Girls Pyjamas

Shoppers searched for this 770K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months

770K

Growth, 90 days vs prior 90

-18.5%

Conversion, latest week

1.5%

Market size, estimated

£128Ka year

Peak month

December5.4× the quietest month

Top search term

girls pyjamas238K searches a year

Listings sell for £11.37 on average, from £3.94 to £24.56. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £11.37 that is £0 to £1K a year per listing.

Average price

£11.37under the $15 to $100 sweet spot

Price range

£3.94–£24.56

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

1.8%of orders · Amazon United Kingdom median 0.6%

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #159 within Girls. It carries 266 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

95%

Out of stock, average day

15.8%

Average rank

#159in Girls

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

266per listing

Listings tracked

243

86 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

86

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months