Sneakers
- Price
- £13.55
- Rating
- 4.0/5
- Reviews
- 111
- Age
- 1y ago

DREAM PAIRS Girls Shoes Kids Tennis Sparkle Ease Running Athletic Lightweight Sneakers for Little/Big Kids Toddler Size 13 Little Kid Navy/Purple/Blue SDRS2411K
- Price
- £19.72
- Rating
- 4.7/5
- Reviews
- 1,627
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 6% of clicks, no more. An open shelf where new products get seen.
Brands
52 rising
Sellers
125
Est. top-5 brand share
69%
Top 20: 94%
Est. top-5 click share
6%
Top 20: 17%
Open market
47%
- Skechers16%
- adidas16%
- Shoe Zone8%
- KKTOTO6%
- DREAM PAIRS4%
- RTOUNT3%
Demand
Girls Shoes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr · busiest ÷ quietest = 6.8× · 10 of 12 months tracked
Search terms
Top Girls Shoes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- girls shoes122K/yr
- girls trainers size 150K/yr
- girls trainers size 248K/yr
- girls adidas trainers47K/yr
- girls trainers size 347K/yr
- girls skechers45K/yr
- girls nike trainers44K/yr
- girls trainers size 1342K/yr
- skechers girls36K/yr
- skechers girls trainers25K/yr
Reviews and returns
What reviews say buyers love and hate about Girls Shoes
We read the reviews and the return reasons for every product selling here.
“they were huge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Girls Shoes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









