Girls Dresses
MaybeThe top 5 products take only 6% of clicks. But buyers convert on only 0.4% of searches, so Girls Dresses is a Maybe.
- Flapen Score
- 50 / 100Top 41% of 2,461 Fashion niches · +2 vs the category median of 4850
- Market size
- £44K/yr891K searches / yr
- 90-day growth
- +2.1%search demand this quarter
- Competition
- 6%top-5 click share · 66 brands · 71 sellers
Flapen Score
Girls Dresses against its category
The dotted line is the Fashion average. Past it, Girls Dresses is stronger. Inside it, weaker.
Market
The Girls Dresses market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Girls Dresses 891K times last year and spent an estimated £44K. The top 5 brands take 44% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 891K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 891K
- Growth, 90 days vs prior 90
- +2.1%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £44Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- girls dress154K searches a year
02 · Price
A sale here is worth £13.78.
Listings sell for £13.78 on average, from £4.33 to £35.09. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.78 that is £0 to £1K a year per listing.
- Average price
- £13.78under the $15 to $100 sweet spot
- Price range
- £4.33–£35.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 4.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #150 within Girls. It carries 666 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 97%
- Out of stock, average day
- 14.3%
- Average rank
- #150in Girls
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 666per listing
- Listings tracked
- 441
04 · Newcomers
0 of last year's 196 launches cleared the first-year sales bar.
196 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 196
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Girls Dresses products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
M9ppzzur7 Kids Girl Clothes Dress Set Floral Butterfly Print Bows Sleeveless Dress Sundress with Long Sleeve Cardigan (Pink 5-6 Years)
- Price
- £10.74
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago

Sunny Fashion KP14 Girls Dress Purple Butterfly Flower Party 9-10 Years Purple White
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 17,078
- Age
- 9y ago

Amazon Essentials Girls Gingham School Uniform Dress Pack of 2 Light Blue Gingham 9-10 Years
- Price
- £13.74
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 2mo ago

Adixun Girl Dress Toddler Long Sleeve Dresses A-line Floral Casual Party Dress with Cardigan Sets for Little Big Kids(6-7 Years Pink)
- Price
- £14.69
- Rating
- 4.5/5
- Reviews
- 234
- Age
- 1y ago

Discoball Girls Princess Dress Sequin Tulle Flower Pageant Birthday Party Wedding Bridesmaid Girl Dresses for 3-12 Years Pink
- Price
- £10.53
- Rating
- 4.2/5
- Reviews
- 5,370
- Age
- 11y ago
Trending
estimated 90-day click momentum
GRACE KARIN Girls Casual Summer Floral Dresses Sleeveless Flared Ruched Beach Sundress Age 7-14 Years Pink Rose 10 Years
- Price
- £14.73
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 7mo ago

Amazon Essentials Girls Gingham School Uniform Dress Pack of 2 Light Blue Gingham 9-10 Years
- Price
- £13.74
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 2mo ago

Arshiner Girls Party Dress Childrens RufflesSleeves Summerdress A Line Skaterdress Elegant Ball Promdress with Pocket Black 160/12-13 Years
- Price
- £13.86
- Rating
- 4.5/5
- Reviews
- 583
- Age
- 2y ago

GRACE KARIN Girls Summer Floral Print Dress with Square Neck Ruffled Sleeves and Back Bow Tie Blue 12 Years
- Price
- £11.67
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 7mo ago

TCWWBB Girls Summer Dresses Unicorn Butterfly Floral Rainbow Casual Dress Cotton Shirt Cartoon Short Sleeve Sleeveless Dress for Kids Age 1-7 Years Old
- Price
- £9.74
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 1y ago
Newest
by launch date
Amazon Essentials Girls Gingham School Uniform Dress Pack of 2 Light Blue Gingham 9-10 Years
- Price
- £13.74
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 2mo ago

Arshiner Girls Dress Sleeveless Party Dresses Summer Elegant Mesh Dress Off Shoulder Birthday Dresses with Belt for Kids 13-14 Years Light Green
- Price
- £10.14
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 7mo ago

GRACE KARIN Girls Casual Summer Floral Dresses Sleeveless Flared Ruched Beach Sundress Age 7-14 Years Pink Rose 10 Years
- Price
- £14.73
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 7mo ago

GRACE KARIN Girls Summer Floral Print Dress with Square Neck Ruffled Sleeves and Back Bow Tie Blue 12 Years
- Price
- £11.67
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 7mo ago

M9ppzzur7 Kids Girl Clothes Dress Set Floral Butterfly Print Bows Sleeveless Dress Sundress with Long Sleeve Cardigan (Pink 5-6 Years)
- Price
- £10.74
- Rating
- 4.6/5
- Reviews
- 39
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 6% of clicks, no more. An open shelf where new products get seen.
Brands
66 rising
Sellers
71
Est. top-5 brand share
44%
Top 20: 85%
Est. top-5 click share
6%
Top 20: 18%
Open market
61%
- Arshiner12%
- Haloumoning7%
- Adixun5%
- Sunny Fashion5%
- Discoball5%
- Amazon Essentials4%
Demand
Girls Dresses search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Girls Dresses search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- girls dress154K/yr
- girls dresses128K/yr
- girls summer dress45K/yr
- girls party dress110K/yr
- flower girl dress60K/yr
- dresses for girls48K/yr
- kids dress39K/yr
- girls dresses 11-12 years30K/yr
- dress for girls37K/yr
- party dress girls40K/yr
Reviews and returns
What reviews say buyers love and hate about Girls Dresses
We read the reviews and the return reasons for every product selling here.
“on the small side”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Girls Dresses questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









