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girls leggings

Skip it

Soft demand (-25.4% this quarter) — this niche doesn't clear our bar today.

Market size 20Growth 12Conversion 25Competition 76Returns 45Price range 49Avg price 54Brand share 50Review moat 63Quality gap 68

Competition

Great39%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good979.74

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.45

avg listing price — sweet spot $15–$100

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Price range

Okay£4.06–£25.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad£79K

£79K/yr · 313K searches

Growth

Bad-25.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, girls leggings is a £79K/yr Amazon United Kingdom market (313K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

girls leggings market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
£75K–£100K
units × avg price
Conversion rate
2.0%
Avg BSR
#27
Page quality
0%
Prime
100%
Sponsored
86%
Out of stock
4.1%
Avg brand age
44 months
Avg seller age
184 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

16 falling

Sellers

24

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

39%

Top 20: 79%

Open market

19%

  • JOCMIC34%
  • Witwot17%
  • Auranso9%
  • KAKU NANU8%
  • Panzy8%
  • KEREDA6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.4% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Top girls leggings search terms

  • girls leggings66K/yr
  • black leggings for girls40K/yr
  • girls black leggings37K/yr
  • leggings girls27K/yr
  • girls leggings 11-12 years15K/yr
  • girls sports leggings19K/yr
  • girls leggings 12-13 years11K/yr
  • kids leggings12K/yr
  • girls leggings 9-10 years13K/yr
  • girls leggings 8-9 years9K/yr
All search terms

Top girls leggings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£2K6%£5K9%£7K12%£9K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about girls leggings

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Good quality- good length”

Size-Overall18%

“Perfect fit”

Value For Money14%

“Great value”

Comfort-Overall4%

“comfy”

Machine Wash Suitability4%

“Good quality wash nice”

Length3%

“Great length great sizing”

Gifting Purpose3%

“Gift”

Advertised Vs Actual Product3%

“As described”

Thickness3%

“Good thick leggings”

Color3%

“colour without any issues”

What buyers complain about

Size-Overall48%

“terribly ill fitting”

Quality-Overall11%

“Poor quality”

Waist Fit7%

“No waist band”

Length6%

“had to return them as they were not long enough”

Thin6%

“Material too thin”

Material Quality3%

“shiny material just a shame about the sizing”

Allergies3%

“she also found the material clingy made her itch”

Gap/Hole3%

“Also theres a hole in them”

Wrinkles2%

“saggy and patchy”

Top return reasons

Size-Overall36%
Length17%
Material Quality12%
Waist Fit9%
Thigh Fit5%
Quality-Overall3%
Thin2%
Gap/Hole2%
Stitch/Finish/Polish2%
Comfort-Overall1%

Common questions

Is girls leggings profitable to sell on Amazon United Kingdom?
The niche generates £79K/yr across 42 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Skip it (43/100).
How competitive is the girls leggings niche?
16 brands and 24 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in girls leggings?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Waist Fit. The return rate is 3.4%.
When does demand for girls leggings peak?
Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the girls leggings niche?
Listings span £4.06–£25.37; the average listing price is £12.45 (sweet spot $15–$100). The average incumbent carries 980 reviews — the moat a new listing must climb.