Girls Coats
FailDemand is soft, at -56.3% this quarter, so Girls Coats is a Fail.
- Flapen Score
- 41 / 100Ranks 1,878 of 2,461 Fashion niches · −7 vs the category median of 4841
- Market size
- £12K/yr395K searches / yr
- 90-day growth
- -56.3%search demand this quarter
- Competition
- 10%top-5 click share · 41 brands · 50 sellers
Flapen Score
Girls Coats against its category
The dotted line is the Fashion average. Past it, Girls Coats is stronger. Inside it, weaker.
Market
The Girls Coats market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Girls Coats 395K times last year and spent an estimated £12K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -56.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.
- Searches, last 12 months
- 395K
- Growth, 90 days vs prior 90
- -56.3%
- Conversion, latest week
- 0.2%
- Market size, estimated
- £12Ka year
- Peak month
- September8.5× the quietest month
- Top search term
- girls jacket30K searches a year
02 · Price
A sale here is worth £18.54.
Listings sell for £18.54 on average, from £8.87 to £49.27. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £18.54 that is £0 to £2K a year per listing.
- Average price
- £18.54inside the $15 to $100 sweet spot
- Price range
- £8.87–£49.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 3.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 22.7% of listings are out of stock. The average listing ranks #260 within Boys. It carries 1,395 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 81%
- Out of stock, average day
- 22.7%
- Average rank
- #260in Boys
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,395per listing
- Listings tracked
- 217
04 · Newcomers
0 of last year's 77 launches cleared the first-year sales bar.
77 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 77
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Girls Coats products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BuyiRen Girls Windbreakers Jacket Rain Jackets Hooded Raincoat Fleece Lined Rain Coats for Kids Polka Point 5-6 Years
- Price
- £21.52
- Rating
- 5.0/5
- Reviews
- 42
- Age
- 6mo ago

LACOFIA Girls Waterproof Jacket with Fleece Lined Kids Windbreaker School Hooded Coat Children Outdoor Raincoat for Autumn/Early Winter Multicolor 3-4 Years
- Price
- £14.85
- Rating
- 4.5/5
- Reviews
- 146
- Age
- 1y ago

Spring And Autumn Girls Denim Paillette Butterfly Jacket KidS Jacket Top(3-4Y)
- Price
- £18.88
- Rating
- 4.7/5
- Reviews
- 1,333
- Age
- 7y ago

Berghaus Kids Burham Insulated Jacket with Grown on Hood & 2 Pockets Lightweight & Water Repellent Winter Puffer Coat for Boys and Girls (UK Age 13 Years Regular Black)
- Price
- £49.27
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 8y ago

BuyiRen Boys Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Mesh Lined Rain Coats for Kids Light Pink 5-6 Years
- Price
- £17.27
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 1y ago
Trending
estimated 90-day click momentum
BuyiRen Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Cotton Lined Rain Coats for Kids Black Hearts 8-9 Years
- Price
- £17.17
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 3mo ago

BuyiRen Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Cotton Lined Rain Coats for Kids Ombre Mermaids 5-6 Years
- Price
- £17.71
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 3mo ago

BuyiRen Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Cotton Lined Rain Coats for Kids Ombre Mermaids 8-9 Years
- Price
- £17.30
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 3mo ago

BuyiRen Boys Girls Windbreakers Jacket Rain Jackets Hooded Raincoat Fleece Lined Rain Coats for Kids Bright Plum 7-8 Years
- Price
- £23.39
- Rating
- 4.5/5
- Reviews
- 102
- Age
- 5mo ago

BuyiRen Boys Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Mesh Lined Rain Coats for Kids Light Pink 5-6 Years
- Price
- £17.27
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 1y ago
Newest
by launch date
BuyiRen Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Cotton Lined Rain Coats for Kids Ombre Mermaids 5-6 Years
- Price
- £17.71
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 3mo ago

BuyiRen Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Cotton Lined Rain Coats for Kids Ombre Mermaids 8-9 Years
- Price
- £17.30
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 3mo ago

BuyiRen Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Cotton Lined Rain Coats for Kids Black Hearts 8-9 Years
- Price
- £17.17
- Rating
- 4.8/5
- Reviews
- 46
- Age
- 3mo ago

BuyiRen Boys Girls Windbreakers Jacket Rain Jackets Hooded Raincoat Fleece Lined Rain Coats for Kids Bright Plum 7-8 Years
- Price
- £23.39
- Rating
- 4.5/5
- Reviews
- 102
- Age
- 5mo ago

Baogaier Girls Waterproof Jacket Kids Hooded Raincoat with Zip Pockets Lightweight Jackets with Reflective Stripes Windproof Outdoor Colorblocked Coat Outerwear 13 Years Pink
- Price
- £18.84
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 10% of clicks, no more. An open shelf where new products get seen.
Brands
41 rising
Sellers
50
Est. top-5 brand share
65%
Top 20: 92%
Est. top-5 click share
10%
Top 20: 28%
Open market
34%
- BuyiRen30%
- Mountain Warehouse20%
- SERENYOU6%
- A2Z 4 Kids4%
- Peacolate4%
- CAMLAKEE3%
Demand
Girls Coats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.5×
Search terms
Top Girls Coats search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- girls jacket30K/yr
- girls coat73K/yr
- girls coats50K/yr
- girls jackets16K/yr
- girls coats jackets & gilets12K/yr
- jacket for girls12K/yr
- girls winter coat56K/yr
- kids jacket girl9K/yr
- girls coats 7-8 years16K/yr
- girls coats 11-12years20K/yr
Reviews and returns
What reviews say buyers love and hate about Girls Coats
We read the reviews and the return reasons for every product selling here.
“Zip broke”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Girls Coats questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









