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Girls Earrings Sterling Silver Kids

Fail

The top 5 brands take 100% of clicks, so Girls Earrings Sterling Silver Kids is a Fail.

Flapen Score
34
34 / 100
Ranks 2,218 of 2,461 Fashion niches · −14 vs the category median of 48
Market size
£77K/yr249K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
88%top-5 click share · 4 brands · 6 sellers

Flapen Score

Girls Earrings Sterling Silver Kids against its category

The dotted line is the Fashion average. Past it, Girls Earrings Sterling Silver Kids is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Earrings Sterling Silver Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girls Earrings Sterling Silver Kids 249K times last year and spent an estimated £77K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
3.4%
Market size, estimated
£77Ka year
Peak month
December3.2× the quietest month
Top search term
kids earrings39K searches a year

02 · Price

A sale here is worth £9.23.

Listings sell for £9.23 on average, from £8.01 to £10.40. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £9.23 that is £2K to £5K a year per listing.

Average price
£9.23under the $15 to $100 sweet spot
Price range
£8.01–£10.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #34 within Girls. It carries 623 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#34in Girls
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
623per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Girls Earrings Sterling Silver Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£46K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • RANKEEF86%
  • LOLIAS5%
  • EXGOX5%
  • JeweBella4%
  • Open — no brand owns it (0%)

Demand

Girls Earrings Sterling Silver Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Girls Earrings Sterling Silver Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids earrings39K/yr
  • girls earrings sterling silver kids32K/yr
  • kids earrings for girls35K/yr
  • childrens earrings18K/yr
  • stitch earrings19K/yr
  • earrings for kids10K/yr
  • kids flat back earrings6K/yr
  • kids hoop earrings for girls7K/yr
  • girls sterling silver earrings9K/yr
  • kids hypoallergenic earrings7K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Earrings Sterling Silver Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall39%−0.19

Don't fit

There is a big but

Some are small

Quality-Overall17%−0.10

not all feel the same quality

quality is quite poor some of the stems were bent would not recommend

Theyre cheaply made

Durability8%−0.09

One pair broke when putting them in

Cannot determine its durability now until its used for sometime

Value For Money5%+1.71

Waste of money

Advertised Vs Actual Product5%+0.34

False information

Not like the photos on here

Love

Quality-Overall24%−0.10

Excellent quality

Good quality and great price for the amount you get

Such fab quality

Value For Money14%+1.71

Well worth the money

Value for money

Great price

Advertised Vs Actual Product11%+0.34

do the job

As described

They look just as I imagined

Color9%+0.77

Very pretty and exactly as pictured

It has varying colours, comfortable and suits my granddaughter Who is an infant

If you love pink then and got your ears pierced then your going to just live this sets of earring stud's they look and feel amazing and flnot going to break the bank

Gifting Purpose7%+1.16

Bought as a present little girl loved them

Great gift

Return

0.7% Return rate 43% Fixable by listing

Size-Overall34%▅▁█▄▅▄

Don't fit

There is a big but

Some are small

Metal Authenticity16%▁▆▄██▃

Noo silver 😢 Is so so

Quality-Overall11%▁▁▇▁█▇

not all feel the same quality

quality is quite poor some of the stems were bent would not recommend

Theyre cheaply made

Durability7%▁█▁▂▂▂

One pair broke when putting them in

Cannot determine its durability now until its used for sometime

Defective Material/Parts6%█▁█▁▅▅

FAQ

Common Girls Earrings Sterling Silver Kids questions

Answered from the same tracked data.