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Girls School Shirts

Maybe

The average product has only 182 reviews. But shoppers spend only $56K a year here, so Girls School Shirts is a Maybe.

Flapen Score
51
51 / 100
Top 37% of 2,461 Fashion niches · +3 vs the category median of 48
Market size
£56K/yr286K searches / yr
90-day growth
+38.1%search demand this quarter
Competition
39%top-5 click share · 19 brands · 20 sellers

Flapen Score

Girls School Shirts against its category

The dotted line is the Fashion average. Past it, Girls School Shirts is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls School Shirts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girls School Shirts 286K times last year and spent an estimated £56K. The top 5 brands take 80% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +38.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
286K
Growth, 90 days vs prior 90
+38.1%
Conversion, latest week
1.7%
Market size, estimated
£56Ka year
Top search term
school shirts girls white40K searches a year

02 · Price

A sale here is worth £11.84.

Listings sell for £11.84 on average, from £5.92 to £19.95. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.84 that is £0 to £1K a year per listing.

Average price
£11.84under the $15 to $100 sweet spot
Price range
£5.92–£19.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #17 within Boys. It carries 182 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
5.1%
Average rank
#17in Boys
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
182per listing
Listings tracked
50

04 · Newcomers

Amazon counts 2 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Girls School Shirts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£2K£4K£7K£9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

20

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

39%

Top 20: 73%

Open market

16%

  • Trutex38%
  • LXEASYGO18%
  • Listers Schoolwear11%
  • ZECO9%
  • Integriti Schoolwear4%
  • InfiniZer3%
  • Open — no brand owns it (13 brands, 16%)

Demand

Girls School Shirts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep · busiest ÷ quietest = 6.0× · 11 of 12 months tracked

Search terms

Top Girls School Shirts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • school shirts girls white40K/yr
  • white school shirt girls38K/yr
  • school shirt20K/yr
  • school shirts29K/yr
  • girls school shirts41K/yr
  • white school shirt13K/yr
  • white shirt girls12K/yr
  • girls school shirt8K/yr
  • girls white school shirts14K/yr
  • girls white shirt7K/yr

Reviews and returns

What reviews say buyers love and hate about Girls School Shirts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall26%−0.29

Awful, cheap

Poor quality

Cheap and tacky

Size-Overall20%+1.49

Its not fitted

Too big

Too small

Material Quality11%−0.09

Poor quality material

Not good material very thin

Feels like poor quality material

Thin9%−0.11

extremely thin

Just a little too thin

Thin

Transparency7%−0.06

This item is see through and awful

Shirt is very transparent

Love

Size-Overall28%+1.49

The fit was exactly as expected

Good fit

True to size fits perfectly

Quality-Overall21%−0.29

Nice quality shirts

Very good quality school shirts

Decent Quality

Machine Wash Suitability8%+0.99

Good fit easy to wash

Wash well

they seem easy to wash

Value For Money7%+0.23

great value for money

Good value

great value for money

Material Quality4%−0.09

breathable the material feels

The material is lightweight

lovely material

Return

3.2% Return rate 56% Fixable by listing

Size-Overall45%█▇▇█▇▆

Its not fitted

Too big

Too small

Material Quality13%▄▂▄▇██

Poor quality material

Not good material very thin

Feels like poor quality material

Quality-Overall10%▁█▃▃▃▄

Awful, cheap

Poor quality

Cheap and tacky

Thin6%▁▇▆▆▃█

extremely thin

Just a little too thin

Thin

Transparency4%▇▅▃▇▅█

This item is see through and awful

Shirt is very transparent

FAQ

Common Girls School Shirts questions

Answered from the same tracked data.