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Girls Coats

Fail

Demand is soft, at -56.3% this quarter, so Girls Coats is a Fail.

Flapen Score
41
41 / 100
Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 48
Market size
£12K/yr395K searches / yr
90-day growth
-56.3%search demand this quarter
Competition
10%top-5 click share · 41 brands · 50 sellers

Flapen Score

Girls Coats against its category

The dotted line is the Fashion average. Past it, Girls Coats is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Girls Coats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Girls Coats 395K times last year and spent an estimated £12K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -56.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
395K
Growth, 90 days vs prior 90
-56.3%
Conversion, latest week
0.2%
Market size, estimated
£12Ka year
Peak month
September8.5× the quietest month
Top search term
girls jacket30K searches a year

02 · Price

A sale here is worth £18.54.

Listings sell for £18.54 on average, from £8.87 to £49.27. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £18.54 that is £0 to £2K a year per listing.

Average price
£18.54inside the $15 to $100 sweet spot
Price range
£8.87–£49.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 22.7% of listings are out of stock. The average listing ranks #260 within Boys. It carries 1,395 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
81%
Out of stock, average day
22.7%
Average rank
#260in Boys
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,395per listing
Listings tracked
217

04 · Newcomers

0 of last year's 77 launches cleared the first-year sales bar.

77 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
77
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Girls Coats products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 10% of clicks, no more. An open shelf where new products get seen.

£0£117£235£352£4691101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 rising

Sellers

50

Est. top-5 brand share

65%

Top 20: 92%

Est. top-5 click share

10%

Top 20: 28%

Open market

34%

  • BuyiRen30%
  • Mountain Warehouse20%
  • SERENYOU6%
  • A2Z 4 Kids4%
  • Peacolate4%
  • CAMLAKEE3%

Demand

Girls Coats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.5×

Search terms

Top Girls Coats search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • girls jacket30K/yr
  • girls coat73K/yr
  • girls coats50K/yr
  • girls jackets16K/yr
  • girls coats jackets & gilets12K/yr
  • jacket for girls12K/yr
  • girls winter coat56K/yr
  • kids jacket girl9K/yr
  • girls coats 7-8 years16K/yr
  • girls coats 11-12years20K/yr

Reviews and returns

What reviews say buyers love and hate about Girls Coats

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Size-Overall”
16%of negative reviews mention “Zipper Quality”
3.8%of orders come back
“Zip broke”
A buyer, on “Zipper Quality”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Girls Coats questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data