Girls Earmuffs

Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -88.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £159K a year.

Searches, last 12 months

261K

Growth, 90 days vs prior 90

-88.5%

Conversion, latest week

6.0%

Market size, estimated

£159Ka year

Peak month

November88.7× the quietest month

Top search term

ear muffs kids68K searches a year

Listings sell for £10.16 on average, from £4.93 to £20.85. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.16 that is £1K to £3K a year per listing.

Average price

£10.16under the $15 to $100 sweet spot

Price range

£4.93–£20.85

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

1.8%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.9% of listings are out of stock. The average listing ranks #13 within Boys. It carries 3,144 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

19.9%

Average rank

#13in Boys

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,144per listing

Listings tracked

23

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months