girls coats
Skip itSoft demand (-56.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible10%top-5 click share — an open shelf
Avg price
Great£18.54avg listing price — sweet spot $15–$100
Price range
Great£8.87–£49.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good1,394.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Bad£12K£12K/yr · 395K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-56.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, girls coats is a £12K/yr Amazon United Kingdom market (395K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
girls coats market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £28K–£37K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #260
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 90%
- Out of stock
- 22.7%
- Avg brand age
- 41 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.Brands
41 rising
Sellers
50
Top-5 brand share
65%
Top 20: 92%
Top-5 click share
10%
Top 20: 28%
Open market
34%
- BuyiRen30%
- Mountain Warehouse20%
- SERENYOU6%
- A2Z 4 Kids4%
- Peacolate4%
- CAMLAKEE3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -56.3% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.5×
Top girls coats search terms
- girls jacket30K/yr
- girls coat73K/yr
- girls coats50K/yr
- girls jackets16K/yr
- girls coats jackets & gilets12K/yr
- jacket for girls12K/yr
- girls winter coat56K/yr
- kids jacket girl9K/yr
- girls coats 7-8 years16K/yr
- girls coats 11-12years20K/yr
Top girls coats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BuyiRen Girls Windbreakers Jacket Rain Jackets Hooded Raincoat Fleece Lined Rain Coats for Kids Polka Point 5-6 Years
BuyiRen£21.525.0★42 rev
LACOFIA Girls Waterproof Jacket with Fleece Lined Kids Windbreaker School Hooded Coat Children Outdoor Raincoat for Autumn/Early Winter Multicolor 3-4 Years
LACOFIA£14.854.5★146 rev
Spring And Autumn Girls Denim Paillette Butterfly Jacket KidS Jacket Top(3-4Y)
Peacolate£18.884.7★1,333 rev
Berghaus Kids Burham Insulated Jacket with Grown on Hood & 2 Pockets Lightweight & Water Repellent Winter Puffer Coat for Boys and Girls (UK Age 13 Years Regular Black)
Berghaus£49.274.6★202 rev
BuyiRen Boys Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Mesh Lined Rain Coats for Kids Light Pink 5-6 Years
BuyiRen£17.274.6★106 rev
Newest
by launch date
BuyiRen Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Cotton Lined Rain Coats for Kids Ombre Mermaids 5-6 Years
BuyiRen£17.7146 rev
BuyiRen Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Cotton Lined Rain Coats for Kids Ombre Mermaids 8-9 Years
BuyiRen£17.3046 rev
BuyiRen Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Cotton Lined Rain Coats for Kids Black Hearts 8-9 Years
BuyiRen£17.1746 rev
BuyiRen Boys Girls Windbreakers Jacket Rain Jackets Hooded Raincoat Fleece Lined Rain Coats for Kids Bright Plum 7-8 Years
BuyiRen£23.39102 rev
Baogaier Girls Waterproof Jacket Kids Hooded Raincoat with Zip Pockets Lightweight Jackets with Reflective Stripes Windproof Outdoor Colorblocked Coat Outerwear 13 Years Pink
Baogaier£18.8420 rev
Trending
90-day click momentumBuyiRen Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Cotton Lined Rain Coats for Kids Black Hearts 8-9 Years
BuyiRen£17.174.8★
BuyiRen Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Cotton Lined Rain Coats for Kids Ombre Mermaids 5-6 Years
BuyiRen£17.714.8★
BuyiRen Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Cotton Lined Rain Coats for Kids Ombre Mermaids 8-9 Years
BuyiRen£17.304.8★
BuyiRen Boys Girls Windbreakers Jacket Rain Jackets Hooded Raincoat Fleece Lined Rain Coats for Kids Bright Plum 7-8 Years
BuyiRen£23.394.5★
BuyiRen Boys Girls Waterproof Jacket Rain Jackets Hooded Raincoat Lightweight Mesh Lined Rain Coats for Kids Light Pink 5-6 Years
BuyiRen£17.274.6★
What buyers say about girls coats
What buyers praise and complain about, mined from review topics.What buyers love
“fits my granddaughter really well”
“Good waterproof”
“looks well made”
“The lightweight design makes it easy for her to wear without feeling bulky”
“Excellent price”
“warmest jacket I have seen”
“providing excellent protection against wind”
“A lovely bright colour”
“Nice warm lining”
“lovely material”
What buyers complain about
“Zip broke”
“not very well made”
“very small”
“it is not padded”
“Smell so bad”
“It is very thin”
“Fleece too light”
“Too thin”
“different colour from what I ordered”
“not rainproof if it is raining very heavily”
Top return reasons
Common questions
- Is girls coats profitable to sell on Amazon United Kingdom?
- The niche generates £12K/yr across 217 tracked products. 0 of 77 products launched in the last 360 days are still selling. 90-day search growth is -56.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the girls coats niche?
- 41 brands and 50 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in girls coats?
- Top complaints mined from reviews: Zipper Quality, Quality-Overall, Size-Overall. The return rate is 3.8%.
- When does demand for girls coats peak?
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 8.5× the quietest.
- What does it cost to enter the girls coats niche?
- Listings span £8.87–£49.27; the average listing price is £18.54 (sweet spot $15–$100). The average incumbent carries 1,395 reviews — the moat a new listing must climb.