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Girls Leggings

Fail

Demand is soft, at -25.4% this quarter, so Girls Leggings is a Fail.

Flapen Score
43
43 / 100
Ranks 1,718 of 2,461 Fashion niches · −5 vs the category median of 48
Market size
£79K/yr313K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
39%top-5 click share · 16 brands · 24 sellers

Flapen Score

Girls Leggings against its category

The dotted line is the Fashion average. Past it, Girls Leggings is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Leggings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girls Leggings 313K times last year and spent an estimated £79K. The top 5 brands take 75% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
313K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
2.0%
Market size, estimated
£79Ka year
Peak month
September2.7× the quietest month
Top search term
girls leggings66K searches a year

02 · Price

A sale here is worth £12.45.

Listings sell for £12.45 on average, from £4.06 to £25.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.45 that is £1K to £3K a year per listing.

Average price
£12.45under the $15 to $100 sweet spot
Price range
£4.06–£25.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #27 within Girls. It carries 980 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#27in Girls
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
980per listing
Listings tracked
42

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Girls Leggings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£9K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

24

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

39%

Top 20: 79%

Open market

19%

  • JOCMIC34%
  • Witwot17%
  • Auranso9%
  • KAKU NANU8%
  • Panzy8%
  • KEREDA6%

Demand

Girls Leggings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Girls Leggings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls leggings66K/yr
  • black leggings for girls40K/yr
  • girls black leggings37K/yr
  • leggings girls27K/yr
  • girls leggings 11-12 years15K/yr
  • girls sports leggings19K/yr
  • girls leggings 12-13 years11K/yr
  • kids leggings12K/yr
  • girls leggings 9-10 years13K/yr
  • girls leggings 8-9 years9K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Leggings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall48%−0.27

terribly ill fitting

Too small

Terribly short leg

Quality-Overall11%+0.36

Poor quality

Awful quality do not buy

Horrible

Waist Fit7%−0.06

No waist band

Perfect fit on the waist just terribly short in the leg

Length6%0.00

had to return them as they were not long enough

Terribly short leg

the length was always way too short

Thin6%−0.05

Material too thin

Love

Quality-Overall24%+0.36

Good quality- good length

The leggings are great good quality

Good quality

Size-Overall18%−0.27

Perfect fit

the fit is true to size

These are perfect for my slim

Value For Money14%+1.58

Great value

Good value

were a reasonable price

Comfort-Overall4%+0.30

comfy

good comfort only thing is the dont fit to size so if youre ordering just order next size or 2 up

Wao this So comfy beautiful

Machine Wash Suitability4%+0.30

Good quality wash nice

have held up well after being through the wash a few times already

Nice and thick, washes really well

Return

3.4% Return rate 56% Fixable by listing

Size-Overall36%▇▅█▇▇█

terribly ill fitting

Too small

Terribly short leg

Length17%▇▄▅█▇▅

had to return them as they were not long enough

Terribly short leg

the length was always way too short

Material Quality12%▅█▆▅▄█

shiny material just a shame about the sizing

Waist Fit9%█▇▃▅▄▄

No waist band

Perfect fit on the waist just terribly short in the leg

Thigh Fit5%▂▅█▂▆▅

FAQ

Common Girls Leggings questions

Answered from the same tracked data.