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Girls Knee High Socks

Fail

Shoppers spend only $18K a year here, so Girls Knee High Socks is a Fail.

Flapen Score
46
46 / 100
Ranks 1,383 of 2,461 Fashion niches · −2 vs the category median of 48
Market size
£18K/yr95K searches / yr
90-day growth
-31.9%search demand this quarter
Competition
25%top-5 click share · 36 brands · 40 sellers

Flapen Score

Girls Knee High Socks against its category

The dotted line is the Fashion average. Past it, Girls Knee High Socks is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Knee High Socks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girls Knee High Socks 95K times last year and spent an estimated £18K. The top 5 brands take 56% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-31.9%
Conversion, latest week
2.2%
Market size, estimated
£18Ka year
Top search term
girls knee high socks20K searches a year

02 · Price

A sale here is worth £8.59.

Listings sell for £8.59 on average, from £4.31 to £16.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £8.59 that is £0 to £859 a year per listing.

Average price
£8.59under the $15 to $100 sweet spot
Price range
£4.31–£16.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£859
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #101 within Girls. It carries 606 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
92%
Out of stock, average day
7.3%
Average rank
#101in Girls
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
606per listing
Listings tracked
72

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Girls Knee High Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£544£1K£2K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

36 falling

Sellers

40

Top-5 brand share

56%

Top 20: 90%

Top-5 click share

25%

Top 20: 57%

Open market

39%

  • Disney24%
  • SEEYAN10%
  • Bonjour9%
  • J&A MARTS7%
  • COSHAL7%
  • Marchare4%

Demand

Girls Knee High Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26JanFebMarAprMayJunJul

Peak months: Mar · busiest ÷ quietest = 2.8× · 7 of 12 months tracked

Search terms

Top Girls Knee High Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls knee high socks20K/yr
  • knee high socks girls10K/yr
  • stitch socks18K/yr
  • long socks girls5K/yr
  • girls long socks7K/yr
  • kids knee high socks6K/yr
  • school socks girls knee high4K/yr
  • girls knee-high socks5K/yr
  • stitch socks girls7K/yr
  • stitch socks for women4K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Knee High Socks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.09

Way too small

Very long

they are tighter

Quality-Overall15%+0.87

Cheap

Poor quality

Badly made

Durability12%−0.08

the decorative eyes fell off after the first wear

They probably won't last as long

Holes in toes only worn for a couple of hours very poor quality avoid

Length10%−0.01

Very long

Too long

Black long socks to knee thin fabric not cotton

Color8%−0.04

Not great colour

They look grey not white

no still grey

Love

Quality-Overall27%+0.87

Great character, quality slipper socks,

Lovely socks really good quality

Excellent product

Size-Overall13%−0.09

fits ok

Good fit too - she's size 4

true to size

Value For Money13%+0.65

Good value for money

Good value

Great value

Comfort-Overall9%+0.70

Comfy

were comfortable for longer periods too

So comfortable and these socks look so cute

Warmth7%+0.59

keep feet warm

She loves ice skating hey kept her leg warm

Really warm

Return

1.0% Return rate 65% Fixable by listing

Size-Overall45%▆▇█▇▆▅

Way too small

Very long

they are tighter

Length12%▂▅▆▄▅█

Very long

Too long

Black long socks to knee thin fabric not cotton

Color8%█▄▂▄▆▅

Not great colour

They look grey not white

no still grey

Material Quality8%▄▄█▅▇▇

Not cotton tights

Tight material/see through

Quality-Overall6%▅█▂▆▄▁

Cheap

Poor quality

Badly made

FAQ

Common Girls Knee High Socks questions

Answered from the same tracked data.