Girls Coats
FailDemand is soft, at -56.3% this quarter, so Girls Coats is a Fail.
- Flapen Score
- 41 / 100Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 4841
- Market size
- £12K/yr395K searches / yr
- 90-day growth
- -56.3%search demand this quarter
- Competition
- 10%top-5 click share · 41 brands · 50 sellers
Flapen Score
Girls Coats against its category
The dotted line is the Fashion average. Past it, Girls Coats is stronger. Inside it, weaker.
Market
The Girls Coats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Girls Coats 395K times last year and spent an estimated £12K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
0.2% of searches ended in a purchase last week.
Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -56.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.
- Searches, last 12 months
- 395K
- Growth, 90 days vs prior 90
- -56.3%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £12Ka year
- Peak month
- September8.5× the quietest month
- Top search term
- girls jacket30K searches a year
02 · Price
A sale here is worth £18.54.
Listings sell for £18.54 on average, from £8.87 to £49.27. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £18.54 that is £0 to £2K a year per listing.
- Average price
- £18.54inside the $15 to $100 sweet spot
- Price range
- £8.87–£49.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 3.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 22.7% of listings are out of stock. The average listing ranks #260 within Boys. It carries 1,395 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 81%
- Out of stock, average day
- 22.7%
- Average rank
- #260in Boys
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,395per listing
- Listings tracked
- 217
04 · Newcomers
Amazon counts 0 of last year's 77 launches as successful.
77 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 77
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Girls Coats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BuyiRen Girls Windbreakers Jacket Rain Jackets Hooded Raincoat Fleece Lined Rain Coats for Kids Polka Point 5-6 Years
- Price
- £21.52
- Rating
- 5.0/5
- Reviews
- 42
- Age
- 6mo ago

LACOFIA Girls Waterproof Jacket with Fleece Lined Kids Windbreaker School Hooded Coat Children Outdoor Raincoat for Autumn/Early Winter Multicolor 3-4 Years
- Price
- £14.85
- Rating
- 4.5/5
- Reviews
- 146
- Age
- 1y ago

Spring And Autumn Girls Denim Paillette Butterfly Jacket KidS Jacket Top(3-4Y)
- Price
- £18.88
- Rating
- 4.7/5
- Reviews
- 1,333
- Age
- 7y ago

Berghaus Kids Burham Insulated Jacket with Grown on Hood & 2 Pockets Lightweight & Water Repellent Winter Puffer Coat for Boys and Girls (UK Age 13 Years Regular Black)
- Price
- £49.27
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 8y ago

BuyiRen Boys Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Mesh Lined Rain Coats for Kids Light Pink 5-6 Years
- Price
- £17.27
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 1y ago
Trending
90-day click momentum
BuyiRen Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Cotton Lined Rain Coats for Kids Black Hearts 8-9 Years
- Price
- £17.17
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 3mo ago

BuyiRen Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Cotton Lined Rain Coats for Kids Ombre Mermaids 5-6 Years
- Price
- £17.71
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 3mo ago

BuyiRen Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Cotton Lined Rain Coats for Kids Ombre Mermaids 8-9 Years
- Price
- £17.30
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 3mo ago

BuyiRen Boys Girls Windbreakers Jacket Rain Jackets Hooded Raincoat Fleece Lined Rain Coats for Kids Bright Plum 7-8 Years
- Price
- £23.39
- Rating
- 4.5/5
- Reviews
- 102
- Age
- 5mo ago

BuyiRen Boys Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Mesh Lined Rain Coats for Kids Light Pink 5-6 Years
- Price
- £17.27
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 1y ago
Newest
by launch date
BuyiRen Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Cotton Lined Rain Coats for Kids Ombre Mermaids 5-6 Years
- Price
- £17.71
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 3mo ago

BuyiRen Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Cotton Lined Rain Coats for Kids Ombre Mermaids 8-9 Years
- Price
- £17.30
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 3mo ago

BuyiRen Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Cotton Lined Rain Coats for Kids Black Hearts 8-9 Years
- Price
- £17.17
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 3mo ago

BuyiRen Boys Girls Windbreakers Jacket Rain Jackets Hooded Raincoat Fleece Lined Rain Coats for Kids Bright Plum 7-8 Years
- Price
- £23.39
- Rating
- 4.5/5
- Reviews
- 102
- Age
- 5mo ago

Baogaier Girls Waterproof Jacket Kids Hooded Raincoat with Zip Pockets Lightweight Jackets with Reflective Stripes Windproof Outdoor Colorblocked Coat Outerwear 13 Years Pink
- Price
- £18.84
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 10% of clicks. An open shelf where new products get seen.
Brands
41 rising
Sellers
50
Top-5 brand share
65%
Top 20: 92%
Top-5 click share
10%
Top 20: 28%
Open market
34%
- BuyiRen30%
- Mountain Warehouse20%
- SERENYOU6%
- A2Z 4 Kids4%
- Peacolate4%
- CAMLAKEE3%
Demand
Girls Coats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.5×
Search terms
Top Girls Coats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- girls jacket30K/yr
- girls coat73K/yr
- girls coats50K/yr
- girls jackets16K/yr
- girls coats jackets & gilets12K/yr
- jacket for girls12K/yr
- girls winter coat56K/yr
- kids jacket girl9K/yr
- girls coats 7-8 years16K/yr
- girls coats 11-12years20K/yr
Reviews and returns
What reviews say buyers love and hate about Girls Coats
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Zip broke
Zip broke quickly
Faulty zip
not very well made
Not the best
Poor quality
very small
Sizes not true to size
Runs slightly large
it is not padded
not as padded as it looks
Smell so bad
Like a chlorine smell
the smell is so strong
Love
fits my granddaughter really well
The fit is comfortable
Great fit
Good waterproof
it looks waterproof
definitely waterproof
looks well made
Great quality for everyday use
Excellent quality
The lightweight design makes it easy for her to wear without feeling bulky
This jacket is extremely lightweight
Lightweight
Excellent price
Worth the price too
Great value
Return
3.8% Return rate 87% Fixable by listing
very small
Sizes not true to size
Runs slightly large
Too thin
different colour from what I ordered
not very well made
Not the best
Poor quality
Zip broke
Zip broke quickly
Faulty zip
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Girls Coats questions
Answered from the same tracked data.









