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Girls Red Top

Fail

Shoppers spend only $47K a year here, so Girls Red Top is a Fail.

Flapen Score
48
48 / 100
Ranks 1,186 of 2,461 Fashion niches · on the category median
Market size
£47K/yr524K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
16%top-5 click share · 61 brands · 110 sellers

Flapen Score

Girls Red Top against its category

The dotted line is the Fashion average. Past it, Girls Red Top is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Red Top market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girls Red Top 524K times last year and spent an estimated £47K. The top 5 brands take 43% of clicks. Demand peaks in Mar–Jul–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 524K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
524K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
1.0%
Market size, estimated
£47Ka year
Peak month
March4.5× the quietest month
Top search term
red top153K searches a year

02 · Price

A sale here is worth £9.27.

Listings sell for £9.27 on average, from £3.66 to £20.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £9.27 that is £0 to £927 a year per listing.

Average price
£9.27under the $15 to $100 sweet spot
Price range
£3.66–£20.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£927
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #298 within Tops, T-Shirts & Blouses. It carries 3,939 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
97%
Out of stock, average day
7.2%
Average rank
#298in Tops, T-Shirts & Blouses
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,939per listing
Listings tracked
178

04 · Newcomers

Amazon counts 0 of last year's 75 launches as successful.

75 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
75
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Girls Red Top products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

£0£932£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

61 falling

Sellers

110

Top-5 brand share

43%

Top 20: 83%

Top-5 click share

16%

Top 20: 37%

Open market

51%

  • Amazon Essentials12%
  • Aottori11%
  • LILLUSORY7%
  • Love My Fashions7%
  • SUUKSESS6%
  • Aokosor6%

Demand

Girls Red Top search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Jul, Nov · busiest ÷ quietest = 4.5×

Search terms

Top Girls Red Top search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red top153K/yr
  • red tops for women uk67K/yr
  • red vest top women27K/yr
  • red tank top23K/yr
  • red top women27K/yr
  • red tops22K/yr
  • red t shirt women18K/yr
  • red tshirt womens18K/yr
  • red vest top15K/yr
  • red crop top20K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Red Top

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall35%−0.34

Too large

Very loose

Small made

Material Quality7%−0.02

Poor quality, nasty stretchy nylon-type material

didnt like the material too

Small made size up also very thin material

Quality-Overall6%+0.51

Poor quality

Awful quality I sent it straight back

Mediocre product or poor value for money

Chest Fit4%−0.03

recorded just over 19 inches which when doubled gives a total of 38 inches which is just below the stated bust measurement

Advertised Vs Actual Product2%−0.01

Misleading photos

Not like pictured

Love

Size-Overall18%−0.34

Fits well

It has a roomy fit and feels nice

got a flattering fit

Color10%+0.50

Lovely colour

vibrant which is amazing

Vibrant colour

Quality-Overall10%+0.51

it seems to be quite well made

Good quality

This is a lovely quality T-shirt

Comfort-Overall9%+1.22

Very comfortable

The top is comfortable

comfortable to wear

Material Quality8%−0.02

The material is soft

The material has medium stretch

Material is a good quality

Return

2.8% Return rate 83% Fixable by listing

Size-Overall61%███▆█▇

Too large

Very loose

Small made

Color8%▁▄▅▅▄█
Material Quality6%█▂▂▃▄▃

Poor quality, nasty stretchy nylon-type material

didnt like the material too

Small made size up also very thin material

Length5%▃▄▄▆█▇
Quality-Overall3%▁▆▄██▆

Poor quality

Awful quality I sent it straight back

Mediocre product or poor value for money

FAQ

Common Girls Red Top questions

Answered from the same tracked data.