Girls Pyjamas 2-3 Years

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months

256K

Growth, 90 days vs prior 90

-27.4%

Conversion, latest week

2.7%

Market size, estimated

£75Ka year

Peak month

December4.3× the quietest month

Top search term

spiderman pyjamas42K searches a year

Listings sell for £10.72 on average, from £4.38 to £27.13. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £10.72 that is £0 to £1K a year per listing.

Average price

£10.72under the $15 to $100 sweet spot

Price range

£4.38–£27.13

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.9%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #352 within Boys. It carries 293 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

88%

Out of stock, average day

9.9%

Average rank

#352in Boys

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

293per listing

Listings tracked

302

43 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

43

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months