Girls Pyjamas

Shoppers searched for this 770K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months

770K

Growth, 90 days vs prior 90

-18.5%

Conversion, latest week

1.5%

Market size, estimated

£128Ka year

Peak month

December5.4× the quietest month

Top search term

girls pyjamas238K searches a year

Listings sell for £11.37 on average, from £3.94 to £24.56. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £11.37 that is £0 to £1K a year per listing.

Average price

£11.37under the $15 to $100 sweet spot

Price range

£3.94–£24.56

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

1.8%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #159 within Girls. It carries 266 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

95%

Out of stock, average day

15.8%

Average rank

#159in Girls

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

266per listing

Listings tracked

243

86 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

86

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months