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Girls Earrings

Fail

The top 5 brands take 100% of clicks, so Girls Earrings is a Fail.

Flapen Score
35
35 / 100
Ranks 2,174 of 2,461 Fashion niches · −13 vs the category median of 48
Market size
£131K/yr414K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
97%top-5 click share · 4 brands · 6 sellers

Flapen Score

Girls Earrings against its category

The dotted line is the Fashion average. Past it, Girls Earrings is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Earrings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girls Earrings 414K times last year and spent an estimated £131K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 414K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £131K a year.

Searches, last 12 months
414K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
3.5%
Market size, estimated
£131Ka year
Peak month
December4.4× the quietest month
Top search term
girls earrings82K searches a year

02 · Price

A sale here is worth £9.04.

Listings sell for £9.04 on average, from £8.01 to £10.40. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.04 that is £5K to £7K a year per listing.

Average price
£9.04under the $15 to $100 sweet spot
Price range
£8.01–£10.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #45 within Girls. It carries 523 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#45in Girls
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
523per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Girls Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£20K£39K£59K£78K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • RANKEEF73%
  • LOLIAS17%
  • EXGOX6%
  • JeweBella3%

Demand

Girls Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Girls Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • girls earrings82K/yr
  • kids earrings39K/yr
  • earrings for girls60K/yr
  • girls earrings sterling silver kids32K/yr
  • kids earrings for girls35K/yr
  • claires accessories earrings15K/yr
  • childrens earrings18K/yr
  • girls silver earrings16K/yr
  • stud earrings for girls16K/yr
  • silver earrings for girls22K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.17

Don't fit

There is a big but

Some are small

Quality-Overall19%−0.15

not all feel the same quality

quality is quite poor some of the stems were bent would not recommend

Theyre cheaply made

Durability9%−0.08

One pair broke when putting them in

Cannot determine its durability now until its used for sometime

Metal Authenticity6%−0.12

Noo silver 😢 Is so so

Advertised Vs Actual Product6%+0.45

False information

Not like the photos on here

Love

Quality-Overall22%−0.15

Great quality

Good quality and great price for the amount you get

Such fab quality

Value For Money13%+1.47

Nice set, good selection for a good price

Value for money

Great price

Advertised Vs Actual Product12%+0.45

do the job

As described

They look just as I imagined

Color9%+0.83

Very pretty and exactly as pictured

It has varying colours, comfortable and suits my granddaughter Who is an infant

If you love pink then and got your ears pierced then your going to just live this sets of earring stud's they look and feel amazing and flnot going to break the bank

Design-Overall7%−0.09

Shame as the designs were cute

Great designs as well so many options

Brought for granddaughter she was pleased with different designs

Return

0.8% Return rate 42% Fixable by listing

Size-Overall33%▅▁█▄▄▄

Don't fit

There is a big but

Some are small

Metal Authenticity17%▁▆▄▇█▃

Noo silver 😢 Is so so

Quality-Overall12%▁▁▆▁█▇

not all feel the same quality

quality is quite poor some of the stems were bent would not recommend

Theyre cheaply made

Durability8%▁█▁▁▂▂

One pair broke when putting them in

Cannot determine its durability now until its used for sometime

Ease Of Use5%▁▁▁▅▁█

backs hard to put on

FAQ

Common Girls Earrings questions

Answered from the same tracked data.