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Girls Sandals

Maybe

Search demand grew +310.1% this quarter. But shoppers spend only $42K a year here, so Girls Sandals is a Maybe.

Flapen Score
61
61 / 100
Top 10% of 2,461 Fashion niches · +13 vs the category median of 48
Market size
£42K/yr223K searches / yr
90-day growth
+310.1%search demand this quarter
Competition
6%top-5 click share · 39 brands · 78 sellers

Flapen Score

Girls Sandals against its category

The dotted line is the Fashion average. Past it, Girls Sandals is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Sandals market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girls Sandals 223K times last year and spent an estimated £42K. The top 5 brands take 62% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +310.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
+310.1%
Conversion, latest week
1.2%
Market size, estimated
£42Ka year
Peak month
July13.3× the quietest month
Top search term
geox sandals girls20K searches a year

02 · Price

A sale here is worth £15.61.

Listings sell for £15.61 on average, from £5.77 to £39.23. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £15.61 that is £0 to £2K a year per listing.

Average price
£15.61inside the $15 to $100 sweet spot
Price range
£5.77–£39.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #123 within Boys. It carries 637 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
69%
Out of stock, average day
7.5%
Average rank
#123in Boys
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
637per listing
Listings tracked
403

04 · Newcomers

Amazon counts 0 of last year's 101 launches as successful.

101 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
101
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Girls Sandals products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 6% of clicks. An open shelf where new products get seen.

£0£418£836£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 rising

Sellers

78

Top-5 brand share

62%

Top 20: 96%

Top-5 click share

6%

Top 20: 18%

Open market

45%

  • Walkright16%
  • MIXIN13%
  • DREAM PAIRS8%
  • Geox7%
  • Lilley7%
  • FUPPIA5%

Demand

Girls Sandals search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 13.3×

Search terms

Top Girls Sandals search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • geox sandals girls20K/yr
  • girls sandals size 321K/yr
  • girls sandals size 223K/yr
  • sandals for girls17K/yr
  • girls sandals size 118K/yr
  • kids sandals girls17K/yr
  • girls sandals size 1314K/yr
  • girls sandals size 412K/yr
  • geox girls sandals12K/yr
  • girls white sandals11K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Sandals

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.17

Too big

Very small

Narrow fit

Value For Money4%−0.02

At £13.99 they are a little expensive compared to similar alternatives that are available

However, I do feel that the current price. £19.99

Not worth the money

Strap/String Quality4%−0.04

Strap broke within 4hours of wearing

The strap snapped off after 6 weeks, very disappointing

the Velcro strip came away from strap

Comfort-Overall4%+1.64

it actually makes them a bit uncomfortable when wearing

These are soft uncomfortable

just not the most comfortable option if your child is on their feet a lot

Feet Fit3%0.00

they are very tight on the tops of the feet around the toes

Unfortunately my little one has very thin feet so they were too wide for her

Not for narrow feet

Love

Comfort-Overall21%+1.64

Comfortable and pretty

Comfortable to wear

The sandals are comfortable

Size-Overall12%−0.17

Sizing is spot on

it fits as expected

Good fit

Quality-Overall11%+0.67

The quality of these is very good they feel strong

Good quality as expected from crocs

Excellent quality

Color6%+0.19

Lovely colour

The colour is really vibrant

They are a lovely shade of white

Value For Money5%−0.02

Good value for money

reasonably priced

good price

Return

3.8% Return rate 83% Fixable by listing

Size-Overall61%▆███▇▇

Too big

Very small

Narrow fit

Feet Fit13%█▅▃▅█▆

they are very tight on the tops of the feet around the toes

Unfortunately my little one has very thin feet so they were too wide for her

Not for narrow feet

Width7%█▃▆▄▅▅
Comfort-Overall3%▁▇▁▂█▅

it actually makes them a bit uncomfortable when wearing

These are soft uncomfortable

just not the most comfortable option if your child is on their feet a lot

Strap/String Quality3%▁██▄▇▄

Strap broke within 4hours of wearing

The strap snapped off after 6 weeks, very disappointing

the Velcro strip came away from strap

FAQ

Common Girls Sandals questions

Answered from the same tracked data.