Girls Handbag
MaybeThe top 5 products take only 23% of clicks. But shoppers spend only $71K a year here, so Girls Handbag is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 2,461 Fashion niches · +8 vs the category median of 4856
- Market size
- £71K/yr344K searches / yr
- 90-day growth
- +14.4%search demand this quarter
- Competition
- 23%top-5 click share · 57 brands · 97 sellers
Flapen Score
Girls Handbag against its category
The dotted line is the Fashion average. Past it, Girls Handbag is stronger. Inside it, weaker.
Market
The Girls Handbag market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Girls Handbag 344K times last year and spent an estimated £71K. The top 5 brands take 43% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.
- Searches, last 12 months
- 344K
- Growth, 90 days vs prior 90
- +14.4%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £71Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- girls bag45K searches a year
02 · Price
A sale here is worth £11.32.
Listings sell for £11.32 on average, from £4.01 to £23.91. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £11.32 that is £0 to £1K a year per listing.
- Average price
- £11.32under the $15 to $100 sweet spot
- Price range
- £4.01–£23.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #151 within Girls. It carries 791 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 98%
- Out of stock, average day
- 11.5%
- Average rank
- #151in Girls
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 791per listing
- Listings tracked
- 107
04 · Newcomers
Amazon counts 1 of last year's 41 launches as successful.
41 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 41
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Girls Handbag products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bliceon Girls Handbag Personalized Kids Purse Little Mouse Ears Pink Wallet Toddler Gift Birthday Gift for Girls Ages 3-8 Years OldE
- Price
- £8.41
- Rating
- 4.2/5
- Reviews
- 107
- Age
- 1y ago

Amazon Essentials Kids School Backpack with Multiple Storage Pockets - Durable Tear-Resistant Day-pack for Books and Supplies-Childrens School Bag - Pink
- Price
- £14.75
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 5mo ago

AISPARKY Small Crossbody Bags for Teens Girls Cute Lovely Kids Handbags Shoulder Bags Purse Gifts for Little Girls (Multiple Colors)
- Price
- £10.32
- Rating
- 4.4/5
- Reviews
- 237
- Age
- 2y ago

AISPARKY Small Cross Body Bag for Girls PU Leather Shoulder Handbag Cross Body Purse Gifts for Teens Girls
- Price
- £9.84
- Rating
- 4.4/5
- Reviews
- 2,638
- Age
- 7y ago

VIDOSCLA Cute Coloful Casual Daypack for Girls Teens Elementary School Backpack Primary Book Bags forTeens Gradient purple-L
- Price
- £14.67
- Rating
- 4.5/5
- Reviews
- 973
- Age
- 3y ago
Trending
90-day click momentum
YOOLIFE Gifts for 4 5 6 7 8 9 10 11 12 13 14 15 Year Old Girl - Birthday Gifts for 16th 18th Girl Daughter Sister Niece Initial Sling Bag Crossbody Bags Fanny Pack Purse for Kids Girls Pink L
- Price
- £16.92
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 5mo ago

YOOLIFE Gifts 3 4 5 6 7 8 9 10 11 12 13 Years Old Girl Initial Bum Bags Sling Bag Crossbody Bags Fanny Pack Belt Bag Purse for Girls Kids Birthday Gifts for Girls Kids Teen Daughter Sister Beige A
- Price
- £13.91
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 4mo ago

AWAVM Girls Crossbody Bag Set - Cute Toddler Handbag With Flower Sunglasses Adjustable Braided Purse For Childen(Pink/Beige 12x14cm) (Pink 3flower)
- Price
- £6.49
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 7mo ago

Amazon Essentials Kids School Backpack with Multiple Storage Pockets - Durable Tear-Resistant Day-pack for Books and Supplies-Childrens School Bag - Pink
- Price
- £14.75
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 5mo ago

Amazon Essentials Kids School Backpack with Multiple Storage Pockets - Durable Tear-Resistant Day-pack for Books and Supplies-Childrens School Bag - Blue Navy
- Price
- £13.14
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 5mo ago
Newest
by launch date
YOOLIFE Gifts 3 4 5 6 7 8 9 10 11 12 13 Years Old Girl Initial Bum Bags Sling Bag Crossbody Bags Fanny Pack Belt Bag Purse for Girls Kids Birthday Gifts for Girls Kids Teen Daughter Sister Beige A
- Price
- £13.91
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 4mo ago

Amazon Essentials Kids School Backpack with Multiple Storage Pockets - Durable Tear-Resistant Day-pack for Books and Supplies-Childrens School Bag - Pink
- Price
- £14.75
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 5mo ago

Amazon Essentials Kids School Backpack with Multiple Storage Pockets - Durable Tear-Resistant Day-pack for Books and Supplies-Childrens School Bag - Blue Navy
- Price
- £13.14
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 5mo ago

YOOLIFE Gifts for 4 5 6 7 8 9 10 11 12 13 14 15 Year Old Girl - Birthday Gifts for 16th 18th Girl Daughter Sister Niece Initial Sling Bag Crossbody Bags Fanny Pack Purse for Kids Girls Pink L
- Price
- £16.92
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 5mo ago

YOOLIFE Initial Belt Bag Crossbody Bag Purse Unicorn Fanny Pack Gifts for 4 5 6 7 8 9 10 11 12 Year Old Girls Sister Daughter Friend Niece Unicorn Cross Body Bags Purple A
- Price
- £13.92
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
57 falling
Sellers
97
Top-5 brand share
43%
Top 20: 76%
Top-5 click share
23%
Top 20: 47%
Open market
53%
- Bliceon13%
- YOOLIFE10%
- AISPARKY9%
- Amazon Essentials7%
- I IHAYNER5%
- VIDOSCLA3%
Demand
Girls Handbag search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Girls Handbag search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- girls bag45K/yr
- girls handbag49K/yr
- kids handbag31K/yr
- bags for girls27K/yr
- little girls handbag23K/yr
- girls bags21K/yr
- toddler handbag19K/yr
- girls cross body bag17K/yr
- kids bags for girls19K/yr
- bag for girls14K/yr
Reviews and returns
What reviews say buyers love and hate about Girls Handbag
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Nice bag a lot smaller than expected
Small
Very small bag
Returned poor quality
Very bad quality
Shocking quality
This bag fell apart
Broke after less than 2 days
Not for long lasting
Just a little expensive
a bit overpriced
Expensive
Zip broke
Zip very poor quality
and both zips are broken already
Love
Build quality is great
High quality bag
The overall build quality is solid
Good value for money
Good price
Great value
lifelike sizes
so it fits her well
easy to fit
Has lots of pockets
pockets that it makes staying organised really easy
Lots of pockets
The colour is also really beautiful
Lovely colour
the colors are vibrant
Return
1.6% Return rate 59% Fixable by listing
Nice bag a lot smaller than expected
Small
Very small bag
Returned poor quality
Very bad quality
Shocking quality
Not too does not look at all like the picture in reality a smushed bag arrived had to return
the strap broke off on the 6th
The strap is not very long
Shoulder strap has broken off so have had to buy a new one
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Girls Handbag questions
Answered from the same tracked data.









