Girls Pyjamas
Girls Pyjamas shows a fragmented shelf (top 5 take 12% of clicks), but soft demand (-18.5% this quarter) keeps it on the watch list.
Flapen Score
Is Girls Pyjamas profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Girls Pyjamas is a £128K/yr Amazon United Kingdom market (770K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Girls Pyjamas: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -18.5% over the last 90 days and 1.5% of searches end in a purchase.
£128K
revenue / yr
Who owns the niche?
The top 5 brands hold 42% of demand, so 58% of the market is open.
58%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 243 products
Top Girls Pyjamas products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Risipu Silk Pyjamas Kids Set Unisex Short Sleeve Girls Pyjamas Solid Color for Kids (UK Age 11 Years 12 Years Regular Champagne)
- Price
- £9.17
- Rating
- 3.8/5
- Reviews
- 155
- Age
- 1y ago
Smazero Little Girls Unicorn Pyjamas Sets Cotton Short Sleeved Summer Pjs for Kids Pajamas 3-8 Years Sleepwear - 4-Piece Pink-purple
- Price
- £14.45
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 3y ago
ThePyjamaFactory Girls Be Kind Love Short Cotton Pyjama Set (11-12 Years) Black
- Price
- £7.25
- Rating
- 4.6/5
- Reviews
- 207
- Age
- 4y ago
Ewbob Girls Silk Satin Pyjamas Set Short Sleeve Button-Down Kids PJs Breathable Soft Nightwear Children Sleepwear Age 5-14(C9-001)-Pink Bow-11-12Y
- Price
- £12.98
- Rating
- 4.5/5
- Reviews
- 326
- Age
- 1y ago
Ewbob Girls Pyjamas Set Short Sleeve Button Down kids pjs Soft And Breathable Adorable Loungewear Ages 5-14C34-Yellow Checker-11-12Y
- Price
- £10.76
- Rating
- 4.1/5
- Reviews
- 44
- Age
- 6mo ago
Trending
90-day click momentum
KAKU NANU Girls Pyjamas Satin Short Pyjamas for Girls Pink Summer Pjs Set 13 Years
- Price
- £12.85
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 4mo ago
Ewbob Girls Pyjamas Set Short Sleeve Button Down kids pjs Soft And Breathable Adorable Loungewear Ages 5-14C34-Purple heart-9-10Y
- Price
- £10.62
- Rating
- 4.1/5
- Reviews
- 44
- Age
- 6mo ago
KAKU NANU Girls Pyjamas Satin Short Pyjamas for Girls Pink Summer Pjs Set 11 12 Years
- Price
- £12.74
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 4mo ago
Ewbob Girls Pyjamas Set Short Sleeve Button Down kids pjs Soft And Breathable Adorable Loungewear Ages 5-14C34-Yellow Checker-11-12Y
- Price
- £10.76
- Rating
- 4.1/5
- Reviews
- 44
- Age
- 6mo ago
Smazero Little Girls Unicorn Pyjamas Sets Cotton Short Sleeved Summer Pjs for Kids Pajamas 3-8 Years Sleepwear - 4-Piece Pink-purple
- Price
- £14.45
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 3y ago
Newest
by launch dateKAKU NANU Girls Pyjamas Satin Short Pyjamas for Girls Pink Summer Pjs Set 11 12 Years
- Price
- £12.74
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 4mo ago
KAKU NANU Girls Pyjamas Satin Short Pyjamas for Girls Pink Summer Pjs Set 13 Years
- Price
- £12.85
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 4mo ago
Ewbob Girls Pyjamas Set Short Sleeve Button Down kids pjs Soft And Breathable Adorable Loungewear Ages 5-14C34-Purple heart-9-10Y
- Price
- £10.62
- Rating
- 4.1/5
- Reviews
- 44
- Age
- 6mo ago
Ewbob Girls Pyjamas Set Short Sleeve Button Down kids pjs Soft And Breathable Adorable Loungewear Ages 5-14C34-Yellow Checker-11-12Y
- Price
- £10.76
- Rating
- 4.1/5
- Reviews
- 44
- Age
- 6mo ago
The Essentials Wardrobe 3PK Girls LS Long Pyjamas- Heart - 12-13 Yrs
- Price
- £13.00
- Rating
- 4.3/5
- Reviews
- 45
- Age
- 10mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
Brands
48 rising
Sellers
55
Top-5 brand share
42%
Top 20: 89%
Top-5 click share
12%
Top 20: 31%
Open market
53%
- Ewbob11%
- Risipu7%
- ThePyjamaFactory7%
- KAKU NANU7%
- The Essentials Wardrobe7%
- SWOMOG7%
Girls Pyjamas demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.4×
Top Girls Pyjamas search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- girls pyjamas238K/yr
- girls pjs74K/yr
- girls short pyjamas22K/yr
- pjs for girls53K/yr
- pyjamas for kids girls51K/yr
- kids pjs47K/yr
- kids pyjamas50K/yr
- girls pyjamas 11-12 years32K/yr
- girls summer pyjamas7K/yr
- pajamas for girls22K/yr
What reviews say buyers love and hate about Girls Pyjamas
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Fits to size”
“Good quality, fair price, arrived as stated”
“Lovely comfy”
“Good value”
“Good soft material”
What buyers complain about
65% of reviews“Size is smaller”
“Sweatshop! Absolute rubbish. Impulse buy because they looked pretty but my God what trash.”
“seams all came apart”
“Material feels cheap, looks a bit see through and thin”
“Colour of top faded”
Girls Pyjamas return rate & reasons
Why buyers send it back, as a share of all return requests.
1.8%
Return rate
75%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Girls Pyjamas questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
